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Dr. Pepper Ten

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Chimayo Joe Nov 10, 2011 02:33 AM

Anyone tried this? I think it's pretty good for a diet soft drink. I can cope with ten calories per can.

  1. Firegoat Nov 10, 2011 07:03 AM

    I think they have an odd marketing strategy.... aiming it at "just for men"
    http://www.usatoday.com/money/industr...

    2 Replies
    1. re: Firegoat
      belgand Nov 10, 2011 03:46 PM

      I'd disagree. That's actually the standard for most of these drinks. Traditionally diet soda was marketed to women and, as a result, has taken on negative connotations for men who tend to see drinking it as effeminate. All of the current wave of lower-calorie and Splenda-sweetened sodas have intentionally changed the packaging, naming, and marketing to target more of a male audience: Coke Zero, Pepsi One/Max, and now Dr. Pepper Ten.

      1. re: Firegoat
        c
        Chimayo Joe Nov 10, 2011 11:13 PM

        I wasn't aware of that marketing campaign when I bought a 12-pack of Dr Pepper Ten. The checkout clerk made some comment about men not wanting to buy diet soda which struck me as a little odd, but it makes sense now.

      2. belgand Nov 10, 2011 03:09 AM

        I haven't tried it yet myself, but I find it interesting that they released a new ten calorie version after spending years on advertising how much Diet tastes like the original. If it really does, why make one that tastes even more original?

        Looking over the ingredients was also enlightening. Number two on the list was high-fructose corn syrup. My guess is that they're just making it fairly close to the original formula, but replacing a portion of the corn syrup with... hmm, I think it uses aspartame. A shame, as I'm personally a fan of Splenda when it comes to fake sweeteners (and with Pepsi One and Coke Zero has done a much better job than aspartame).

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