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Nobu in Tokyo

r
Roysen Jul 17, 2011 03:00 AM

Any experiences with this restaurant? I have quickly looked at their website and what strikes me is that all the really great options from the New York, London and Las Vegas branches where I have been is not available in the Tokyo branch. In face the menu at the Tokyo branch seems very limited by comparison to the other branches. Is that so? Why?

  1. u
    Uncle Yabai Jul 17, 2011 05:31 AM

    Because the "options" in New York, London, and Las Vegas wouldn't last a fortnight in the Tokyo restaurant scene. Tokyo foodies have very limited patience for posers, self-promoters, and emperors with no clothes. I'm surprised there is even a Nobu in Tokyo and it has lasted this long. Probably a comforting name among all the ferner visitors.

    5 Replies
    1. re: Uncle Yabai
      r
      Roysen Jul 17, 2011 06:46 AM

      This is understandable. However I do have the impression that it is mostly tourists or foreigners on business visiting Nobu in Tokyo anyway, so why not give them what they are expecting which is what they have experienced at the branches in NY, LV and London?

      I did however also read a review on the internet somwhere that the menu actually is much closer to the mentioned branches than what is shown on the Nobu Tokyo internet site.

      1. re: Roysen
        Robb S Jul 17, 2011 01:18 PM

        Tokyo isn't Phuket, so I doubt that any restaurant can survive exclusively on foreign tourists (with the possible sole exception of Inakaya in Roppongi).

        The current Nobu Tokyo is actually their second try - the first incarnation was under different management and with a different menu, and it went out of business. They're being a little more careful this time around.

        1. re: Robb S
          r
          Roysen Jul 17, 2011 01:36 PM

          I see. It might be a review from the first try I have read then.

          1. re: Robb S
            u
            Uncle Yabai Jul 17, 2011 07:46 PM

            I think Nobu could. Its location in Toranomon down the street from the Okura and not too far from Roppongi, and seems to be a favorite of many "classic" expats I know. I don't see the appeal, either its full pompous version NY-style, or the more sedate Tokyo approach, which I consider expensive for what you get (which is good, but not worth a repeat).

            1. re: Uncle Yabai
              a
              Asomaniac Jul 20, 2011 12:36 AM

              Very little to add as I completely agree with Uncle Yabai. I enjoyed Nobu in London (if we ignore the vast reservoir of w*nkers frequenting it) because there really is not all that much competition there for that sort of food - had some great sashimi, and amazingly really enjoyed a number of the sake-based cocktails (not sure if it was the novelty as much as the flavour, but it was fun).

              But then I went to Nobu Tokyo - a client dinner where they rolled out a massive menu - and it was interesting how unspectacular the quality was in the Tokyo context, and what disappointing value for money it represented. I would have been pretty angry if I had had to pay that myself. It was OK food, but really nothing special considering the competition in this city.

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