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I will join those who refuse to be shocked at this large, successful chain's efforts to play up the "Hey, we're just a big ol' farmstand!" schtick. Sprouts/Henry's does the same thing, less successfully in my opinion because WF's produce really is of farm-stand quality, and at prices that frequently beat the mainstream chains and Sprout's as well. My nearest and favorite Ralphs (a Kroger affiliate) has had so-so heirloom tomatoes all summer at $4.99/lb, while Whole Foods has offered a much better range of varieties, and much better tomatoes, at $3.99; they dropped to $2.99 for this weekend because the season's over, dammit. Very good NZ and Chilean Fuji apples have been consistently at $1.99, again less than either Ralphs or Vons and reliably better. And for bulk rice, steel-cut oats, dried legumes or the like, no boxed or bagged grocery-store stuff will ever be as cheap as the WF bulk selection. So let'em pull the straw-hatted hayseed thing all they want; you don't need to see through it as much as simply past it.
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Well, there's 5 minutes of my life I'll never get back. I'll think I'll skip the part where I buy the book, wasting money I'll never get back ...
Fiesta doesn't mist their produce, and it's all wilted. I just don't buy that misting is bad for the longevity of the produce. OK, maaaybe it's slower to rot, but if it's completely dessicated, what's the difference? It's still compost.
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Good lord! Does this mean that stores seek to present their wares in an appealing way, so that people want to buy them? Diabolical! Those fiends! Off with their heads!
In our next segment: Water! Did you know that it's wet?
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re: small h
If they have and employ strategies for maximizing their profits and increasing the amount of impulse buying or buying on false premises consumers do, then fair enough. But there is also nothing wrong with consumers being aware of how they may be influenced and rethinking their buying.
I, for one, do a fair amount of shopping at Whole Foods -- or did before CEO Wacky took a position in opposition to all Americans having equal access to good affordable health care -- and I'm grateful to go in there prepared for the soft sell and to make my own decisions.
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re: rainey
I've been a wary shopper since I was 8 or 9, when I discovered that the Squirmles toy I saw on tv did not actually move under its own power, as the commercials suggested. And I'm not all that quick on the uptake, so I think most people are at least as skeptical as I am about the soft sell. I hope so, anyway.
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