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McDonald's Lobster Rolls - what gives? [Moved from Quebec board]

I did a quick stop at a local McDonald's this morning and noticed that they have signs up advertising a new lobster roll that they're introducing. They come in two sizes and prices $6+ and $8+. The whole reason for this post is that on the sign they state in bold print that they are made from 100% Maritime lobster. Since when did lobsters become so plentiful that they were being harvested by Mickey D's? I would have figured that for sure they would be making them out of that ubiquitous lobster or crab flavored pollock imitation stuff that is popping up everywhere because it's cheap.

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  1. "Since when did lobsters become so plentiful that they were being harvested by Mickey D's?"

    McDonald's has been selling lobster rolls for years and they've always been made with real lobster. It's not some new thing. I guess this year's lobster fishery was abundant enough for the rolls to make it to Qu├ębec again. Anyway, if it were made with something else, they couldn't call it a lobster roll.

    1. They ran a McLobster Roll a couple of years ago if I recall, but only one size. If memory continues to serve, we're not exactly talking about a whole lot of lobster in the roll.

      1. Careful. "Made with 100% lobster" doesn't mean that the filling contains only lobster. It's a clever marketing trick for which McDonald's is well known. Usually the text will be something along the lines of "Made with 100% real lobster!" Which is ambiguous, and couldn't possibly be true if read the way that most people interpret it (a lobster roll has some mayo, and a roll, and neither of these is made with lobster). Rather, the statement implies that the lobster is 100% real, and makes no statement about any of the other components -- or fillers -- that are part of the sandwich. Nor that they don't exist.

        3 Replies
        1. re: davis_sq_pro

          What? The bread isn't made from lobsters? How infuriating!

          1. re: SnackHappy

            No, but if you feed a bunch of lobsters bread, you can argue that your lobster is made out of bread, and create a sandwich that is 100% Real Bread!

          2. re: davis_sq_pro

            Made with 100% real lobster could mean that it has a small amount of lobster that is 100% real plus a lot of filler. Kinda similar to places where you can get nuggets made with real chicken but in addition to the chicken there's tons of other fillers.

          3. They're definitely not a new thing. I remember eating them as a kid, and I'm 30 years old now. I actually... remember them as being pretty good (*blush*), then again, I haven't had one since I was a kid and I'd like to think that my palette has evolved.

            I'd be interested in trying it out again... if not just for nostalgia's sake. Which McDonald's did you see it at? Are they available at all branches?

            1 Reply
            1. re: hungrylikedawolf

              I don't eat at McDonald's, mostly because for what you get they're actually rather expensive, except this month now that they have coupons offering their breakfast junk for a couple of bucks. This explains my not knowing that their lobster roll was a regular thing. I saw the lobster roll advertised in their St. Johns blvd outlet in DDO. I would imagine that they have it available all over the island.

            2. They've been around about 10 years on a seasonal basis in New England. Actually, they are quite good - not significantly adulterated like their other products.

              1. You can get frozen pure lobster meat for $17 a lb (probably McDonalds would get an even better deal). So about $1 an oz. How many ounces is in one of these? I'm guessing 2 or 3. Wonder if they sell them around here, I'd check it out just to see. But I"m a sucker for lobster rolls.

                1. Was looking forward to try the Lobster roll, and see if it was any good, but they didn't have it at the Brossard location. Anybody passed by any Downtown locations?

                      1. re: SnackHappy

                        You should understand that down south here in the States, maritime is simply an adjective meaning "of or pertaining to the ocean." So all lobster, including those from Mexico, are Maritime Lobster.

                        So I think what you mean is Lobster caught offshore from the Maritime provinces of Canada, eh?


                        "The Maritime provinces, also called the Maritimes or the Canadian Maritimes, is a region of Eastern Canada consisting of the three original provinces, New Brunswick, Nova Scotia, and Prince Edward Island"

                        1. re: acgold7

                          I'm well aware that my response was facetious, but mucho gordo could have just flexed his googling muscle. You give smartass, you get smartass... Eh.

                          1. re: SnackHappy

                            Davis is right. In fact, 5% of what looks like lobster could be "100% real lobster" and 95% could be fake lobster made from fish.

                            1. re: allyoucanet

                              Actually in the US it has to be over 50%. There are some 51% products out there, but they call themselves Lobster Sensation or somesuch, not labelled as "lobster meat" and cost is exactly half the price too. And there are places that mix the real with the 51% to bring the cost down by 25%, but not so sure McDonalds is doing that. With the price they are charging, they can still make plenty of profit on the real deal.

                            2. re: SnackHappy

                              My post was more a statement of incredulity rather than a smartass question. Please check intent before giving smartass answers.

                              1. re: mucho gordo

                                I didn't notice incredulity or smartass. I thought you simply didn't understand what "Maritime" meant in the context. Being a geography dork from way, way back, and noticing that the thread started on the Quebec board, I knew it meant lobster from the Maritime provinces, and figured you -- an intelligent poster -- like most people didn't spent much of your childhood years perusing atlases like I did. 8<D

                                I'm sure that in Canada, "Maritime lobster" is as attractive a tag line as "Maine lobster" in the US.

                                1. re: Bob W

                                  Being from New England and familiar with lobsters as well as the word 'maritime' (provinces), I had never heard that name given. Maine lobsters; yes, but not Maritime. I led a sheltered life, Bob.
                                  another Bob W

                                  1. re: Bob W

                                    The frozen lobster meat I have says "Wild caught, Product of Canada" which is good to know. To me, Maine and Nova Scotia etc are almost touching each other.... but hope I'm not starting trouble here! The good thing is the package also says "Homarus Americanus" so there's not too much doubt about what you're getting. It's nice when everything is out in the open, Canada or Maine are both fine with me.

                                    1. re: coll

                                      Have you guys seen the lengthy thread on the Food Media board about the Kitchen Nightmares show that involved a Maine vs Canada lobster dispute? Pretty amusing.