Why are there 10 different varieties of Kellogg's® Mini-Wheat cereal?
- ipsedixit Sep 16, 2011 10:20 PM
Why do we need all of these varieties?
Kellogg's® Frosted Mini-Wheats® Big Bite cereal
Kellogg's® Frosted Mini-Wheats® Bite Size cereal
Kellogg's® Frosted Mini-Wheats® Blueberry Muffin
Kellogg's® Frosted Mini-Wheats® Cinnamon Streusel Bite Size cereal
Kellogg's® Frosted Mini-Wheats® Little Bites Chocolate cereal
Kellogg's® Frosted Mini-Wheats® Little Bites Original cereal
Kellogg's® Frosted Mini-Wheats® Maple & Brown Sugar cereal
Kellogg's® Frosted Mini-Wheats® Strawberry Delight cereal
Kellogg's® Frosted Mini-Wheats® Touch of Fruit in the Middle Mixed Berry
Kellogg's® Mini-Wheats® Unfrosted Bite Size cereal
No deep thoughts here.
Just something that intrigues me. In a weird sort of unsettling way.
It's interesting to me that shelf space is the driving force here; I agree with the marketing concept of brand extension for multiple flavor variations of product, but in NYC, shelf space is at a premium, in all but very few mega markets, and I rarely see any kind of variety beyond 4-5 options. Only the big dogs get to play.
On a similar note, I noticed an ad for Hamburger Helper this past week, which now apparently has over 40 varieties; this just blows my mind. I suppose, with all these options, one could exist on a diet of Mini-Wheats, Pop-Tarts, Hamburger Helper, Coca-Cola products and premium ice cream flavors and never get bored...
"Variety is the Spice of Life"....it's that simple. If no one bought all those varieties, they wouldn't be worth the money to produce, ship, market and sell.
"Why are there 10 different varieties of Kellogg's® Mini-Wheat cereal?"
because I love 'em :)))))