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Oct 4, 2011 06:54 AM

wall st journal kosher subway article

Kosher Subways Don't Cut It .

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  1. I tried the Brooklyn Subway once. Not bad, good bread, actually not terribly priced for the neighborhood, but not enough meat. That's crucial in a place with so many other places to get a sandwich within walking distance.

    My relatives tell me the Subway in Baltimore is doing well, but I've given up trying to figure out Baltimore long ago ;-)

    5 Replies
      1. re: weinstein5

        National treyf brands generally only work when they don't have to change much to become kosher--Dunkin' Donuts, for example. This applies to packaged foods, imo as well.

        1. re: DeisCane

          Subway has a single selling point, it's cheap. It's not good food and I suspect that if they advertised an $8 footlong business would plummet. So adding Kosher to the mix alienates that customer base entirely; they'll go the extra block or two to get the $5 price point. And for Kosher customers, once the novelty wears off they'll see that they can get a falafel or burger from whatever other place is nearby for the same money or less and enjoy it more.

          1. re: ferret

            agree, ferret--though I think a very strong second selling point is that Subway is perceived to be 'fresher' than other fast food rivals. Being that there aren't many kosher joints akin to McDs/Burger King, consumers may not feel the same need to work Subway into their rotation of drive thru food.

            1. re: noya

              The Jewish Week covered it back in September as well. Frankly, for me it boils down to a quote from the piece - "New York Jews know deli."