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Gordon Ramsay K-Mart commercial

greygarious Sep 21, 2011 10:08 PM

I refuse to watch Ramsay's bully act on FOX, but I have to say the TV commercial for his new line of cookware made me chuckle. It has the ominous darkened backdrop and red highlights of his cooking competition shows. Wielding a glinting chef's knife, he hangs over the shoulders of a frightened man who is trying to make whipped cream, then chops in rapid staccato cuts while holding the man's hand on the knife. The line has the word "everyday" in it so I assume he is the replacement to Martha Stewart's K-Mart stuff, now that she is with Macy's.

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  1. hill food RE: greygarious Sep 21, 2011 10:17 PM

    I laughed.

    1. sunshine842 RE: greygarious Sep 21, 2011 10:45 PM

      Just the thought of Gordon Ramsey and K-Mart pairing up is enough to make me giggle.

      1 Reply
      1. re: sunshine842
        hill food RE: sunshine842 Sep 21, 2011 11:02 PM

        oh he's a whore, a talented, clever and amusing one that I will continue to watch on TV, but...

        (don't hate me Gordon, I just won't buy your kitchenware)

      2. p
        phrekyos RE: greygarious Sep 22, 2011 04:49 PM

        I haven't seen the commercials, but I saw the line-up in the weekly ad. For somebody with such high standards, I don't know what he's doing with Kmart. The stuff is almost certainly junk.

        As for Martha, AFAIK she's been with Macy's and Kmart simultaneously for a while now. They're two separate markets anyway.

        2 Replies
        1. re: phrekyos
          Breezychow RE: phrekyos Sep 24, 2011 03:14 PM

          Martha is no longer with Kmart in any way, shape, or form. You can't find any of her items there any longer.

          As far as Gordon, I can only imagine he's now grasping at straws since his current financial problems have come to light - restaurant closings, firing his father-in-law business/financial manager, yadayadayada. He's been having serious financial problems & I'm guessing is being forced to dumb down. And name-brand cookware is the first step down.

          1. re: Breezychow
            phrekyos RE: Breezychow Sep 26, 2011 11:02 PM

            Weird, I thought for sure I saw Martha Stewart crap the last time I was in there. Apparently they parted ways in January 2010. She was definitely with both Kmart and Macy's at the same time for a while, though.

        2. David11238 RE: greygarious Sep 24, 2011 02:59 PM

          How will this effect Royal Doulton? Or has his contract expired with them? Oooooooooooor is he doing high and affordable end products at the same time?

          1. h
            HillJ RE: greygarious Sep 25, 2011 03:21 PM

            Wait are we saying that if a corporation came a knock on your door waving a paying gig in your face that would potentially earn you a good deal of $ you would think, hey maybe I shouldn't do that because selling cookware is beneath me? Come on now.

            22 Replies
            1. re: HillJ
              greygarious RE: HillJ Sep 25, 2011 03:48 PM

              It seems to me that what Ramsay is plugging is a safer bet than his countryman Marco Pierre White's commercial for Knorr Homestyle Stocks. If you buy one of GR's pans and aren't happy with your dinner you may be more inclined to doubt your cooking skills than the utility of the pan, but if you don't like the taste of the actual food product endorsed by a celebrity, his credibility disappears irrevocably.

              1. re: greygarious
                HillJ RE: greygarious Sep 25, 2011 04:12 PM

                greyg, with all due respect (& I do respect your pov here on CH, btw) I don't agree with that last statement entirely. In nearly all walks of public life, celebs have crashed and burned, athlete to rock star celeb cook...and it takes quite a bit (not the taste of jelly chicken stock) to turn the public irrevocably. In fact, some people thrive on wreckage more than ordinary behavior from those making a living in the public eye.

                But Gordon plugging his wares anywhere sits just fine by me and if a real chef is hired by Knorr to tout chicken broth on television, more power to them. Popularity is a fleeting game anyhow, make $ while you can.

                1. re: HillJ
                  soupkitten RE: HillJ Sep 30, 2011 09:56 AM

                  well, i'm not "the public"-- but i was dumbfounded at mpw's knorr commercial. he completely lost all cred, sorry!

                  1. re: soupkitten
                    HillJ RE: soupkitten Sep 30, 2011 10:20 AM

                    My comments weren't speaking to the credability as much as they were to how we all elect to make a living. generally speaking, do we turn down lucrative jobs? that's my point I suppose. Most people do not turn down lucrative jobs.

                    otoh, do you believe mpw uses Knorr in his kitchen or Gordon uses the line he's now endorsing?

