HOME > Chowhound > Food Media & News >
What have you made lately?
TELL US

The King is dead. Eighteen year old boys no longer rule

rworange Aug 20, 2011 11:53 AM

Thank heavens Burger king finally dumped that creepy king

http://newsfeed.time.com/2011/08/20/b...

""Burger King will be retiring their ad mascot, the King, in favor a new ad campaign that features their healthy food options ... The King isn't the only change in leadership at the franchise. 3G Capital took control in a 2010 buyout that cost $4 billion. Burger King has also hired a new ad agency, McGarryBowen, to replace King-makers Crispin Porter"

Something needed to change.

Local SF tv news has been saying the King was targeted to attract 18 year old boys ... really? It always amazes me that companies go after this market. Carl's Jr had a similar campaign where it seemed intent on insulting the actual customers of that fast food joint. It so put me off that I won't buy anything at Carl''s Jr to this day.

I wonder why companies feel compelled to cozy up to a specific market while putting blinders on in terms of how anyone else might feel.

I like the taste of Burger King, but their horrid campaign in Asia always makes me stop and consider if I want to buy something there. Half the time, I pass on Burger King because of it.

The one thing consistant about every single news story is that the word "crrepy'" is alwyas used to describe the old monarch. Goot thing someone else bought the company. Whoever was in charge in the past just didn't seem to have a clue.

  1. iL Divo Jan 8, 2012 07:04 AM

    never ever liked the king, but don't like BK either so.......

    1. pdxgastro Aug 22, 2011 03:29 PM

      Creepy ads are memorable. Or maybe not. LOL. Does anybody remember those Quiznos 'animals' made from upside down mouths? http://www.youtube.com/watch?v=aZrks-...

      Those ads really creeped out my friend but I didn't mind them. They too were phased out. Maybe too many non-18 yr olds complained.

      4 Replies
      1. re: pdxgastro
        linguafood Aug 22, 2011 04:23 PM

        Oh man, did I love those Quizno's ads. "We like dee suuuuuuuubs! De quizno's suuuuuuuubs!!"

        Freaky fun.

        1. re: pdxgastro
          rworange Aug 22, 2011 04:44 PM

          There's good creepy, bad, funny, controfersial ... and there is bad. I really don't believe there is no such thing as bad publicity.

          While it is fine to target a specific audiance,I never understand why in doing that some companies deliberately seem to alienate others.

          Other than being creeped out by the king, that never kept me from going to Burger King because I liked the taste. The king, however, never once made me want to go more than my occasional visit. So it ... and I mean 'it' rather than he ... didn't garner any more of my business.

          However, when i saw that Singapore ad, it eliminated, for the most part, most of my occasional visits. Every time I'd consider going, that ad would jump into my mind. Now some might think that is over sensative, but the struggle in my life time for women to be considered more than sexual objects ... nothing more than 'meat' for someone;s pleasure .. no more important that a burger ... yeah ... I didn't want to give a company any of the money I earned.

          The other thing about Burger King that always made me roll my eyes was what seemed to be an intent to kill off their customers... the mega-bacon cheese burgers ... the xtreme woppers ... etc. Yes, I understand the publicity-value in that ... but other than geting alot of attention ... did that many people really eat that junk?

          BTW, I think BK considers the California whopper somehow healtier. Putting the word 'California' in the name doesn't make it healthy or anyone a movie star. It is adding calories to the whopper with that guacamole. Worse ... it kind of sucks. When I got back to the US after a year in Guatemala, the 'California" called to me and it was one of the first things I b ought ... phffft. The basic whopper is better. I'm more of a jr whopper person anyway. I get the taste with fewer calories. I like the rodeo burger with onionrings and bbq sauce alot too.

          It isn't so much the sexuality of Carl's Jr. but making fun of people who aren't model-perfect in looks. If you are slopping down Carl'sJr. burgers the chance you you looking like a hot tv or movie star aren't that great.

          1. re: pdxgastro
            l
            LilDetroitMama Dec 13, 2011 06:57 PM

            Yeah... gotta admit. I never tired of those Quizno's ads.
            "We love the subs"..... hilarious. I still laugh out loud.
            And tried my first Quizno's after the weird singing rat campaign.

            1. re: LilDetroitMama
              pamf Dec 13, 2011 08:23 PM

              The weird singing rats (aka spongmonkeys) were around before their 15 minutes of Quizno's fame and they still are:

              http://www.rathergood.com/moon_song

          2. srsone Aug 22, 2011 10:58 AM

            are they getting rid of the subservient chicken too?

            1 Reply
            1. re: srsone
              phee Aug 22, 2011 11:08 AM

              Haha - I wondered the same thing! I would have never known of it if I didn't have such kinky friends.

              As far as the king goes, I say good riddance.

            2. j
              jujuthomas Aug 22, 2011 07:55 AM

              totally found the king creepy, thank goodness he's gone! Not that I eat at BK anyway, unless I'm on the turnpike and it's the ONLY option, I don't care for the flavor. altho I used to really like their chicken strips - they were really peppery.

              RWOrange, I am unaware of their "horrid campaign in Asia" can you please explain? thanks. :)

              4 Replies
              1. re: jujuthomas
                rworange Aug 22, 2011 09:32 AM

                The Burger King super seven incher blow job in Singapore ... true food porn, so don't click if easily offended, a woman and not a dirty old man or 18 year old boy.

                http://thegenderblenderblog.wordpress...

                It even turned me off to A1 Sauce for a while.

                This company was just creepy world-wide for a while. Glad someone else bought them and they have a new ad company.

                1. re: rworange
                  j
                  jujuthomas Aug 22, 2011 09:45 AM

                  Probably not work appropriate so I'll skip that link, thanks, lol. :)

                  1. re: rworange
                    linguafood Aug 22, 2011 10:40 AM

                    Oh, please.

                    1. re: rworange
                      l
                      LilDetroitMama Dec 13, 2011 06:54 PM

                      wow.
                      yeah... what are they thinking?
                      that's horrible.

                  2. linguafood Aug 21, 2011 09:08 AM

                    Always dug the king. Bummer.

                    4 Replies
                    1. re: linguafood
                      buttertart Aug 21, 2011 04:12 PM

                      Me too. BK should worry less about stuff like this and think more about actually making an edible fry. I will eat just about any except BK's.

                      1. re: buttertart
                        p
                        pine time Aug 22, 2011 12:57 PM

                        Yup, hate their fries, but always get the onion rings with a junior Whopper. We also boycott Carl's because of their overly sexualized ads. (But then, we're old geezers, not their demographic)

                        1. re: pine time
                          buttertart Aug 23, 2011 05:48 AM

                          I'm not fond of onion rings, unfortunately. BK is the only such place near my office (in a gastronomic wasteland) and so I go there very occasionally. Since fries are my favorite thing to get in a fast food joint, it's consistently disappointing.

                          1. re: pine time
                            r
                            rockycat Aug 23, 2011 07:16 AM

                            I am SO happy to find out that I'm not the only one who feels that Hardee's (same ownership and commercials as Carl's) clearly doesn't want my business. If they did, they wouldn't insult and demean me - and over half their potential customer base - every time they open their mouths to advertise.

                            I've been told by more than one person that my personal "boycott" is meaningless. Perhaps, but why should I willingly spend my money with a business who makes a regular point of insulting and denegrating people? Just sayin'...

                      Show Hidden Posts