Is this White Nutella? should I open it?
All Nutella is gianduja, but not all gianduja is Nutella... and actually, calling Nutella gianduja is a little bit of a stretch (gianduja's normally darker).
It's not really white Nutella. It's not made with white chocolate... it is more like a milk jam pounded together with hazelnuts. I'm slightly alarmed by the olive oil reference, because normally milk jam (called confiture de lait in French) isn't made with oil, and hazelnuts give off their own oil so additional olive oil should be unnecessary.
I'd say try it; if you don't like it, bring it to the next ice cream social you're involved in and watch it disappear, either through consumption or through cleanup. Then you're karmically debt-free.
re: Das Ubergeek
I'm so jealous! Venchi is very high end Italian chocolate so I'm certain it will be delightful. I just returned from Italy with as much gianduja as I could justify and carry. I love the Novi brand of this ultra smooth, creamy hazelnut flavored milk chocolate. They also produce a chocolate hazelnut spread called Crema Novi, which is 45% hazelnut vs Nutella's 10%. Just like folks call all tissues Kleenex, many refer to all chocolate spreads as Nutella when actually is is a brand name, not the actual product.
Most markets also carry the white spread that you have, though it is not as popular. Venchi is not sold in supermarkets but rather in specialty shops and the price point is higher than mass market brands. I'm curious. Where did you purchase it?
Spread and enjoy!
I purchased this one jar (that's all they had) at a TJMaxx store where they have jars of intriguing food stuff.
I like the La Masrojana brand of olives, such as Gordo, and along with this purchase of Venchi, I bought a jar of La Masrojana olive spread which I hadn't seen before.
I had been buying jars of Italian honey, but it hasn't been there for months.
FWIW, I'm really not 'that' fond of hazlenuts, but I feel this brand would be a good sample of the real-deal. I have bought previously a hazlenut spread which I did like, but it not a product that is delicious to me. A taste of hazlenut in my coffee will send me nauseously reeling to the banyo.
You can call it what you like... but in Australia it's NUT-ella. And it's yummy.
Speaking of which, I bought a jar of something called Biscoff spread a few weeks ago. It said it was a European alternative to peanut butter... and it turned out to taste like molten cinnamon cookies. Mmmmmmmm that stuff was GOOD!!!!!!!!!!
Words on jar of Venchi Purchased 11-26-11
Have you bought and eaten it?
Venchi chocolate since 1878
Oiled with olive oil
White Gianduja spread
Milk and cream of hazelnut spread
Piedmont hazelnut spread with cream I.G.P.
Well, thank you for the links. I hadn't found anything.
"Venchi “Crema di Latte e Nocciole” White Gianduja Spread
Hazelnuts, milk, and a touch of natural vanilla."
One site says:
"Gianduja was first invented in Turin, Italy by Paul Caffarel in 1865."
"By grinding hazelnuts into a paste and then adding it to chocolate and sugar, he was able to produce a creamy, nutty treat."
But there appears to be absolutely no chocolate in this at all.
. It looks to me that Venchi and chocolate go together. And, I don't think this is white chocolate.
No I haven't opened it. But I bought it and will at least taste it. I was curious.