Psst... We're working on the next generation of Chowhound! View >
HOME > Chowhound > Not About Food >
Aug 3, 2011 03:53 PM

"Farm-Picked" Broccoli…

I just saw a Stouffer's Lean Cuisine commercial on TV where one of the selling points was that it was made with "farm-picked" broccoli. Is there another kind I don't know about?

Does Stouffer's really thing I'm that stupid?

  1. Click to Upload a photo (10 MB limit)
  1. They don't think you're stupid, just susceptible to marketing. And hey, you noticed, right? And reminded us that Stouffer's Lean Cuisine exists? It worked!

    1. Besides, where else would broccoli be picked?

      1. I don't like those marketing tools either
        farm fresh eggs
        Doorstep Fresh Milk (British Milk Marketing Board slogan)
        cafes that announce 'freshly cut sandwiches' - were they made last week and freshly cut today?

        4 Replies
        1. re: smartie

          LOL! I'm laughing at the "freshly cut sandwiches" - that seriously WORKS for those cafes?

          1. re: LindaWhit

            I saw a good one recently, a jar of honey with 'all natural' on the label. Where the heck do you think that honey came from anyway??

            1. re: cstr

              Oh now THERE is where I think I'd call the company and ask if they had any fake stuff.

              1. re: cstr

                My favorite was a bag of candy corn I saw a few years ago that proudly proclaimed "made with real honey." The one time it's appropriate for a candy to boast about being made with real corn (syrup) and they focus on the honey...

          2. Yeah I thought that was odd too. Just say no to test tube broccoli? Seems like they are trying awfully hard to make broccoli sexy.

            1. I noticed the same thing. I kind of wonder if the marketing person who wrote that copy felt kind of "dirty" after they did it! I mean they must have known it was just meaningless space-filling words!

              3 Replies
              1. re: DGresh

                No, they more probably had an internal competition in the agency to come up with the best meaningless filler.

                1. re: Karl S

                  unfortunately, I think you're right!

                2. re: DGresh

                  Reminds me of The Simpsons episode where Homer's watching TV and the commercial voiceover keeps purring about "rich creamery butter".