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McDonald's Lobster Rolls - what gives? [Moved from Quebec board]

I did a quick stop at a local McDonald's this morning and noticed that they have signs up advertising a new lobster roll that they're introducing. They come in two sizes and prices $6+ and $8+. The whole reason for this post is that on the sign they state in bold print that they are made from 100% Maritime lobster. Since when did lobsters become so plentiful that they were being harvested by Mickey D's? I would have figured that for sure they would be making them out of that ubiquitous lobster or crab flavored pollock imitation stuff that is popping up everywhere because it's cheap.

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  1. "Since when did lobsters become so plentiful that they were being harvested by Mickey D's?"

    McDonald's has been selling lobster rolls for years and they've always been made with real lobster. It's not some new thing. I guess this year's lobster fishery was abundant enough for the rolls to make it to Qu├ębec again. Anyway, if it were made with something else, they couldn't call it a lobster roll.

    1. They ran a McLobster Roll a couple of years ago if I recall, but only one size. If memory continues to serve, we're not exactly talking about a whole lot of lobster in the roll.

      1. Careful. "Made with 100% lobster" doesn't mean that the filling contains only lobster. It's a clever marketing trick for which McDonald's is well known. Usually the text will be something along the lines of "Made with 100% real lobster!" Which is ambiguous, and couldn't possibly be true if read the way that most people interpret it (a lobster roll has some mayo, and a roll, and neither of these is made with lobster). Rather, the statement implies that the lobster is 100% real, and makes no statement about any of the other components -- or fillers -- that are part of the sandwich. Nor that they don't exist.

        3 Replies
        1. re: davis_sq_pro

          What? The bread isn't made from lobsters? How infuriating!

          1. re: SnackHappy

            No, but if you feed a bunch of lobsters bread, you can argue that your lobster is made out of bread, and create a sandwich that is 100% Real Bread!

          2. re: davis_sq_pro

            Made with 100% real lobster could mean that it has a small amount of lobster that is 100% real plus a lot of filler. Kinda similar to places where you can get nuggets made with real chicken but in addition to the chicken there's tons of other fillers.

          3. They're definitely not a new thing. I remember eating them as a kid, and I'm 30 years old now. I actually... remember them as being pretty good (*blush*), then again, I haven't had one since I was a kid and I'd like to think that my palette has evolved.

            I'd be interested in trying it out again... if not just for nostalgia's sake. Which McDonald's did you see it at? Are they available at all branches?

            1 Reply
            1. re: hungrylikedawolf

              I don't eat at McDonald's, mostly because for what you get they're actually rather expensive, except this month now that they have coupons offering their breakfast junk for a couple of bucks. This explains my not knowing that their lobster roll was a regular thing. I saw the lobster roll advertised in their St. Johns blvd outlet in DDO. I would imagine that they have it available all over the island.

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