We got sent a sample bottle and got to chat with Dan Aykroyd online about his product. He is very passionate about it and believes completely that passing it through Herkimer Diamonds (new-age purifiers that are essential quartz mined in New York state and a few other places) improves its flavor.
It's a well put together vodka with little off flavor. Although you could do just as well for $20 with other brands. So the other $25 or so goes to marketing, the awesome bottle, and Dan Aykroyd's pocket.