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Oct 9, 2011 03:37 AM

Wegmans to Open on Sunday, 16 October

The Boston Globe has a singularly uninformative puff-piece about the opening of Wegmans.

It would have been more helpful if they gave less attention to the people and more attention to the products, but that is typical journalism.

They also failed to provide an address or a phone number. The Wegmans website for Northborough is still incomplete,

I could not find a phone number for the Northborough store, but I did find an address:

9102 Shops Way, Northborough, MA 01532 or in a format that makes more sense for getting map-internet-site directions, 9102 Shops Way, 01532.

I think I figured out how to get there from Boston-based points east,

Mass Pike West to 495 North to 9 West to 20/Southwest Cutoff(?) East to Shops Way (North/West)

Shops Way must be one of those corporate industrial scale mall roads that so disorient you that you are thrown into a shopping frenzy.

Since I do not know that part of the Commonwealth at all, I would be curious if someone with local knowledge could give my proposed directions a reality check.

As it happens I have to drive through that part of the Mass Pike on Sunday, the 16th, but I fear the frenzy on the first day will make the place a mad house. So I will wait till later in the week to scope it out.

Given my normal shopping alternatives, I wonder: Can the produce can better than Russo's, the fish better than Courthouse (in Cambridge), the Middle Eastern/Far Eastern specialties better than Arax/Super 88/HK or the prices better than most items at MB and (at least) some items at Costco?

One-stop may have a convenience, but that location for those who don't live nearby is not convenient.

It remains to be seen whether or not the hype will match the reality.

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  1. Your general directions look fine.

    If you prefer local and somewhat specialized shopping (Russos, Courthouse, etc.), no supermarket is going to be better IMO. Add in the fact that this Wegmans is (at leas)t 45 min from most of the places you mention as your normal destinations, so is it even really an option for you or most on these boards? Northborough is a hike even without traffic.

    5 Replies
    1. re: Gabatta

      Over the past few years the possible opening of Wegmans has stirred excitement on this board. At this point I am curious about it.

      Now that I have the attention of those who know Northborough, perhaps I can find out how much time it might take to get there from the Pike. I regularly drive back and forth on the Pike and Wegmans looks like it is about a dozen miles off I-90, perhaps a fifteen to twenty minute detour, whether coming from the east or the west.

      I have yet to map it if heading east on the Pike, but it looks like the best route would be to get off at Exit 11 (Millbury) and then head north to pick up Route 20 East until that unfortunately named street called Shops Way. The reality of that street is so tenuous that MapQuest denies its existence so I can't determine the exact mileage.


      1. re: VivreManger

        Google maps has the address - try that!

        1. re: VivreManger

          No, really.......just get off the Pike in Framingham at Rt. 9 and follow Rt. 9 west out there. Less tolls, very few lights, and the speed limit through most of that part of Rt. 9 is 55 mph. I've been driving this route everyday for 10 years out to Worcester, so please believe me. You do not want to go all the way to Millbury and then back track down Rt. 20! Plus the toll is twice the one at Framingham/Rt. 9.

          1. re: Science Chick

            You definitely don't want to go all the way to Millbury, although if you are coming from the west, I'm not really sure.

            From the east, You can exit the Mass Pike at route 9 in Framingham (exit 12) or at 495 in Westboro (northbound, then exit at route 9 west).

            It is almost at the intersection of route 9 and 20. And there are signs, at least from the west bound side of route 9, that tell you where to get off.

            I think it would take about 15-20 minutes from the Framingham exit off the Mass Pike.

            1. re: ChinaCat

              Be careful. The signs on the westbound side are AFTER the exit for Rt. 20 eastbound, and you have to then drive 2 miles down Rt. 9, turn around and return. I can't for the life of me understand why they positioned the sign in that spot, but maybe they had trouble getting permission to put it up farther to the east. There *is* one temporary digital-like notice just after you pass the Walmart in Northboro, but tough to notice.

      2. Well, I love Wegman's (I have close family in the PIttsford NY area, so I get to to the Mother Ship at least 2x a year). But I live in Melrose, and I ain't goin' to Northborough unless I have other business in the area or en route. I will wait for the Burlington location to open up in late 2012 early 2013.

        1. I drove by to check it out about 2 weeks ago, place is huge! much bigger then the pittsford one. It is a few hundred feet east of the rt20 exit off rt9.

          It is a large new outdoor mall development with lots of other new stores in it as well. Many of which are already open.

          I personally am very excited for it. Not just for the great quality foods(especially the produce/fish/meats) but there are many brands/products I used to buy in Rochester, that they carry that are not available in this area.

          Zwiegels hotdogs and sausages (particularly the white hots) is one example. Another great thing i like are their subs which are the original Dibellas recipe with their own dressing and in store baked rolls. Country Sweet chicken wing sauce. The ground meat type "hot sauces" that are popular in western NY. Their generic Wegmans brands are typically excellent quality and very cost effective too.

          Oh and back in the college days the huge walk in beer cooler with all sorts of cases and kegs at reasonable prices was always fun...

          when i look at the northborough site i see not only the main phone number but the numbers for about 7 different depts...

          10 Replies
          1. re: hargau

            Are we sure that they're going to be carrying all the regional products? That's not always the case once stores start to expand out of their home regions. It would be great if they did carry some things that are hard to locate around these parts, though.

