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Oct 2, 2011 01:14 PM

Is there a place for proper "Frankfurter" also called "New England" rolls in the Milwaukee area?

I don't have time to bake my own anymore. I like them better than the standard hot dog and brat rolls,
and a lobster roll just does not seem right done in a hot dog bun.

A long time ago there were frozen ones at Kohl's, but neither the rolls or Kohl's grocery is available anymore.

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  1. I cannot recall ever seeing a roll called 'New England' anywhere, but you might try the bakery at one of the larger Sendik's locations.

      1. re: exvaxman

        I had lunch yesterday at the St Paul Oyster Company at the Milwaukee Public Market. My lobster roll was served on one of these, so I asked where they get them. Much to my surprise, the waitress told me they come from Breadsmith, right there in the Market. But there are several Breadsmith locations around town, hopefully one near you.

        Milwaukee Public Market
        400 N Water St, Milwaukee, WI 53202

          1. re: Fydeaux

            I called the local Breadsmith by me (Silver Spring Dr) and the girl on the phone said that they did have "proper Frankfurter or New England Rolls". Unfortunately, when I showed up what they had was the standard hot dog rolls. I showed her a picture of what I was expecting, and she said that she had never seen such a thing, that they would be contacting the other Breadsmith's to see which one was doing the rolls and whether or not they could do them.

            I will be going to the Milwaukee Marketplace for lunch on Monday to ask questions though.

            1. re: Fydeaux

              I went there for lunch with my wife - I AM NOT EVER GOING BACK. The person who was there was insufferable, very very rude and obnoxious. I very rarely call someone an a-hole, but this person was the perfect description. The regular counter people were fine, I am assuming the a-hole was an owner/manager. The wife asked me to leave right after I tried to talk with him she was so upset with the way he was treating customers.

              Oh - he also said that I was not going to be told where the buns came from, they were "from out of state" and it "took him two years to find the supplier".

              1. re: exvaxman

                Sorry to hear that.

                In case you didn't click on the link in the webpage from the link you provided above, you can buy them over the internet at

                1. re: nsxtasy

                  I know I can mail order them, I was just hoping for a local supplier.
                  at one time they were sold frozen at the old Kohl's groceries.

                  I have the Chicago Metallic commercial pans for them, so I might have to get back into baking my own.

                  1. re: exvaxman

                    Have you just tried cold-calling a bunch of bakeries in the area? You could just go down the list--Miller, Grebe, Kaiser's, etc. It's tedious, but I've done that for other products I've looked for.

                    Otherwise, you may keep trying different lobster rolls around the area, and if the bun is correct, ask those people about where they came from. The new Harbor House has a lobster roll on the menu, but I've never had it. I think maybe Molly Cool's has one, but I'm not sure. In any case, I suspect you'll have a hard time finding this kind of bun. It's hard enough to find a lobster roll, but getting the right bun is quite the challenge.

                    Harbor House
                    550 N Harbor Dr, Milwaukee, WI 53202

                    1. re: quijote

                      Good suggestion - I will start doing that today.

                2. re: exvaxman

                  Wow! That is the precise opposite of my experience there last weekend! I take it that you did not ask about the rolls at the Breadsmith location in the MPM?

                  1. re: Fydeaux

                    My wife was so angry about the experience that she stormed out of the MPM. Since she was driving I had to go with :)
                    Wasn't a total loss - we went to the new BBQ place by the airport to get a rack of ribs for the kid to have when he got home from school.

                    I am waiting for a call from the local Breadsmith - the girl said that they would make them, she was just checking on what was required.

                    18101 Detroit Ave, Lakewood, OH

                    1. re: exvaxman

                      What is the name of the new BBQ place? I am always on the lookout for good BBQ. Did you sample any of the ribs you picked up for your child?

                      As far as the rolls, try giving National Bakery a call. They have a number of baked goods and three locations around the metro area.

                      1. re: Fowler

                        Fowler, I'm guessing Exvaxman is talking about Puddle Jumpers. If you're familiar with the airport, it's right next to Final Approach on Howell Avenue. I haven't been there to eat properly yet, but the owners brought cornbread to my nearby office when they opened a few months back and it was pretty darn tasty.


                        Final Approach
                        4959 S Howell Ave, Milwaukee, WI 53207

                        1. re: mse924

                          Thanks mse924. The next time I am near the airport I will stop in. I also have to try Pat's for BBQ one of these days.

                          1. re: Fowler

                            Sorry - did not read the posting. Yes, Puddle Jumpers.
                            Very nice people run it, good food. Prices are a little more than I would appreciate, but good food. The kid loves their ribs. They certainly did their research. Well worth the visit.
                            The beef brisket IMHO is better sliced.

                            Please post what you think - it has been a lot of years since I lived in a "real" BBQ area.