                    1. re: HillJ
                      soupkitten RE: HillJ Sep 30, 2011 01:33 PM

                      that's the thing. i don't think mpw would use the jarred stocks-- therefore it's like the old "what you are isn't the question, it's 'how much?'" saw. heh heh :)

                      as to gordo's kmart pans, now i don't know! i think their nsf-ness would mean that he'd find them acceptable for use in a commercial kitchen, that's the point-- whether or not he's likely to throw out everything in his kitchen at home, and replace them with these little jobs. i'm actually really tempted to set foot in a kmart, which i haven't done in years, and look at the line in comparison to regular old volrath and winco commercial pans. if they are comparable in quality i must say i don't think gordo is doing a disservice to the public, any more than him rec-ing a home cook goes to a restaurant supply and gets a set of commercial pans there.

                2. re: greygarious
                  Breezychow RE: greygarious Sep 25, 2011 04:16 PM

                  You're comparing apples and oranges here. Particularly since Knorr products already have a strong following. I for one use them from time to time, & have for well nigh several decades. Not the same thing as someone slapping their name on some unknown quality of cookware. Frankly, I wouldn't be surprised to find that all the chef name-brand cookware is manufactured in the same place. They just change the colors, shapes a bit - lol!

                  1. re: Breezychow
                    HillJ RE: Breezychow Sep 25, 2011 04:20 PM

                    Breezychow that's an interesting observation. In one case the product is more established (to the Knorr audience) and in the other case the spokesperson is putting their public persona on a new product. Either way you look at it, the partnership is made with the intent to sell a product. Does a REAL chef using Knorr raise the bar on the value of using it in your kitchen? Does a $4.00 pan sold for $40.00 because Gordon's face is on the box make you believe it's going to be a powerhouse on your stove?

                    It's interesting.

                    1. re: HillJ
                      UncleRemus RE: HillJ Sep 25, 2011 06:16 PM

                      The only thing gordie is plugging is his scalp.

                      1. re: UncleRemus
                        HillJ RE: UncleRemus Sep 25, 2011 07:14 PM

                        how classy of you UncleR.

                      2. re: HillJ
                        Breezychow RE: HillJ Sep 26, 2011 10:37 AM

                        No - for me a "real chef" using Knorr products doesn't do anything for me since I've been using them for so many years now. And amazingly enough, the quality really hasn't changed since they were taken over. Their powdered sauce mixes, while obviously not the same as homemade, are ultimately nice, & have helped me put some very nice dishes on the table in very little time.

                        But Gordon slapping his name on what most likely is the same cookware every other chef is slapping their name on? No thanks. And frankly, being pimped out by KMart also doesn't do much for the quality issue.

                        1. re: Breezychow
                          sunshine842 RE: Breezychow Sep 26, 2011 11:35 AM

                          those bouillon/stock gels have been on the market here in Europe for a few months...and they're really, really good.

                          I can't buy canned chicken stock, but these are a very acceptable substitute...none of that salt-your-tongue-off chemical cocktail flavor of conventional bouillon cubes.

                          Maggi makes them in killer flavors, too -- mushroom, Vegetables of the sun (tomatoes, peppers, onions, garlic), garlic and parsley, as well as the regular chicken and beef flavors.

                  2. re: HillJ
                    phrekyos RE: HillJ Sep 26, 2011 11:09 PM

                    For me, it's not that it's selling cookware, it's that it's obviously cheap crap. Some of us have some integrity. I wouldn't put my name on cheap Chinese cookware and furniture like, e.g. Martha Stewart does. Her stuff includes shattering patio tables, chairs that slice people's fingers off, and casserole dishes that send enamel pieces flying about.

                    1. re: phrekyos
                      hill food RE: phrekyos Sep 27, 2011 01:29 AM

                      phrekyos - those products just need better marketing!

                      1. re: phrekyos
                        HillJ RE: phrekyos Sep 27, 2011 05:38 AM

                        The idea that a company comes to an individual and offers them a job; an opportunity for each to make money happens every day. My first point asked what's wrong with making money. My second point asked would you buy a product because an individual was attached to it or does that make a difference somehow. But "integrity" is your decision as a consumer. No one forces any of us to buy anything we don't want to. Yet-products are sold this way all the time. So, why bash the individual earning a buck? Consumers are just as responsibile for this type of marketing becoming popular. The knock on Gordon, well that's is just too easy. Don't buy the stuff. But why hate on someone for making a living.

