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Kool Aid vs Freshie

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When I was a child in Manitoba, we always had a small packet of dry powder that we mixed with water and sugar, and it was called Freshie. I didn't know what Kool Aid was until we moved to Alberta in my teens. I still tend to call it Freshie, and people give me strange looks. Ha ha
What was it called where you grew up?

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  1. Kool Aid, aka bug juice, which was summer camp code for Kool Aid, circa early 60's, New England and MId-Atlantic states. My mom also made popsicles out of it. Cherry or grape were my favorites, and we would sometimes sneak a packet and eat it straight from our palms, no sugar; the flavor being quite a bit worse than the sour gummies candy kids have today, to say nothing of the tell-tale color it left on our tongues.

    We graduated to reconstituted frozen lemonade or pink lemonade in the late 60's, as our taste buds matured. During my college years I attended a few parties where spiked Kool Aid was the beverage du jour. Who can forget the smiling Kool Aid pitcher in their iconic 60's ad. Kool Aid was further memorialized by Tom Wolfe in his 1968 book, "The Electric Kool Aid Acid Test". Kool Aid was cheap, had less sugar than soda, which we rarely drank, and contained Vitamin C.

    I haven't had Kool Aid in about 40 years. Their product line has expanded a bit, but the smiling pitcher is still the mascot.

    1 Reply
    1. re: bushwickgirl

      My dad always calls Kool-Aid bug juice, as well, and he is a product of California in the 1920's. So I guess that name was fairly widespread. We totally grew up with the drink made from the powdered packets. We rarely drank soda, except for our annual visit to the A&W drive-in on our vacation.

    2. I haven't heard of Freshie, but here in the states, Kool-Aid's closest competition appears to be something similar called Flav-r-Aid.

      1 Reply
      1. re: mamachef

        mrbushy says Flav-r-Aid was a sort of brand x Kool Aid substitute, haha. I remember it but don't remember ever having it; I can't imagine it was any better or worse.

      2. I'm on SW Ontario, and freshie was around (at camp etc) when I was a kid, but everyone *knew* Kool-Aid was cooler. My mom actually used to buy Quench over anything else.

        1. Wow, I'd forgotten all about Freshie. I grew up in Toronto and yes, my mom bought Freshie when I was a kid. I loved it, but haven't seen it for years.

          I see just Kool-Aid everywhere now...my daughter constantly pesters me to buy Kool-Aid Jammers, which I adamantly refuse to do. What's the point if it's pre-made? The fun is in making it yourself, or just eating the powder (as bushwickgirl said).

          5 Replies
          1. re: AverageJo

            Ah yes. The magic powder packets, dry. When I used to team swim in High School that was our coach's secret weapon, 5 minutes before the meet DOWN went dry Koolaid or a biiiig Pixy stick. The Koolaid was better though. And w/ permission! Didn't have to sneak a box from the pantry!

            1. re: AverageJo

              Yep...we used to buy the little packets of sugary powder that cane with a thick candy-stick(forget what it is called), and when the poder was gone, we would mix Freshie with sugar and use that as the powder with the candy stick....ahhh to be young again!

              1. re: Godslamb

                They were called Lick-em Sticks, I believe.

                Next you're going to ask about Lolas...those pyramid-shaped freezie things dear to my Toronto childhood.

                1. re: AverageJo

                  We had Lick-em-stix too, but then there was another called Lick-mm-Aid, same kinda deal.

                  1. re: mamachef

                    No doubt they were better than Lick-em-stix. American candy always carried the catchet of being superior to Canadian stuff...the kid equivalent of exotica.

            2. Another one for Kool-Aid. Though TANG is also a fond childhood memory...

              1 Reply
              1. re: inaplasticcup

                oh forgot about Tang. It as a little more expensive, so Mom didn't buy it too often. More of a treat for us kids.

              2. I remember Kool Aid, Freshie, Tang and Quench. Also Country Time and Nestea for powders.

                Freshie is long gone here in Ontario, I loved it, most 35+ people should remember it.