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They are also running a skit with Bette Midler...
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David11238
Dec 7, 2011 04:10 AM
If I can forgive and actually get a kick out of Johnny Rotten starring in a commercial for Country Butter, surely, I can't hold it against GR for going the K-Mart & Acura way/s.
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coney with everything
Nov 29, 2011 06:40 AM
Honestly, I don't get this commercial.
It IS very amusing especially for those of us familiar with GR's TV persona, but what do you remember from that ad about the car?
Acura sales are not all that good, primarily because no one knows what the brand stands for (and also some questionable product decisions, *cough* ZDX *cough* but that's a discussion for a different board).
So is a cute GR commercial going to sell any cars? Doubt it, but it cracks me up whenever I watch it.
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re: coney with everything
Perhaps that WAS the goal of the commercial, to get you to remember the brand of Acura. After all, there's only so much that can be said about a car in a commercial and most of it is either a retelling of various car industry awards and/or generic information...you know " This is the Car of the Year, it gets x mpg, best handling, fits a full family" that sort of thing, whilst shots of the shiny car in question is zooming along a curvy country road or doing laps around a track driven by a stunt driver. That really doesn't sell a car in any event either.
Perhaps all they really want is for you to think like this "We'd love a new car, hey lets check out Acura" based on remembering their funny commercial? -
re: coney with everything
Agree with you about "what do you remember....about car?"
Seen the ad many times & didn't realize until this thread that it is an acura. Thought it was a Lexus. Even the other night, kids remembered the GR commercial, but couldn't recall the car. And I'm a former Acura owner (loved it too)! As I see it, this is a win only for GR.
In contrast, we do remember the Audi commercial where the parents drive away with their home-for-the-holidays son's car.
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Chemicalkinetics
Nov 27, 2011 02:32 PM
I am never a huge fan of Ramsay, but I love this ads. It is funny and smart. Keep in mind that although Ramsay is in the ads, he did not actively promote or endorse the ads. In fact, his appearance is meant to contradict what Acura stands for.
Ramsay = excessive
Acura = reason and prudent›9 Replies-
re: Chemicalkinetics
David11238
Nov 27, 2011 05:54 PM
Are you saying the storyline doesn't have him endorsing Acura, or he's not endorsing Acura in general?
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re: David11238
I think it's a moot point. He's obviously been paid by Acura to appear in a commercial promoting Acura, and whether or not he comes out and says "I love Acura' or "Acura is the bes car" or "buy Acura", he's promoting Acura no matter what the story line is. Kind of silly to suggest that someone appearing in a paid promotional event for a company really "isn't" promoting that company, regardless of the story line, IMHO.
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re: David11238
Chemicalkinetics
Nov 27, 2011 07:08 PM
"Are you saying the storyline doesn't have him endorsing Acura, or he's not endorsing Acura in general?"
Ramsey appearance was used as a counterexample of Acura. The idea of the commercial is that Acura is simple, sensible and reasonable. The ads is to use Ramsey as the examples of other expensive cars which are excessive, overboard, and unreasonable.
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re: Chemicalkinetics
David11238
Nov 28, 2011 03:17 AM
Knowing a little something about cars, and I emphasize " a little", Acura is certainly not cheap nor shoddily made. They are the luxury division of Honda, just like Lexus is to Toyota. However, Ramsey or not, I would never buy one only because I don't like FWD (or FWD bias) cars.
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I love him! And the commercial! And why shouldn't he appear in advertisements? He's well known, its a fun commercial, people should just lighten up.
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Ramsay gave a book signing a year ago at my local mall. about 200 people had won the oppurtunity to get their cookbook autographed.They waited patiently for a couple of months, thebookseller, radio stations and news media were all in .Ramsay finally arrived full of smiles and kisses.He genuinely looked like a great guy! Having fun! Then about half away thru the crowd of patient and thrilled fans.He decided that was enough and walked off,leaving some pretty sad faces.I was there, but glad not to be in the signing line. The guy's definately a 'shill', and not really a positive one. http://youtu.be/gLNZVp8W2ZU
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The Professor
Nov 25, 2011 07:15 AM
I agree with all of the responses here. He is certainly _not_ a shill.
He is merely reaping one of the benefits that come with celebrity status.
So more power to him...after all, why not make hay while he sun shines?›10 Replies-
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re: jenscats5
The Professor
Nov 25, 2011 07:59 AM
That may be the technical definition. I believe, though, that I and the others responded based on the more common perception of "shill" being a negative connotation.
Either way, it's a good gig for ol' Gordon.-
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re: The Professor
ipsedixit
Nov 25, 2011 10:54 AM
Agreed, Professor.
"Shilling" definitely has a negative connotation, esp. in common vernacular as used on the Internet. Double that if it's used in an message board.
It would be odd if one were to say, "Those ladies on Chopped were *shilling" for school lunches," right? http://chowhound.chow.com/topics/819354
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re: jenscats5
He's neither. He says not one word about the brand or product and is not representing either. He's just acting in a skit, the content of which has nothing to do with the product. He's just there for hyperbolic comic effect.
So while he is being paid by the brand to *appear* in their ads, he is neither promoting the product nor acting as a brand spokesperson. His presence may appear to be an "endorsement" but it does not meet any literal definition of such.
Shilling means selling, usually deceptively, or with subterfuge. To "Bring in a shill" is to produce someone you represent as an average person, real-user, who will tout the virtues of your product, when in fact you have paid an actor to do so, usually fraudulently.
As long as we're being accurate.
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re: ipsedixit
What an interesting perspective. I suppose you can interpret it any way you wish, but that's not correct. No reasonable person could possibly see that ad and think that GR is recommending you go out and buy an Acura. An endorsement is a testimonial or recommendation, literally, and this isn't it.
And what an interesting way to respond to a minor (and accurate) point in a post that, overall, supports you and your argument.
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re: acgold7
No reasonable person could possibly see that ad and think that GR is recommending you go out and buy an Acura. An endorsement is a testimonial or recommendation, literally, and this isn't it.
***
I think your idea of a reasonable person is very off base. I am a lawyer, and I am very familiar with the concept of a reasonable person. While I understand that Gordo didn't explicitly recommend Acura, he is clearly endorsing the product by lending his persona/brand to Acura. Your perspective is based on a literal definition, not a reasonable person's point of view.
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re: ipsedixit
David11238
Nov 26, 2011 11:57 AM
I agree with you. Just because he's not outright driving or verbally endorsing Acura, you may be sure he's certainly getting paid very well for appearing in their commercial. That is endorsement alone. And, if we see Gordo driving (coincidentally, of course) an Acura in any of his reality shows, or in real life, well, that's kind of like when Arnie drove his HumVee to work, now, isn't it?
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re: acgold7
SanityRemoved
Nov 28, 2011 04:38 AM
Everyone in the ad is representing Acura. If you don't want to represent a company you don't appear in their ads.
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ipsedixit
Nov 24, 2011 10:48 PM
Why is it "shilling"?
He's simply a paid spokesperson, no?
Does that make every paid spokesperson a "shill"?
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David11238
Nov 24, 2011 11:38 AM
Well, I find the commercial funny, and certainly, Acura is a very well made and reputable automobile.
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