                        1. re: HillJ
                          phrekyos RE: HillJ Sep 27, 2011 09:10 PM

                          Because they're using their good name/reputation to sell substandard products to suckers. That's all there is to it.

                          Speaking of which... Ramsay is on QVC right this minute, selling some line of gaudy colored nonstick pans.

                          1. re: phrekyos
                            HillJ RE: phrekyos Sep 27, 2011 09:13 PM

                            One way to look at it, phrekyos. QVC seems to attract millions of shoppers without too much trouble. GR is making a living.

                            1. re: HillJ
                              phrekyos RE: HillJ Sep 27, 2011 10:21 PM

                              There's a lot of ways to make a living that are less than honorable.

                              1. re: phrekyos
                                HillJ RE: phrekyos Sep 27, 2011 10:38 PM

                                Honestly I'm having a hard time seeing the lack of honor here. All this over kitchenware and cutlery.

                            2. re: phrekyos
                              janniecooks RE: phrekyos Sep 28, 2011 01:40 AM

                              How do you know the products are substandard? When Martha Stewart's stuff was first sold at KMart, I was skeptical but as a road warrier with the need to furnish a rental apartment on the cheap, I was pleasantly surprised by the style and quality of most of the MS line of kitchenware at Kmart. In fact I am still using most everything I purchased.

                              So don't be so quick to denigrate products unless you've used them - just because they're sold at Kmart or on QVC doesn't mean they are substandard or "almost certainly junk". Not everyone can afford top-of-the line merchandise, and if Ramsay's branded products fill a niche and are acceptable for the price, that's good for consumers.

                              1. re: janniecooks
                                greygarious RE: janniecooks Sep 28, 2011 10:39 AM

                                Agreed. I have a MS enameled Dutch oven from her Kmart line that has not given me any trouble, a few kitchen gadgets, and some "pyrex" with plastic lids that I wish I'd bought more of. They are very useful, especially a rectangular baking dish that's smaller but deeper than the typical lasagna pan. The towels are fine, the sheets a little coarse but as I recall, she had a higher thread count option that I did not choose.

                                There are people who simply MUST have the top-of-the-line everything, even if less expensive alternatives work as well. For some folks, a pot is more of an objet d'art than a tool. I know people who have their All-Clad and LeCreuset on prominent display, but almost always eat out or order in.

                                1. re: janniecooks
                                  phrekyos RE: janniecooks Sep 28, 2011 12:03 PM

                                  Sometimes you really can judge a book by its cover. I hope you're using finger and eye protection when you use that stuff.

                                  1. re: janniecooks
                                    khh1138 RE: janniecooks Oct 24, 2011 06:31 PM

                                    Here's another agree -- I had to furnish an apartment and then a starter house while in grad school, and I did it with Martha Stewart pans. That was in 1998 and I am just now replacing them -- and I've been looking around for a while to get something that is as good of a buy with comparable quality. I decided to go with restaurant gear. It's not pretty but it gets the job done.
                                    I'm hard on my pots and pans, too -- I have very little time for handwashing, so everything goes into the dishwasher, instructions be damned. The MS stuff held up really well.
                                    Maybe the later incarnations weren't as good, but I was very satisfied with everything I bought.

                          2. y
                            ylsf RE: greygarious Sep 25, 2011 07:28 PM

                            Here is a link:


                            and a different one here:


                            1 Reply
                            1. re: ylsf
                              cwdonald RE: ylsf Sep 26, 2011 06:19 AM

                              If you want to see a sell out........... look at Favio's commercial for Domino's pizza. They should revoke his italian citizenship and heritage for doing that! From Top Chef to Top Shill.

                            2. m
                              Muchlove RE: greygarious Sep 26, 2011 07:08 AM

                              My first thought was that the advert was funny. Didn't really think much about whether it was "beneath" GR to be honest.

                              Of course, I couldn't remember what the advert was actually for until I rewatched it in the links ylsf posted just above this post. This is what happens to me with adverts - I laugh or I get irritated but I can rarely remember what the advert was for.

                              1. s
                                sueatmo RE: greygarious Sep 29, 2011 07:41 AM

                                GR was flogging his cookware on QVC yesterday. I am not a frequent QVC watcher, so I don't know if he has done this before. The cookware is non stick (looks like anodized aluminum to me), has silicone handles in your choice of several colors, and will go through the dishwasher. I don't have a clue how it feels in your hands, or how it performs, but GR seemed proud of it. They kept saying that it was NSF approved, which means it is OK for commercial kitchens. Weird claim. National Sanitary Foundation?

