Avery Creek's Pizza and Ribs, Asheville, NC
It doesn't look like much from the outside, but I've been pleasantly surprised before when something "didn't look like much". But, what concerns me more is that I've heard ZERO chatter about this place (it's not too far from where I live). It's out in the middle of nowhere, which will be their biggest challenge. My gut is that it's not worth the drive from N. Asheville, but I'd be interested to hear what you think if you do go.
From their FB page (https://www.facebook.com/pages/Averys...), it appears to be a neighborhood hangout kind of place. Some live music, trivia, karaoke, sports on the TVs, etc.