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In-N-Out up, McDonald's down in fast food survey

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http://money.cnn.com/2011/06/30/news/...

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  1. Doesn't really surprise me. While I haven't been to one in months as I have discovered Smashburger, I've been an In-N-Out fan for a little over 20 years, having lived in SoCal twice. They offer a level of quality that is on a different plane than the other burger chains at that price point. It will be interesting to see how far they expand given their business model of fresh delivery from their provisioning centers.

    1. I don't get it. The only thing different about an In-n-Out burger from any other fast food burger is you can order it with grilled onions. Haven't anything good to say about the fries or the experience.

      4 Replies
      1. re: rainey

        Cognitive dissonance can be a very good thing - it's a potentially fertile growth environment. May not impact one's taste preferences, but can teach one alot about one's perceptions. I mean that with no disrespect intended. I feel the same way about pajamas...

        1. re: rainey

          One other BIG difference is that you can get your I&O burger cooked the way you like it. If you like rare then you can get it rare. Or medium rare. Try doing that at McDonald's or Carl's...

          1. re: rainey

            Yet another difference is that the whole menu (not going into any 'secret' offerings or possible combinationsof the six toppings) can be seven lines long:
            Single
            Single with cheese
            Double
            Double Double
            Fries (one size only)
            Soda choice
            Shake choice

            1. re: Cathy

              Don't forget "animal style" and the "Flying Dutchman". But I don't care; I still find them entirely forgettable.

          2. Going through the highlights of the report, my thoughts were, "You're kidding, right?" In other words, I think it's a survey that neither reflects spending habits nor unbiased taste buds.