                                I have no opinion at all about GR. Never watched any of his shows. He seemed like he knew his way around a kitchen though! He did lovely food in the short amount of time I watched.

                                8 Replies
                                1. re: sueatmo
                                  Breezychow RE: sueatmo Sep 29, 2011 10:03 AM

                                  Oh, I'm sure he knows his way around a kitchen. But his cookware is most likely produced by the same folks who produce all the other chef-named cookware.

                                  You definitely pay a separate mark-up price for the name. Something which I refuse to fall for.

                                  1. re: Breezychow
                                    sueatmo RE: Breezychow Sep 29, 2011 10:41 AM

                                    Actually, a set is quite affordable. I don't know about the quality. But it might be fine for, say a college student or brand new apartment dweller who has to buy a lot of a variety of stuff all at once. I suspect a veteran cook isn't going to be as enthusiastic. But there is room in the marketplace for entry level stuff. This might be a good example.


                                    1. re: sueatmo
                                      Breezychow RE: sueatmo Sep 29, 2011 12:45 PM

                                      Granted. But there's just SO much of this stuff on the market now - Rachel Ray, Paula Deen, Emeril, Mario Batali, Martha Stewart - you name it; they have cookware named after them. And if you actually look at the stuff, you'll see that it's all virtually indistinguishable except for the colors, names, & prices. It alll looks like it came from the same place.

                                      1. re: Breezychow
                                        sueatmo RE: Breezychow Sep 29, 2011 01:57 PM

                                        Yes, this stuff looks like Rachael Ray's stuff, at least to me. It will go into the dishwasher. And you get a nice set which is good for some situations. I post often that I recommend buying individual pieces, from different materials, handling them before buying, etc. But I do see that in some cases buying a decent set inexpensively might be a good course of action. But no one is going to take my stainless away from me! Or my CI, or my 2 nonstick frypans, or---well you get what I'm saying.

                                  2. re: sueatmo
                                    soupkitten RE: sueatmo Sep 30, 2011 10:04 AM

                                    i haven't seen gordo's kmart pans, but the nsf thing is actually interesting. if it's nsf, it should in theory wear/hold up better than normal household stuff, which does speak to inherent quality.

                                    1. re: soupkitten
                                      sueatmo RE: soupkitten Oct 1, 2011 07:46 AM

                                      When I searched QVC and GR, I found this thread, so that's where I put my post 2 days ago. But my post concerned him flogging pans on QVC, and the host mentioning repeatedly that they were NSF approved, and that this means that they are "rated" for professional kitchens. I did not know until I located this thread that his pans were to be found at KMart. Just to clarify.

                                      1. re: sueatmo
                                        phrekyos RE: sueatmo Oct 1, 2011 08:40 AM

                                        The Kmart pans and the QVC pans are different.

                                        I don't see the big deal about NSF certs either. It has to do with sanitation and safety, not quality or durability of the item.

                                        1. re: phrekyos
                                          soupkitten RE: phrekyos Oct 7, 2011 10:57 AM

                                          thanks for saving me a trip to kmart, and please disregard the above, in that case.

                                  3. chef chicklet RE: greygarious Oct 9, 2011 12:16 PM

                                    I've seen the commercial several times now and I actually think it's funny. I also noticed (if this has been mentioned my apologies- I did scan) that the commercial for Velveeta cheese. is similar and about liquid gold. It's so similar it feels like someone either leaked it, or its just a coincidence...
                                    Anyway, I don't understand the problem with him going to K-Mart. I see Wolfgang Puck out there, and I've bought some of his things and I'm actually quite happy with it.

                                    I think that it's wrong to bash Gordon Ramsey without using his wares first. I would also be slow to comment on anything about his financial situation without first hand knowledge.

                                    2 Replies
                                    1. re: chef chicklet
                                      Fowler RE: chef chicklet Oct 13, 2011 12:41 PM

                                      >>> I see Wolfgang Puck out there, and I've bought some of his things and I'm actually quite happy with it.

                                      CI America's Test Kitchen gave his sautee pan a "best buy" rating.

                                      1. re: Fowler
                                        chef chicklet RE: Fowler Oct 13, 2011 03:31 PM

                                        I don't have those pans, I heard that about those too. I'm never buying nonstick pans again. I have a set that isn't very old that I've babied, and somehow they're scratched and look terrible and stick. I now use mostly cast iron, and I'm set on WGP's stainless cookware. I have several appliances a bread machine, commercial convection oven, a panini maker, etc. all good.

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