            I tend to be with Karl S on this: awesome that Wegmans will be around, but at most I'm going to shop there two or three times a year. Even Burlington is a bit of a slog.

            1. re: Jenny Ondioline

              Yes i have already spoken to them about several of these items...

                1. re: Karl S

                  I didnt ask them about that one but Wegmans are known for having excellent bakeries.
                  They answer questions like this very quickly on facebook.

                  1. re: hargau

                    Yes, for example, their store cakes beat many artisanal bakeries. They have a special white cake they rolled out earlier last year that is phenomenal (white cake is a hard test of good baking....)

                    1. re: Karl S

                      Website shows they will have bakery, pastry and cake counters and the bakery mgr has been with them 15yrs.. Also says they will be making water boiled bagels!

                      1. re: hargau

                        Well, water-boiled bagels are not in short supply in this area, and that's one Wegman's bakery item I am underwhelmed by (Bruegger's are also water-boiled, and better).

                        1. re: Karl S

                          I actually dont like/eat bagels so wouldnt know. Thought that was something people desired though.. lol

                          1. re: Karl S

                            No way are Bruegger's bagels better than Wegmans. And Wegman's (Ithaca) used to custom-make whole wheat bagels with sesame seeds on both sides for me. Try asking for that at Brueggers.

                2. re: Jenny Ondioline

                  I am a regular shopper at Wegmans, and can tell you that they control their stock very closely. Kummelweck may indeed be there on opening day, but if no one buys them, then poof! They disappear. You can check online for products and prices, and it will even tell you where in the store they are. There is also an iPhone app with that info as well as recipes, and it is possible to create your shopping list there.

              1. Been to the Pittsford one. Good selection. But, waaaaaaaaay overpriced. I will stick to MB. Can't afford Weggies.

                11 Replies
                1. re: Chris B.

                  to each their own. I dont find them overpriced at all. Looking at their latest flyer online the prices look fine to me.. Please give some examples of waaaaaaaaay overpriced from their current website...
                  marketbasket doesnt have a website so hard for me to list their prices. However all these prices seem to me better than Roche Brothers, Shaws, Stop&shop, etc..

                  2ltr cokes/pepsis 4 for $5.
                  32oz sugar $1.29
                  15.5oz manwich.99
                  16oz club or townhouse crackers $1.99
                  13.7oz cheezits 2/$5
                  12oz semisweet choc morsels $1.69
                  16oz salsa $1.79
                  1gal milk $2.09
                  28oz crushed tomatoes or puree or sauce .79
                  eggland 18lg white eggs 2.99
                  5lb flour .99

                  Non flyer random regular price items..
                  Ben& jerrys pts $3.39
                  organic 1lb carrots $1.19
                  fresh boneless haddock fillets 9.99
                  80/20 fresh ground beef 1.99
                  fresh artichokes 4/$3 (Typically around $2.50/each at most place around here!)
                  fresh 1lb mozzerela $4.99

                  1. re: hargau

                    The haddock is a lot more expensive than MB's typical price ($6). It's going to be a hit or miss kind of thing.

                    1. re: Karl S

                      The fish is horrible at the MB near me so i dont buy it/know.. but seems most place i go the normal price is in the double digits usually

                      Just checked. Roche brothers = $11.99
                      Stop & Shop = $11.99

                      Cant seem to find an online price for Shaws and MB has no online prices

                      1. re: hargau

                        The fish at the Reading location is very good, generally better than Whole Foods. MB locations are variable; the newer stores (Reading, Chelsea, Burlington) tend to be very very good for fish.

                    2. re: hargau

                      Those are decent prices, for the most part, which surprises me. Are those regular prices or loss leaders?

                      1. re: Kiyah

                        Those were a combo of things. Some from a current flyer, some from regular prices. Some from prices that are year long fixed savings like these

                        The prices for northborough are not up yet so i just picked a random rochester area store for pricing.

                      2. re: hargau

                        You can quote any stores specials to make them look good. It is the day to day stuff that counts. You will see.

                        1. re: Chris B.

                          I posted many of the every day prices not just specials. You can see all the prices on any items on their website. I have seen. I have shopped at wegmans weekly for 7 years!

                      3. re: Chris B.

                        When we lived in Baltimore and the first Wegmans opened up in the region, I remember people complaining it was too expensive, but when I did my shopping there the prices for comparable goods was better at Wegmans than at other area supermarkets. On top of this Wegmans offers its own in-store brand that's quite good and inexpensive.

                        I think some of the "expensive" misconception comes from that the store also carries a wide range of expensive goods and gourmet items in addition to the regular stuff. Some people will see the huge cheese section and automatically think that Wegmans has to be expensive. While Wegmans will carry expensive imported cheese, in reality the same domestic cheese selling at Stop&Shop will cost you no more at Wegmans.

                          1. re: Roland Parker

                            <I think some of the "expensive" misconception comes from that the store also carries a wide range of expensive goods and gourmet items in addition to the regular stuff.>

                            Exactly. Unless you show great restraint, it's hard to pass up of some of those items. So even though the products might not cost more, you end up spending more per visit.

                        1. It's really not a tough location. On Rt. 20 at the intersection of Rt. 9. Coming on Rt. 9, simply exit onto Rt. 20 eastbound. You will see the shopping center right away on your left. I pass by there everyday on my way home from Worcester to Newton, so I'll probably hit it sometime later that week, after the buzz settles down a bit.