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Sep 21, 2011 10:08 PM

Gordon Ramsay K-Mart commercial

I refuse to watch Ramsay's bully act on FOX, but I have to say the TV commercial for his new line of cookware made me chuckle. It has the ominous darkened backdrop and red highlights of his cooking competition shows. Wielding a glinting chef's knife, he hangs over the shoulders of a frightened man who is trying to make whipped cream, then chops in rapid staccato cuts while holding the man's hand on the knife. The line has the word "everyday" in it so I assume he is the replacement to Martha Stewart's K-Mart stuff, now that she is with Macy's.

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    1. Just the thought of Gordon Ramsey and K-Mart pairing up is enough to make me giggle.

      1 Reply
      1. re: sunshine842

        oh he's a whore, a talented, clever and amusing one that I will continue to watch on TV, but...

        (don't hate me Gordon, I just won't buy your kitchenware)

      2. I haven't seen the commercials, but I saw the line-up in the weekly ad. For somebody with such high standards, I don't know what he's doing with Kmart. The stuff is almost certainly junk.

        As for Martha, AFAIK she's been with Macy's and Kmart simultaneously for a while now. They're two separate markets anyway.

        2 Replies
        1. re: phrekyos

          Martha is no longer with Kmart in any way, shape, or form. You can't find any of her items there any longer.

          As far as Gordon, I can only imagine he's now grasping at straws since his current financial problems have come to light - restaurant closings, firing his father-in-law business/financial manager, yadayadayada. He's been having serious financial problems & I'm guessing is being forced to dumb down. And name-brand cookware is the first step down.

          1. re: Breezychow

            Weird, I thought for sure I saw Martha Stewart crap the last time I was in there. Apparently they parted ways in January 2010. She was definitely with both Kmart and Macy's at the same time for a while, though.

        2. How will this effect Royal Doulton? Or has his contract expired with them? Oooooooooooor is he doing high and affordable end products at the same time?

          1. Wait are we saying that if a corporation came a knock on your door waving a paying gig in your face that would potentially earn you a good deal of $ you would think, hey maybe I shouldn't do that because selling cookware is beneath me? Come on now.

            22 Replies
            1. re: HillJ

              It seems to me that what Ramsay is plugging is a safer bet than his countryman Marco Pierre White's commercial for Knorr Homestyle Stocks. If you buy one of GR's pans and aren't happy with your dinner you may be more inclined to doubt your cooking skills than the utility of the pan, but if you don't like the taste of the actual food product endorsed by a celebrity, his credibility disappears irrevocably.

              1. re: greygarious

                greyg, with all due respect (& I do respect your pov here on CH, btw) I don't agree with that last statement entirely. In nearly all walks of public life, celebs have crashed and burned, athlete to rock star celeb cook...and it takes quite a bit (not the taste of jelly chicken stock) to turn the public irrevocably. In fact, some people thrive on wreckage more than ordinary behavior from those making a living in the public eye.

                But Gordon plugging his wares anywhere sits just fine by me and if a real chef is hired by Knorr to tout chicken broth on television, more power to them. Popularity is a fleeting game anyhow, make $ while you can.

                1. re: HillJ

                  well, i'm not "the public"-- but i was dumbfounded at mpw's knorr commercial. he completely lost all cred, sorry!

                  1. re: soupkitten

                    My comments weren't speaking to the credability as much as they were to how we all elect to make a living. generally speaking, do we turn down lucrative jobs? that's my point I suppose. Most people do not turn down lucrative jobs.

                    otoh, do you believe mpw uses Knorr in his kitchen or Gordon uses the line he's now endorsing?

                    1. re: HillJ

                      that's the thing. i don't think mpw would use the jarred stocks-- therefore it's like the old "what you are isn't the question, it's 'how much?'" saw. heh heh :)

                      as to gordo's kmart pans, now i don't know! i think their nsf-ness would mean that he'd find them acceptable for use in a commercial kitchen, that's the point-- whether or not he's likely to throw out everything in his kitchen at home, and replace them with these little jobs. i'm actually really tempted to set foot in a kmart, which i haven't done in years, and look at the line in comparison to regular old volrath and winco commercial pans. if they are comparable in quality i must say i don't think gordo is doing a disservice to the public, any more than him rec-ing a home cook goes to a restaurant supply and gets a set of commercial pans there.

                2. re: greygarious

                  You're comparing apples and oranges here. Particularly since Knorr products already have a strong following. I for one use them from time to time, & have for well nigh several decades. Not the same thing as someone slapping their name on some unknown quality of cookware. Frankly, I wouldn't be surprised to find that all the chef name-brand cookware is manufactured in the same place. They just change the colors, shapes a bit - lol!

