There are a great many restaurants at similar or lower price points that I would prefer to visit or send an out-of-town guest. It's pretty decent, but the draws are mostly the volume and the novelty of waiters bringing around giant skewers of meat until you're ready to pop. If the thought of it appeals to you, go for it; I went once years ago and thought it was fun but haven't felt any maddening compulsion to return. There are similar restaurants in a great many cities; if you can't make it to this one you can easily hit one while on vacation somewhere else.
Oh, if you do go, make sure you don't have anything planned for immediately afterward; all you'll want to do when you're done is take a nap.
I've been there a few times for lunch with the office and dinner with the wife. They opened since I moved into Ahwatukee which was about 13 yrs ago. They have been consistent and really never let me down. The meats are prepared the way you like it and there are many choices at the salad bar. The tri tip and sirloin are my fav's. Lunch had 6 options of meats and some al a carte options like a burger but dinner is the whole shah-bang with about 14 different meat options. You can't go wrong for the value and quality and service you get, therefore enjoy !
Brazilian Bull Steakhouse
4909 East Chandler Blvd., Phoenix, AZ 85048
Haven't dined there but have eaten a couple of times at a small Italian place in the same shopping center and after seeing the Bull from the parking lot I looked it up on OpenTable. The OpenTable reviews were some of the lowest I've seen for any restaurant in Phoenix. Maybe browse thru them before deciding whether or not to go. http://www.opentable.com/fogo-e-brasa