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Nov 24, 2011 11:16 AM

Ramsay shilling for Acura now?

Just saw this commercial while watching football.....

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  1. Well, I find the commercial funny, and certainly, Acura is a very well made and reputable automobile.

    1 Reply
    1. re: David11238

      I thought it was funny too.....I actually rewound & watched it again! Can't comment on the Acura tho....

    2. Why is it "shilling"?

      He's simply a paid spokesperson, no?

      Does that make every paid spokesperson a "shill"?

      2 Replies
      1. re: ipsedixit

        I don't know why it's shilling. If they were secretly paying him to bring his brand new Acura up in every interview, conversation and recipe, I'd say shill. Having him in a commercial where he is obviously a paid spokesperson? Not a shill.

        1. re: ipsedixit

          It was simply the first word I thought ill intent was meant....

          But one definition of a "shill" is: to act as a spokesperson or promoter, so it is accurate.

        2. I agree with all of the responses here. He is certainly _not_ a shill.
          He is merely reaping one of the benefits that come with celebrity status.
          So more power to him...after all, why not make hay while he sun shines?

          10 Replies
          1. re: The Professor

            See the definition of "shill" as posted above.....the use of the word "shill" is technically accurate as he is a paid spokesperson or promoter.

            1. re: jenscats5

              That may be the technical definition. I believe, though, that I and the others responded based on the more common perception of "shill" being a negative connotation.
              Either way, it's a good gig for ol' Gordon.

              1. re: The Professor

                If you & the others decide to view it as negative that's your choice.

                I posted the link as I found the commercial amusing.

                1. re: The Professor

                  Agreed, Professor.

                  "Shilling" definitely has a negative connotation, esp. in common vernacular as used on the Internet. Double that if it's used in an message board.

                  It would be odd if one were to say, "Those ladies on Chopped were *shilling" for school lunches," right?

                2. re: jenscats5

                  He's neither. He says not one word about the brand or product and is not representing either. He's just acting in a skit, the content of which has nothing to do with the product. He's just there for hyperbolic comic effect.

                  So while he is being paid by the brand to *appear* in their ads, he is neither promoting the product nor acting as a brand spokesperson. His presence may appear to be an "endorsement" but it does not meet any literal definition of such.

                  Shilling means selling, usually deceptively, or with subterfuge. To "Bring in a shill" is to produce someone you represent as an average person, real-user, who will tout the virtues of your product, when in fact you have paid an actor to do so, usually fraudulently.

                  As long as we're being accurate.

                  1. re: acgold7

                    That's silly.

                    Of course he's endorsing the product.

                    In a situation like this, mere association is more than enough.

                    1. re: ipsedixit

                      What an interesting perspective. I suppose you can interpret it any way you wish, but that's not correct. No reasonable person could possibly see that ad and think that GR is recommending you go out and buy an Acura. An endorsement is a testimonial or recommendation, literally, and this isn't it.

                      And what an interesting way to respond to a minor (and accurate) point in a post that, overall, supports you and your argument.

                      1. re: acgold7

                        No reasonable person could possibly see that ad and think that GR is recommending you go out and buy an Acura. An endorsement is a testimonial or recommendation, literally, and this isn't it.
                        I think your idea of a reasonable person is very off base. I am a lawyer, and I am very familiar with the concept of a reasonable person. While I understand that Gordo didn't explicitly recommend Acura, he is clearly endorsing the product by lending his persona/brand to Acura. Your perspective is based on a literal definition, not a reasonable person's point of view.

                      2. re: ipsedixit

                        I agree with you. Just because he's not outright driving or verbally endorsing Acura, you may be sure he's certainly getting paid very well for appearing in their commercial. That is endorsement alone. And, if we see Gordo driving (coincidentally, of course) an Acura in any of his reality shows, or in real life, well, that's kind of like when Arnie drove his HumVee to work, now, isn't it?

                      3. re: acgold7

                        Everyone in the ad is representing Acura. If you don't want to represent a company you don't appear in their ads.

                  2. Saw the commercial for the first time yesterday. It's really funny, and I'm not a GR fan!

                    Whatever you call what he's doing, if I were in his shoes, I'd do the same. Lidia Bastianich appears on QVC occasionally. Doesn't make me think any less of her.

                    1. Funny. Thanks for posting.