In-N-Out up, McDonald's down in fast food survey
- Samalicious Jun 30, 2011 12:28 PM
Doesn't really surprise me. While I haven't been to one in months as I have discovered Smashburger, I've been an In-N-Out fan for a little over 20 years, having lived in SoCal twice. They offer a level of quality that is on a different plane than the other burger chains at that price point. It will be interesting to see how far they expand given their business model of fresh delivery from their provisioning centers.
Going through the highlights of the report, my thoughts were, "You're kidding, right?" In other words, I think it's a survey that neither reflects spending habits nor unbiased taste buds.