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Sep 16, 2011 11:05 AM

Fage yogurt price drop: Any reason?

I noticed that in the LA area, Fage greek yogurt prices have fallen recently. These are not the sale prices, but just the regular prices. Trade Joe's used sell the 7oz cups for $1.89 a few months ago, now they are $1.50.Costco used to sell a kilo of the non-fat kid for about $6.50, now it is $5.19. Even at Sprouts, it is cheaper than it is used to be a few months ago. This week Ralphs has it on sale for $1 for 70z. I did not notice a drop in the price of milk and neither did a drop in the quality of the yogurt.

Just wondering if anyone has any ideas about the price drop.


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    1. re: DrBruin

      Good answer! I've noticed this too, everyone is getting in on the game.

      1. re: DrBruin

        Of course. We have over 50 kinds of yogurt on my local HEB

      2. Also, by the time the Mega-Mighty-Kroger-Piggly-Wiggly-Publix-Food-World-Safeway grocery chain puts out its own store brand version of something, it has already begun to lose its coolness factor.

        1. At Costco the price drop on Fage happened with Costco's own Kirkland brand began selling a Fage clone two pack.

          1 Reply
          1. re: HillJ

            *memo to self, must get to Costco*

          2. Chiefly it must be competition. I believe Chobani has surpassed them as the number 1 in that segment in the USA plus there are now many other "me-too" brands ranging from discount to high-end. In addition, I believe that Fage has doubled their capacity at their Johnstown, NY plant streamlining production and reducing transport costs to the Northeast.

            3 Replies
            1. re: gtuo

              If Chobani has surpassed Fage, then they surely made the rigth decision in decreasing prices (not that I've noticed). Because Chobani is a pale substitute IMO, but certainly cheaper.

              1. re: danna

                I was surprised when I read that. Like you I think that Fage is the better of the two. But I'll buy both based on the sales, alternating between Fage and Chobani vanilla (which tastes great w/granola and fried apples. Almost like apple pie a la mode).

                As long as the competition lowers the prices I'm happy.

                1. re: danna

                  I was not at all pleased w/Chobani

              2. I hadn't bought it in several months and was surprised when it was $4.99 at Costco today. BTW, I've never seen the Kirkland version, and I looked for it today. That means the liter is now not much more than the half liter was at TJ's not that long ago.