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McDonald's Lobster Rolls - what gives? [Moved from Quebec board]

Haggisboy Sep 9, 2011 10:04 AM

I did a quick stop at a local McDonald's this morning and noticed that they have signs up advertising a new lobster roll that they're introducing. They come in two sizes and prices $6+ and $8+. The whole reason for this post is that on the sign they state in bold print that they are made from 100% Maritime lobster. Since when did lobsters become so plentiful that they were being harvested by Mickey D's? I would have figured that for sure they would be making them out of that ubiquitous lobster or crab flavored pollock imitation stuff that is popping up everywhere because it's cheap.

  1. mucho gordo Sep 12, 2011 05:29 PM

    WTH is "Maritime" lobster???

    10 Replies
    1. re: mucho gordo
      SnackHappy Sep 12, 2011 06:46 PM

      Lobster from the Maritimes, duh!!!

      1. re: SnackHappy
        acgold7 Sep 12, 2011 09:26 PM

        You should understand that down south here in the States, maritime is simply an adjective meaning "of or pertaining to the ocean." So all lobster, including those from Mexico, are Maritime Lobster.

        So I think what you mean is Lobster caught offshore from the Maritime provinces of Canada, eh?


        "The Maritime provinces, also called the Maritimes or the Canadian Maritimes, is a region of Eastern Canada consisting of the three original provinces, New Brunswick, Nova Scotia, and Prince Edward Island"

        1. re: acgold7
          SnackHappy Sep 13, 2011 05:27 AM

          I'm well aware that my response was facetious, but mucho gordo could have just flexed his googling muscle. You give smartass, you get smartass... Eh.

          1. re: SnackHappy
            allyoucanet Sep 13, 2011 08:22 AM

            Davis is right. In fact, 5% of what looks like lobster could be "100% real lobster" and 95% could be fake lobster made from fish.

            1. re: allyoucanet
              coll Sep 13, 2011 09:43 AM

              Actually in the US it has to be over 50%. There are some 51% products out there, but they call themselves Lobster Sensation or somesuch, not labelled as "lobster meat" and cost is exactly half the price too. And there are places that mix the real with the 51% to bring the cost down by 25%, but not so sure McDonalds is doing that. With the price they are charging, they can still make plenty of profit on the real deal.

            2. re: SnackHappy
              mucho gordo Sep 13, 2011 10:29 AM

              My post was more a statement of incredulity rather than a smartass question. Please check intent before giving smartass answers.

              1. re: mucho gordo
                Bob W Sep 14, 2011 09:28 AM

                I didn't notice incredulity or smartass. I thought you simply didn't understand what "Maritime" meant in the context. Being a geography dork from way, way back, and noticing that the thread started on the Quebec board, I knew it meant lobster from the Maritime provinces, and figured you -- an intelligent poster -- like most people didn't spent much of your childhood years perusing atlases like I did. 8<D

                I'm sure that in Canada, "Maritime lobster" is as attractive a tag line as "Maine lobster" in the US.

                1. re: Bob W
                  mucho gordo Sep 14, 2011 10:24 AM

                  Being from New England and familiar with lobsters as well as the word 'maritime' (provinces), I had never heard that name given. Maine lobsters; yes, but not Maritime. I led a sheltered life, Bob.
                  another Bob W

                  1. re: Bob W
                    coll Sep 14, 2011 02:30 PM

                    The frozen lobster meat I have says "Wild caught, Product of Canada" which is good to know. To me, Maine and Nova Scotia etc are almost touching each other.... but hope I'm not starting trouble here! The good thing is the package also says "Homarus Americanus" so there's not too much doubt about what you're getting. It's nice when everything is out in the open, Canada or Maine are both fine with me.

                    1. re: coll
                      Bob W Sep 14, 2011 02:49 PM

                      Have you guys seen the lengthy thread on the Food Media board about the Kitchen Nightmares show that involved a Maine vs Canada lobster dispute? Pretty amusing.


        2. j
          Jaetee Sep 12, 2011 11:49 AM

          Was looking forward to try the Lobster roll, and see if it was any good, but they didn't have it at the Brossard location. Anybody passed by any Downtown locations?

          1. coll Sep 11, 2011 04:38 AM

            You can get frozen pure lobster meat for $17 a lb (probably McDonalds would get an even better deal). So about $1 an oz. How many ounces is in one of these? I'm guessing 2 or 3. Wonder if they sell them around here, I'd check it out just to see. But I"m a sucker for lobster rolls.

            1. c
              Clams047 Sep 11, 2011 04:30 AM

              They've been around about 10 years on a seasonal basis in New England. Actually, they are quite good - not significantly adulterated like their other products.

              1. hungrylikedawolf Sep 9, 2011 02:05 PM

                They're definitely not a new thing. I remember eating them as a kid, and I'm 30 years old now. I actually... remember them as being pretty good (*blush*), then again, I haven't had one since I was a kid and I'd like to think that my palette has evolved.

                I'd be interested in trying it out again... if not just for nostalgia's sake. Which McDonald's did you see it at? Are they available at all branches?

                1 Reply
                1. re: hungrylikedawolf
                  Haggisboy Sep 9, 2011 05:04 PM

                  I don't eat at McDonald's, mostly because for what you get they're actually rather expensive, except this month now that they have coupons offering their breakfast junk for a couple of bucks. This explains my not knowing that their lobster roll was a regular thing. I saw the lobster roll advertised in their St. Johns blvd outlet in DDO. I would imagine that they have it available all over the island.

                2. davis_sq_pro Sep 9, 2011 10:24 AM

                  Careful. "Made with 100% lobster" doesn't mean that the filling contains only lobster. It's a clever marketing trick for which McDonald's is well known. Usually the text will be something along the lines of "Made with 100% real lobster!" Which is ambiguous, and couldn't possibly be true if read the way that most people interpret it (a lobster roll has some mayo, and a roll, and neither of these is made with lobster). Rather, the statement implies that the lobster is 100% real, and makes no statement about any of the other components -- or fillers -- that are part of the sandwich. Nor that they don't exist.

                  3 Replies
                  1. re: davis_sq_pro
                    SnackHappy Sep 9, 2011 10:27 AM

                    What? The bread isn't made from lobsters? How infuriating!

                    1. re: SnackHappy
                      davis_sq_pro Sep 9, 2011 10:29 AM

                      No, but if you feed a bunch of lobsters bread, you can argue that your lobster is made out of bread, and create a sandwich that is 100% Real Bread!

                    2. re: davis_sq_pro
                      hala Sep 9, 2011 02:08 PM

                      Made with 100% real lobster could mean that it has a small amount of lobster that is 100% real plus a lot of filler. Kinda similar to places where you can get nuggets made with real chicken but in addition to the chicken there's tons of other fillers.

                    3. w
                      wattacetti Sep 9, 2011 10:14 AM

                      They ran a McLobster Roll a couple of years ago if I recall, but only one size. If memory continues to serve, we're not exactly talking about a whole lot of lobster in the roll.

                      1. SnackHappy Sep 9, 2011 10:13 AM

                        "Since when did lobsters become so plentiful that they were being harvested by Mickey D's?"

                        McDonald's has been selling lobster rolls for years and they've always been made with real lobster. It's not some new thing. I guess this year's lobster fishery was abundant enough for the rolls to make it to Québec again. Anyway, if it were made with something else, they couldn't call it a lobster roll.

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