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Sep 16, 2011 10:20 PM

Why are there 10 different varieties of Kellogg's® Mini-Wheat cereal?

Yes, why?

Why do we need all of these varieties?

Kellogg's® Frosted Mini-Wheats® Big Bite cereal
Kellogg's® Frosted Mini-Wheats® Bite Size cereal
Kellogg's® Frosted Mini-Wheats® Blueberry Muffin
Kellogg's® Frosted Mini-Wheats® Cinnamon Streusel Bite Size cereal
Kellogg's® Frosted Mini-Wheats® Little Bites Chocolate cereal
Kellogg's® Frosted Mini-Wheats® Little Bites Original cereal
Kellogg's® Frosted Mini-Wheats® Maple & Brown Sugar cereal
Kellogg's® Frosted Mini-Wheats® Strawberry Delight cereal
Kellogg's® Frosted Mini-Wheats® Touch of Fruit in the Middle Mixed Berry
Kellogg's® Mini-Wheats® Unfrosted Bite Size cereal

No deep thoughts here.

Just something that intrigues me. In a weird sort of unsettling way.

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  1. More than likely it is because they haven't come up with an 11th variety. Yet.

    1. Because it's cheaper and easier to do a "brand extension" of an already established and presold concept than to come up with a new product and establish it in the marketplace in order to build market share for the company.

      4 Replies
      1. re: acgold7

        Agree. I call it "a flavor for every taste" syndrome; doesn't hold a candle to the 40 varieties of Pop Tarts, though. That's unsettling.

        1. re: bushwickgirl

          And only one of those varieties of Pop Tarts is made without frosting.

          1. re: bushwickgirl

            And the only edible variety of Pop Tart is brown sugar-cinnamon, which must be served heavily toasted with tea at 3 in the afternoon.

            1. re: Isolda

              I beg to differ.

              I can eat just about any flavor of Pop Tarts, and most of the time I am more than happy to eat them "straight up" -- as in, straight from the cellophane packaging.

              But the best way to eat Pop Tarts? As the "bread" for ice cream sandwich.

        2. A huge number of products in a single, popular line must be an attempt at securing plenty of shelf space. This goes for both the Mini Wheats and the Poptarts.

          5 Replies
          1. re: Tripeler

            Shelf space, shelf space, shelf space. You might as well ask why we have Diet Coke, Diet Coke with Lime, Diet Cherry Coke, Coke Zero, Diet Coke with Splenda....

            1. re: ferret

              It's interesting to me that shelf space is the driving force here; I agree with the marketing concept of brand extension for multiple flavor variations of product, but in NYC, shelf space is at a premium, in all but very few mega markets, and I rarely see any kind of variety beyond 4-5 options. Only the big dogs get to play.

              On a similar note, I noticed an ad for Hamburger Helper this past week, which now apparently has over 40 varieties; this just blows my mind. I suppose, with all these options, one could exist on a diet of Mini-Wheats, Pop-Tarts, Hamburger Helper, Coca-Cola products and premium ice cream flavors and never get bored...

              1. re: bushwickgirl

                Shelf space for sure, but they wouldn't be allotted the shelf space if the product didn't sell. Margins at supers are pretty slim in general, so turnover is very important.

                1. re: bushwickgirl

                  "and never get bored..."

                  Well, that would be a matter of whether one likes those products to begin with. ;)

            2. "Variety is the Spice of Life"'s that simple. If no one bought all those varieties, they wouldn't be worth the money to produce, ship, market and sell.

              1. "Why are there 10 different varieties of Kellogg's® Mini-Wheat cereal?"

                because I love 'em :)))))