            2. Here in Ohio, Kroger groceries have been selling this style, in their house brand of baked goods, as an alternate style of hot dog bun. A family member (who isn't a foodie) provided these for a Memorial Day picnic this year. They look like a very thick, stubby piece of bread with a cut down the center, and nobody at the picnic could figure out how to put their hot dog in them :) There's absolutely nothing special about the baking - they taste like the standard $0.99/dozen plain hot dog buns.

              6 Replies
              1. re: donw9876

                They are a BETTER hot dog roll. Just anyone old enough to remember eating at at Howard Johnson's. That and you have to grill them on both sides with butter for the proper frankfurter experience.

                1. re: exvaxman

                  >> Just anyone old enough to remember eating at at Howard Johnson's.

                  I am, and that's the first thing I thought of when I saw the photo. Thanks for the laugh!

                  1. re: exvaxman

                    Howard Johnson's and Friendly's!

                    Howard Johnson
                    5171 Brecksville Rd, Richfield, OH 44286

                    1. re: exvaxman

                      <That and you have to grill them on both sides with butter for the proper frankfurter experience.>

                      I would suggest that's only the "proper" frankfurter experience if you grew up with that. I'm from Chicago, where the "proper" frankfurter experience does not include that weird roll (yes, I lived in Boston for 11 years.) If the frankfurter is good, if the lobster filling for the roll is sufficiently lobster-y and not too mayonnaise-y, the bun is only a backdrop. imho.

                      1. re: ChefJune

                        Chef June, you are of course correct on all counts regarding the role of the roll [hey, see what I did there?] as pertains to both hot dogs and lobster rolls.

                        That being said, the roll of this type that I had at MPM last weekend (grilled & buttered as described) DID enhance the overall lobster roll experience measurably. I hadnt had one of those rolls in a long time, and never with any previous lobster roll, and I enjoyed it immensely.

                        Did need an extra napkin or two though.

                        1. re: Fydeaux

                          Way to many years ago, I did a cookout for my cub scouts. They were supposed to choose which hot dog or weiner was best, and what rolls they liked best. The "proper" frankfurter roll came in first (they were available in the freezer section at Kohl's then) and the best hot dog/weiner came from Usingers, then Nathen's, then Meisfield's.
                          Not in the running for some reason was Hebrew National, the Klemet's Chicago dogs or the pick of the litter Oscar Meyer. Only the parents liked any form of Cheddarwurst. And kids being kids, the main thing they liked was ketchup on the dogs. Here Heinz won out over Hunts.

                  2. Living in Cleveland, I've had the same problem. I don't know if you have a Fresh Market up in your parts, but that is the only place in Cleveland I can find the darn things. I've included a picture of the shrimp rolls we enjoy in the summer.


                    7 Replies
                    1. re: ladybugthepug

                      Thanks - I'll try them tomorrow (a bit of a drive, but they do also sell Moxie!

                      1. re: ladybugthepug

                        >> I don't know if you have a Fresh Market up in your parts

                        Yes, there's one in Brookfield on the west side, and another coming soon on the north side, as noted on their website at

                        1. re: nsxtasy

                          I can't wait for the one to go in where Border's left.

                          However teh bad news is that the Brookfield one does not carry the rolls.

                          1. re: exvaxman

                            Is the new Fresh Market that will be on the North Shore close to where the new Jake's will be located?

                            1. re: Fowler

                              Not exactly - Jakes will be at Port Washington and Green Tree - south of Good Hope - by the awful pic-n-save where they have only two checkout people during the crowded times. You can get a decent Hot Dog at Dr. Dawg's in the same plaza (their italian beef is so-so - I go to a place down the road on Teutonia for mine). Samurai has some better than store bought sushi. There is a pretty decent quick lunch asian place next to Samurai as well. Their hot & sour soup is a goto for me when I have a cold. I think that Jakes will be between Jimmy Johns and Samurai. Supposedly a Nick & Willies pizza (I never understood that concept) went out and Jakes is replacing them.

                              Fresh Market will be in Fox Point - Brown Deer Rd and Port Washington - next to Best Buy.. Where Cosi and Benji's deli are. Sort of above North Shore bistro and across from Maxfield's pancake house. Outback Steakhouse used to have an outlot in the same complex you could see as you drove past on I-43. (or is it US-43?) :)

                              1. re: exvaxman

                                Laughing out loud!!! Yes, I think it is known as I-43. :-)

                                Thank you for all of the notes on what is going on in that area. I have not been there for probably a decade or so. I still remember when there was a Heinnemans (sp?) in those parts. I'm surprised a Whole Foods has not opened around there.

                                Please let us know when the new Jake's opens.


                                1. re: Fowler

                                  I drove past where Jake's is supposed to go in on my way to get the kid at Nicolet. Looks like nothing has happened- all of the old Nick & Willies fixtures are still there, a 'for lease' sign is in the window.

                                  Nicolet Restaurant
                                  525 Reid St, De Pere, WI 54115

                      2. Apparently there is a home style of the frozen "Bagel Dog" variation now available:

                        And Woodman's carries "Snuggie" rolls.

                        Still no proper "Frankfurter" rolls in the area though.