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Sep 13, 2011 07:00 AM

President's Choice Black Label

Article in today's Star about the launch of Loblaws new high end 'gourmet' product line.

Some products do have preservatives, sigh, but there certainly are some interesting items on offer.

The full list is below (found it via Google, before someone at PC complains they got scooped



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  1. They should have called them Memories of Pusateri's.

    9 Replies
    1. re: DUH CAR

      More like Memories of Trader Joe's -- the "Insiders Report" is a blatant ripoff of the "Fearless Flyer"....

      1. re: TexSquared

        The Insider's Report was started 28 years ago and at the time the president, Dave Nichol, attributed and acknowledged Trader Joe as the inspiration. I think they have paid their dues.

        1. re: jayt90

          They could have been a little more creative with the name---isn't "Black Label" already taken?

          1. re: Brain of J

            That they "think" they actually "thought" this one up is disturbing but consistent with Westonette's reign of error.

            1. re: Kagemusha

              LIke or dislike PC - the name Black Label is a sure-fire marketing phrase that is no longer exclusive to any one item in North America. It is like saying the Platinum line or something to that effect. One immediately knows it is the deluxe version and that is precisely the easiest (least expensive) route to take. Through Labbatt, Johnnie Walker, Ralph Lauren, AMEX, etc, people know Black and Black Label as being most premium.

              Personally I think it is a great idea as it follows every other industry. When your premium line becomes ubiquitous, one shouldn't "fix" what isnt broken. Instead one has the opportunity to grow a new line with an even higher cache.

        2. re: TexSquared

          Not exactly....

          Dave Nichol actually bought the Insider's Report from Trader Joe's, who then changed the name of their publication. The President's Choice line was "inspired by" the St Michael brand of Marks & Spencer.

        3. re: DUH CAR

          Well, I got a little promo packet in the mail today - post/recipe cards - featured 8 yr old cheddar,bacon marmalade, hickory smoke olive oil and umami paste....anyone see how expensive this stuff is?

          1. re: kbdid

            Not very. Prices range from $2.99 to $25.99. Off the top of my head I recall seeing the bacon marmalade at $4.99. It wasn't to my taste. The spiced chocolate sauce was okay for something you might use once in a while for a special dish.(5.99)

            1. re: kbdid

              There is another promo going on that's more accessible. If you pick up the magazine from LCBO it includes a coupon which gives you a free Cherry Shiraz Wine jelly with the purchase of 8 year old cheddar.

          2. All they need now are customers in their tomb-like stores and echoing Superstores. Not sure this merch will lure them back.

            1. Instead of spending big bucks expanding their product line, they should concentrate on lowering their ridiculously high prices.

              5 Replies
              1. re: Jed Clampet

                And stocking the shelves. So sick of going there to find only half of what I need.

                1. re: phisherking

                  Look at the positive side, you only spent 1/2 what you expected to spend.

                  1. re: Jed Clampet

                    Hear, hear. I don't go to Loblaws anymore because the prices are just so ridiculously high. I'm also getting increasingly frustrated at my local Loblaws-affiliated grocery stores (Loblaws and Your Independent Grocer) because EVERYTHING is perpetually on sale, but those sales are often visually distracting noise where the sale consists of 8c off of a $3 product or something ridiculous like that.

                    While in Ottawa, we don't seem to have the same shelf-stocking problem that plagued Toronto stores (I lost my joy of cooking in Toronto because without fail, whenever I planned on making a dish, my local Loblaws or No Frills would be out of stock of one key ingredient, which was usually something very common, too), the prices are even higher here than they were in Toronto. At least I can always get what I want when I want, though.

                  2. I admit I like pc products...

                    The link you provided just gives me a list of regular pc products though.

                      1. re: justsayn

                        I can see it now thanks!

                        The PC BLACK LABEL SHICHIMI TOGARASHI 7-SPICE BLEND makes me smile

                        1. re: justsayn

                          Clicking on any of the links brings up "this product has been discontinued

                          1. re: Helen

                            It appears the black label line was released on the site prematurely and google was quick enough to catch it and save it to memory before PC deleted the info. So I think we can safely call this a sneak peek; which the OP originally brought to our attention!