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I thought it sounded a little crazy when they were talking about it on the radio a few minutes ago, but it could be cool. At $35/can I won't be using it though. Well it wouldn't be for me anyway. I Googled images for "Deli Garage", the German company that makes it. They have interestinf labels and product designs and some nifty looking gadgets like these http://adsoftheworld.com/media/dm/tdg...
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I'm mostly laughing at the gilded bird on what looks to be a paper plate.
http://shine.yahoo.com/channel/food/g...
If you can have a recipe calling for an entire bottle of red food coloring (red velvet cake) -- a gold chicken can't be any worse...and the cookies look kind of cool -- I could see a pretty nifty decorating theme with those.
I can also see using this to paint plates and other serving pieces...they look great, and wash off when the meal is done (and THAT would be a great boon for caterers!
)(the article alludes to a serious issue with the shipping -- aerosol is considered a hazardous material for air transport...so they'll have to fix the logistics issues before they will ever be able to expand much.)
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How is this different than people (myself included) using food color and a food-safe airbrush to color things (in my case cakes and cookies and sugar flowers)?
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