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How Whole Foods "Primes" You to Shop

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  1. Any priming that takes place is quickly wiped away by their prices.

    1. Interesting. The one thing that always gets me about these articles is that we are somehow supposed to be surprised that retailers seek new ways to entice you to buy. Isn't that the underlying logic of the entire enterprise?

      1. Good lord! Does this mean that stores seek to present their wares in an appealing way, so that people want to buy them? Diabolical! Those fiends! Off with their heads!

        In our next segment: Water! Did you know that it's wet?

        5 Replies
        1. re: small h

          Didn't you know it's illegal to try and maximize profits?

          1. re: ipsedixit

            Of course it is. Businesses should strive to fail. Only then can we non-business folk feel better about ourselves, as we pick through bins of dusty, rotting produce in fetid shacks lit by jars of fireflies.

          2. re: small h

            If they have and employ strategies for maximizing their profits and increasing the amount of impulse buying or buying on false premises consumers do, then fair enough. But there is also nothing wrong with consumers being aware of how they may be influenced and rethinking their buying.

            I, for one, do a fair amount of shopping at Whole Foods -- or did before CEO Wacky took a position in opposition to all Americans having equal access to good affordable health care -- and I'm grateful to go in there prepared for the soft sell and to make my own decisions.

            1. re: rainey

              I've been a wary shopper since I was 8 or 9, when I discovered that the Squirmles toy I saw on tv did not actually move under its own power, as the commercials suggested. And I'm not all that quick on the uptake, so I think most people are at least as skeptical as I am about the soft sell. I hope so, anyway.

              http://www.squirmle.net/

              1. re: rainey

                wow, I have another reason to love whole foods now thanks.

            2. S ee these same tactics at my local chain grocery store. So, where's the news?

              1. Very silly article. Here's a sentence that wasn't very carefully planninged.

                "Have you considered the carefully planning that's goes into every detail that meets the eye?"

                I'm having not considers that's details before.

                jb

                1. What's this country coming to? Next thing you know, hookers will be wearing lipstick, high heels, and cheap perfume.

                  tawdry

                  1. Well, there's 5 minutes of my life I'll never get back. I'll think I'll skip the part where I buy the book, wasting money I'll never get back ...

                    Fiesta doesn't mist their produce, and it's all wilted. I just don't buy that misting is bad for the longevity of the produce. OK, maaaybe it's slower to rot, but if it's completely dessicated, what's the difference? It's still compost.

                    1. My onboard BS/Bollocks detector must be dialed-in to specs 'cause the WF schtick is utterly transparent--if not a little nauseating, too, for its calculation and tweeness. Hate the place deeply.

                      1 Reply
                      1. re: Kagemusha

                        Um, it's called "marketing" and its one of the things that business do when they want to be profitable. Crazy, I know.

                      2. I will join those who refuse to be shocked at this large, successful chain's efforts to play up the "Hey, we're just a big ol' farmstand!" schtick. Sprouts/Henry's does the same thing, less successfully in my opinion because WF's produce really is of farm-stand quality, and at prices that frequently beat the mainstream chains and Sprout's as well. My nearest and favorite Ralphs (a Kroger affiliate) has had so-so heirloom tomatoes all summer at $4.99/lb, while Whole Foods has offered a much better range of varieties, and much better tomatoes, at $3.99; they dropped to $2.99 for this weekend because the season's over, dammit. Very good NZ and Chilean Fuji apples have been consistently at $1.99, again less than either Ralphs or Vons and reliably better. And for bulk rice, steel-cut oats, dried legumes or the like, no boxed or bagged grocery-store stuff will ever be as cheap as the WF bulk selection. So let'em pull the straw-hatted hayseed thing all they want; you don't need to see through it as much as simply past it.

                        1 Reply
                        1. re: Will Owen

                          <"...you don't need to see through it as much as simply past it.">

                          Well said, Will... and not just for Whole Foods, but also for a whole life.

                          1. Yawn. Even the sabziwale on my street know how to arrange vegetables attractively and spray water to keep things looking "fresh". Clearly they are all horrible horrible people and no-one should buy anything ever.