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Oct 7, 2011 11:56 AM

Gingham is the Next Malarkey Fabric.

Apparently the Brennan-Malarkey machine is opening Gingham in La Mesa before Herringbone in La Jolla.

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  1. It'll be interesting to see what they do with that space, it's somewhat awkward, but has a killer patio with fireplace. Nice location, decent (tho'metered) parking. If they succeed it would be a good addition to La Mesa Blvd. I'll be waiting to see their menu.

    1. I thought that they got shot down by the La Mesa CC on noise issues. Brennan wanted music out on the patio and the council wouldn't let them. I will go for the cheap joke and say well, the residents can just turn off their hearing aides and the loud music wont be a problem.

      1. I guess this means that Malarkey's plan for Muslin Terrace will be further postponed.

        1. Gingham sorta fits the personality of La Mesa, I guess. Although I would have been ok with Denim, Dungaree or Leather. LOL

          2 Replies
          1. Good...maybe all the people from La Mesa, etc. who invade Searsucker on weekends will stay home and I can go back there.

            Aside from that though, I've enjoyed some items, not all, at his Searsucker (have not had eaten at Burlap). Consider me a skeptic who does not see the justification for all the hoopla he receives. He was a chef at Oceanaire (a chain) cooking someone else's recipes who has done a wonderful job since marketing I missing something here?

            5 Replies
            1. re: El Chevere

              Yeah, you are missing something.

              You didn't mention the fedoras he can't seem to stop wearing.

              1. re: El Chevere

                Cuisine is art, restaurants are business.

                I didn't especially enjoy Searsucker and won't return, but he's done a helluva job as a restauranteur. My hat's off to him.

                611 5th Ave, San Diego, CA 92101

                1. re: Fake Name

                  I think we're in agreement...questioning his culinary talents, definitely not his marketing talents.

                  1. re: El Chevere

                    And I think those marketing talents will be stretched in the East County. The space they're taking over has a fantastic (and large) patio, but the interior is choppy and disjointed. I'm not sure a menu designed for downtown and La Jolla will play the same in La Mesa, but you can't dumb it down too far either. The immediate clientel is not accustomed to paying downtown prices and I'm not entirely sure they will.

                    Terra has been wildly successful on an underserved and unattractive stretch of El Cajon Blvd. with the "nothing over $20" format (tho' they seriously need to upgrade their acoustics). La Mesa Blvd is neither underserved nor unattractive. They're going into the heart of LM Village which is a quaint and charming throwback to the 50s and 60s without the foot traffic of downtown.

                    From a purely selfish perspective, I hope Gingham is wildly successful so I don't have get roped into any more meals with the family at The Brig or Anthony's