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I just saw a review on Yelp that actually said that the company (it wasn't a restaurant) was offering $10-off coupons for anyone posting positive reviews. I was surprised that Yelp kept it up.
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It's a problem on CH, too. First time posters with wildly-positive but strangely vague resto reviews? Just askin'...
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re: drongo
On the rare occasions I have posted reviews on Amazon I have used my real name. I also use my real name on many of my message boards. Since CH and my neighborhood blog are local, I choose to use just part of my real name. Personally, I can't stand much online behavior, and I find that keeping your identity helps to maintain civil discourse and at least a stronger possibility of honesty.
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Good one--really, I mean it. Mr. Hancock's words speak volumes:
“We evolved over 60,000 years by talking to each other face to face,” said Jeffrey T. Hancock, a Cornell professor of communication and information science who worked on the project. “Now we’re communicating in these virtual ways. It feels like it is much harder to pick up clues about deception.”
That said, when you get to know people over time--at least as regards common likes and dislikes for local dining--you can build a network of trusted guides on the food scene. I'm happy to say the familiar voices I trust on my local board (yours is among my faves, btw!) have provided so many valuable tips over the past few years I've been on the playground. So thanks to you and the rest of the Steady Habits crew for many miles of EXCELLENT eatin'! You will always have special stars next to your name for leading me to steak tartare at Brasserie Pip.
Your invisible feline friend,
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