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Nov 13, 2011 03:07 PM

BOO! Trader joe's organic peanut butter change

Trader Joe has changed their organic peanut butter.
They are no longer using Valencia peanuts. The color is lighter and the taste is more bland. Now, it tastes just like every other organic peanut butter.

Shame on you Trader Joe. Your organic peanut butter, smooth and chunky, was delicious AND YOU BRAGGED, MADE WITH VALENCIA PEANUTS.

I'm not buying TJ's peanut butter any more--it's no longer any better than any other.

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  1. The jar I bought this week is made with Valencia peanuts. Are you saying that it has *just* changed?

    4 Replies
    1. re: Glencora

      i checked with my TJs in Scottsdale, AZ. Their regular (non-organic) is still made with Valencia peanuts--at least in my store.

      If their source for their delectable organic Valencia peanut butter is no more, TJ's is able to find another source. It would be great if they let us in on the news in their newsletter, or by posting it.

      1. re: gabbygirl725

        Ah, I see. Mine isn't the organic. Now I wish I'd tried it.

        1. re: Glencora

          I think the non-organic Valencia PB is pretty good. To me it's roughly comparable to the Organic Valencia PB that's been discontinued. But of course, not organic.

      2. re: Glencora

        Just saw our favorite PB back on the shelf at TJs. YAY!!!

      3. this topic has been well-covered. As I understand from the boards, TJs source for Valencia peanuts stopped producing.

        4 Replies
        1. re: noya

          TJ's valencia peanut butter with roasted flax seeds is amazing. I don't care whether or not it says 'organic.' And somehow it never separated, and the texture from the fridge is very spreadable, not hard.

          1. re: drmoze

            it's not about whether a package says organic to most of us. The difference between organic and regular peanuts is significant, hence the search for delicious AND organic pb.

            1. re: noya

              The rules as to what constitute certified organic are a joke. You think you are getting a better product but there is no guarantee and federal regulations really allow enough things to seep into an organic product that all it does is mean the store can have higher margins. Furthermore TJs or WF or Wegmans do nothing themselves to test for pesticide residue or water quality in the farms they choose to source from.. so buyer beware.

              1. re: cwdonald

                I don't care that TJ's organic peanut butter is organic, only that it tastes the best.

                The new version comes from Canada, which might or might not affect what the "organic" label means.

        2. I heard a report on NPR about how horrible the peanut season was this year... prices just about doubled.

          1. I tried three of Trader Joe's other peanut butters hoping to find a substitute.

            The organic crunchy salted made from blanched nuts was bland and uninteresting. That's going back to the store.

            The non-organic crunchy salted made from unblanched nuts was better but not much, that's going back, too.

            The non-organic creamy salted made from unblanched Valencias was close in flavor to the discontinued organic, but I haven't seen crunchy, which I prefer. Also, it has twice the salt of the discontinued product, and seems overly salty. No health complaints about salt, I just feel like it steps on the peanut flavor. Good enough that I'll eat it, at least.

            Is TJ's currently selling a crunchy Valencia peanut butter? Maybe I'll try the flaxseed one.

            5 Replies
            1. re: Robert Lauriston

              Try the flaxseed one. It is delicious. I like the almond butter version as well.

              1. re: Robert Lauriston

                Has anyone seen the TJ's non-organic Valencia in crunchy?

                I tried the Santa Cruz brand dark roast recommended in another topic (link below) as a substitute, not bad but not as good flavor as the TJ's creamy Valencia.


                1. re: Robert Lauriston

                  sorry you didn't love the Santa Cruz, i suspect it's because they use Spanish peanuts which aren't as sweet as Valencias.

                  TJ's must have recently introduced a new line of organic Valencia PB (no flaxseeds) - i saw it on the shelf last week, and there was definitely a crunchy variety...unfortunately it comes in plastic jars which i try to avoid. but the roast did look much darker and more flavorful than that pale, insipid organic sea salt variety in the glass jars that was originally intended to replace the DC'd organic line we all loved.

                  1. re: goodhealthgourmet

                    Thanks for the info! I miss that organic Valencia crunchy PB. I'll look for it in my store in Scottsdale!

                  2. re: Robert Lauriston

                    They had both creamy and crunchy organic Valencia back in stock in Berkeley yesterday.

                2. There's a recall on Creamy Salted Valencia Peanut Butter (sku 97111), Valencia Peanut Butter with Roasted Flaxseeds (sku 98927) and Almond Butter with Roasted Flaxseeds (sku 94079).


                  Recall aside, the quality's not close to what it was a year ago.

                  1 Reply
                  1. re: Robert Lauriston

                    yeah, there's another thread about it on the Media board, as well as discussion in a couple of other TJ's threads. FYI, the recall isn't limited to TJ's products. their supplier - Sunland Inc. - contracts with a number of companies, all of which have been affected...