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FAIRWAY UPPER EAST opens this Wed the 20th at 11am!!!

UES Mayor Jul 18, 2011 05:48 AM

Has a earlier opening ceremony of some sort earlier in the day . I believe will open everyday 7am after Wed. Yippeeeeee!!!!!!!!!!!

Fairway Market
240 E 86th St, New York, NY 10028

  1. ellenost Jul 18, 2011 06:18 AM

    Great news! Thanks for the update.

    3 Replies
    1. re: ellenost
      Gelaine Jul 18, 2011 03:27 PM

      I've never shopped at Fairway. Can I take my shopping cart? (Can't carry due to neck problems.)

      1. re: Gelaine
        gutsofsteel Jul 18, 2011 03:58 PM

        Of course.

        1. re: gutsofsteel
          anrf18 Jul 18, 2011 04:05 PM

          I would kill to get a Fairway in Chelsea. Love that store.....

    2. ellenost Jul 20, 2011 10:05 AM

      So, it's now 1:00; has anyone been there yet?

      5 Replies
      1. re: ellenost
        Lucia Jul 20, 2011 03:11 PM

        Yes. It's up and running and very crowded. I did a run through but didn't shop b/c it was a bit overwhelming with the crowds. It's the same quality stuff at lower prices than other stores in the neighborhood. I'm so happy to have it in the neighborhood!

        1. re: ellenost
          jinglejangle Jul 20, 2011 05:18 PM

          Did a quick run through. Very crowded and the check out situation needs to be organized better but overall prices seem reasonable and I think it will be a lot more manageable once the crowds die down. Wish they had escalators like the UWS TJs but seem to only have oversized elevators (one of 3 was already out of service) and stairs. The fruits and veges were just overwhelming for us deprived UESers! And love the 7AM-11PM hours.

          1. re: ellenost
            whitneybee Jul 20, 2011 05:38 PM

            I'm sitting here enjoying some of the shrimp I purchased at their wonderful fish counter about an hour ago. The store was definitely crowded, but manageable, at 7:30 p.m. tonight, and I was thrilled at the sight of their great produce section. Significantly better than some of the other options in the neighborhood. I didn't explore every inch of the store, but I was definitely impressed with what I saw.

            1. re: whitneybee
              hungryinmanhattan Jul 20, 2011 06:22 PM

              I can't wait to shop there! Is the check out area well run and quick-moving?

              1. re: hungryinmanhattan
                whitneybee Jul 21, 2011 11:57 AM

                When I went, there was no line at the fish counter, and a minimal line at the checkout area, which shocked my West Side Fairway-shopping boyfriend. I don't know if I just caught it at a good time (approx. 7:30 p.m.) but my roommate went a bit later on and she didn't say that the line was too crazy when she went either.

          2. ellenost Jul 20, 2011 06:22 PM

            Went at 8 tonight after an hour at Equinox (needed all my strength to carry my overflowing hand basket) and while it was crowded, no worse than TJs. Checkout was a breeze. No wait (unlike TJs). Prices on some things were incredibly low. Prepared foods, meat and fish counters look gorgeous. Much prefer the jumbo-sized elevators to the escalators. Let the price wars (hopefully) begin!

            4 Replies
            1. re: ellenost
              JungMann Jul 21, 2011 06:59 AM

              I went around 7. Even though it was crowded, it was moving much better than the UWS location I spent my 4 years on the UWS shopping at. Though I will likely get flak for saying this, I really had to take delight in the lack of the old Ambling Annies armed with injurious pushcarts to slow down traffic (or bruise unwitting shins). Everything else from the UWS, though, was still there, other than the floral department which I could not find.

              1. re: JungMann
                ellenost Jul 21, 2011 07:06 AM

                I didn't see a floral dept. either. Funny, I used a hand basket to move between the slow moving 20 year olds with the pushcarts. I think I may have whacked a few of them with the hand basket though ;-).

                1. re: ellenost
                  hungryinmanhattan Jul 21, 2011 07:37 AM

                  Maybe it is because they were concentrating of their texting so hard, they never looked up and didn't see you coming :)

              2. re: ellenost
                whitneybee Jul 21, 2011 11:58 AM

                I was so excited to see a good fish counter, which is something that I felt this area of the neighborhood was sorely lacking.

              3. r
                RCC Jul 21, 2011 07:07 AM

                Based on early reports, UES pretty much has the same stuff as UWS, sans Ambling Annies.

                Is there, or will there be, a Fairway Cafe, a la UES?

                2 Replies
                1. re: RCC
                  JungMann Jul 21, 2011 07:13 AM

                  There is to be a take-away restaurant opening adjacent later this summer.

                  1. re: JungMann
                    UES Mayor Jul 22, 2011 04:07 AM

                    We are so blessed to have them in nabe. Although store is crowded, checkout is a breeze with many cashiers on hand. Great selection of everything and my newest favorite discovery: Smoked Cerignola Olives!!!! on the olive bar.

                2. ellenost Jul 25, 2011 07:11 AM

                  Sunday (yesterday) afternoon between 3 - 4: place was mobbed! Navigating with large shopping cart is dangerous. In order to get through the aisles, I needed to pull the cart behind me. Maybe smaller carts would be better, but I guess Fairway wants larger carts so we can buy more. Much more crowded at checkout. Prices are still the best in the neighborhood (except for containers of cut up watermelon where Fairway is more expensive than Gristedes). Bought the prepared sushi (guy was making the sushi in front of me--same as Whole Foods); sashimi and California roll were fine.

                  1. thew Jul 25, 2011 11:10 AM

                    went today. waiting for delivery now. lets see how long ti takes. some quick impressions:
                    (no not jimmy cagney)

                    it's big and sprawling and crowded. the layout isn't exactly intuitive. most of the food was excellent quality - the deli foods were very good, though they guys were a little slow.

                    the fish did not look as good as found at citarella or even agata. There were some that looked good (i bought 2 small whole branzino) but some of the filets had a mealy sort of look to them (you know when the flesh looks a little mushy or busted up) i wish the IQF shrimp had shells.

                    the veg mostly looked good, although the selection wasn't very imaginative.

                    the butcher had good looking stuff

                    i was very disappointed with the fruit. it's the middle of summer, yet none of the stone fruit had any smell to it. none. that's not a good sign. if you can't give me a good smelling peach or plum in high summer, something's wrong

                    the staff was helpful, they told me they still have not ironed out the restocking schedule yet , as they have not figured out the buying habits of the neighborhood completely.

                    will i shop there all the time? i doubt it. but i will sometimes

                    1 Reply
                    1. re: thew
                      ellenost Jul 25, 2011 11:28 AM

                      I didn't know that Fairway delivers. That's great news (or so I hope depending on how long it takes). I lucked out yesterday by just missing the rain that hit (apparently only 86th Street). I would have loved to have had delivery of my three (very) heavy bags if it were raining.

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