                  1. re: Breezychow

                    Breezychow that's an interesting observation. In one case the product is more established (to the Knorr audience) and in the other case the spokesperson is putting their public persona on a new product. Either way you look at it, the partnership is made with the intent to sell a product. Does a REAL chef using Knorr raise the bar on the value of using it in your kitchen? Does a $4.00 pan sold for $40.00 because Gordon's face is on the box make you believe it's going to be a powerhouse on your stove?

                    It's interesting.

                    1. re: HillJ

                      The only thing gordie is plugging is his scalp.

                      1. re: HillJ

                        No - for me a "real chef" using Knorr products doesn't do anything for me since I've been using them for so many years now. And amazingly enough, the quality really hasn't changed since they were taken over. Their powdered sauce mixes, while obviously not the same as homemade, are ultimately nice, & have helped me put some very nice dishes on the table in very little time.

                        But Gordon slapping his name on what most likely is the same cookware every other chef is slapping their name on? No thanks. And frankly, being pimped out by KMart also doesn't do much for the quality issue.

                        1. re: Breezychow

                          those bouillon/stock gels have been on the market here in Europe for a few months...and they're really, really good.

                          I can't buy canned chicken stock, but these are a very acceptable substitute...none of that salt-your-tongue-off chemical cocktail flavor of conventional bouillon cubes.

                          Maggi makes them in killer flavors, too -- mushroom, Vegetables of the sun (tomatoes, peppers, onions, garlic), garlic and parsley, as well as the regular chicken and beef flavors.

                  2. re: HillJ

                    For me, it's not that it's selling cookware, it's that it's obviously cheap crap. Some of us have some integrity. I wouldn't put my name on cheap Chinese cookware and furniture like, e.g. Martha Stewart does. Her stuff includes shattering patio tables, chairs that slice people's fingers off, and casserole dishes that send enamel pieces flying about.

                    1. re: phrekyos

                      phrekyos - those products just need better marketing!

                      1. re: phrekyos

                        The idea that a company comes to an individual and offers them a job; an opportunity for each to make money happens every day. My first point asked what's wrong with making money. My second point asked would you buy a product because an individual was attached to it or does that make a difference somehow. But "integrity" is your decision as a consumer. No one forces any of us to buy anything we don't want to. Yet-products are sold this way all the time. So, why bash the individual earning a buck? Consumers are just as responsibile for this type of marketing becoming popular. The knock on Gordon, well that's is just too easy. Don't buy the stuff. But why hate on someone for making a living.

                        1. re: HillJ

                          Because they're using their good name/reputation to sell substandard products to suckers. That's all there is to it.

                          Speaking of which... Ramsay is on QVC right this minute, selling some line of gaudy colored nonstick pans.

                          1. re: phrekyos

                            One way to look at it, phrekyos. QVC seems to attract millions of shoppers without too much trouble. GR is making a living.

                            1. re: HillJ

                              There's a lot of ways to make a living that are less than honorable.

                              1. re: phrekyos

                                Honestly I'm having a hard time seeing the lack of honor here. All this over kitchenware and cutlery.

                            2. re: phrekyos

                              How do you know the products are substandard? When Martha Stewart's stuff was first sold at KMart, I was skeptical but as a road warrier with the need to furnish a rental apartment on the cheap, I was pleasantly surprised by the style and quality of most of the MS line of kitchenware at Kmart. In fact I am still using most everything I purchased.

                              So don't be so quick to denigrate products unless you've used them - just because they're sold at Kmart or on QVC doesn't mean they are substandard or "almost certainly junk". Not everyone can afford top-of-the line merchandise, and if Ramsay's branded products fill a niche and are acceptable for the price, that's good for consumers.

                              1. re: janniecooks

                                Agreed. I have a MS enameled Dutch oven from her Kmart line that has not given me any trouble, a few kitchen gadgets, and some "pyrex" with plastic lids that I wish I'd bought more of. They are very useful, especially a rectangular baking dish that's smaller but deeper than the typical lasagna pan. The towels are fine, the sheets a little coarse but as I recall, she had a higher thread count option that I did not choose.

                                There are people who simply MUST have the top-of-the-line everything, even if less expensive alternatives work as well. For some folks, a pot is more of an objet d'art than a tool. I know people who have their All-Clad and LeCreuset on prominent display, but almost always eat out or order in.

                                1. re: janniecooks

                                  Sometimes you really can judge a book by its cover. I hope you're using finger and eye protection when you use that stuff.

                                  1. re: janniecooks

                                    Here's another agree -- I had to furnish an apartment and then a starter house while in grad school, and I did it with Martha Stewart pans. That was in 1998 and I am just now replacing them -- and I've been looking around for a while to get something that is as good of a buy with comparable quality. I decided to go with restaurant gear. It's not pretty but it gets the job done.
                                    I'm hard on my pots and pans, too -- I have very little time for handwashing, so everything goes into the dishwasher, instructions be damned. The MS stuff held up really well.
                                    Maybe the later incarnations weren't as good, but I was very satisfied with everything I bought.