HOME > Chowhound > Food Media & News >

Discussion

Lucky Peach magazine

http://www.i.imgur.com/6vJ99.jpg

The first edition of David Chang's "Lucky Peach" magazine is now available at presumably all Momofuku spots. I picked up a copy at the Midtown Milk Bar for $10. At first glance, it seems full of content. This first issue is dedicated to ramen, a subject close to our hearts.

Don't sleep!

ps. I have no doubt that this post will be moved to some off off location. I'm posting here because David Chang is ours. He's a New Yorker. His restaurants are in New York. "Food Media" doesn't interest me, but food media by David Chang does.

  1. Click to Upload a photo (10 MB limit)
Delete
  1. I subscribed a couple of months ago, still waiting on my issue to arrive :(

    3 Replies
        1. re: DiningDiva

          My copy arrived today. I looked through it and started reading. So far I am really enjoying it. I hope all their issues are this interestingh

      1. I read some coverage on the mag, I guess I really should get a copy!
        ___
        East Village Eats http://www.eveats.com

        1. I can't find it! I guess I'll have to stop in at Milk Bar next week, but I've been unable to find it at any of the newsstands—even the really good ones that have a bazillion versions of VOGUE.

          1. I stumbled across it at my local Target (in Texas,lol) of all places while picking up fashion mags to flip through over the long weekend.
            Love it!! It has a very fresh and edgy feel, a lot different than other food magazines.
            The $10 price tag is worth it, it's a hefty read.
            Hope you all have some luck in finding it soon. If not, then hit up some obscure Target, you just might get lucky!

            1. http://store.mcsweeneys.net/index.cfm...

              Suscribe for $28.00 (6 issues) here; 1st issue is already on back order but still avail.

              How many CH's will be irked by the use of the word "foodie" to describe readership of Lucky Peach? (smirk).

              1. I picked up a copy at the local independent bookstore (in IA). Enjoy reading it and it has a lot of recipes I'd like to try. There are several recipes that are also in the Momofuku cookbook - actually all but 2 of the recipes I've tried/want to try from the cookbook. Sorry Coasts - you have to share with at least 1 midwesterner.

                1. I JUST picked up my copy today at a local indie bookseller (Malaprop's in Asheville, NC). They told me last week that the legal release "on the shelf" date was July 5 (they had a pile in back, but couldn't sell them to me....oooh, the frustration!). Hopefully that means that subscribers will be receiving their copies TODAY! I've barely had a chance to leaf through it yet...waiting and waiting for the workday to end so I can pore over it. Already have my eye on Chang's ramen noodle recipe.....

                  1 Reply
                  1. re: dingey

                    I subscribe and my magazine arrived about a week ago.

                  2. Anybody seen it in Canada yet? Thx

                    3 Replies
                    1. re: josey124

                      Picked one up at Save-On-Foods.

                      1. re: josey124

                        In Toronto, there are copies at Type (Queen St W).

                        1. re: tinybites

                          The Cookbook Store has copies, in Toronto.

                      2. Loved it. The egg recipes kill me. I'm putting them on top of everything.

                        Happened across the magazine when stocking up for beach reading on vacation last week. Spent the week miserable to be away from my kitchen with all these ideas floating through my head. Finally pushed me over the top and I've purchased a pasta maker, as well as konbu, nori, and all kinds of other stuff I've never used before. Great, great fun.

                        Really digging all the Momofuku scenes in Treme on HBO as well. I'm close to considering a trip to NYC.

                        3 Replies
                        1. re: laststandchili

                          Glad to see that somebody else is falling under the same spells! i've never seriously considered a pasta maker before, but somehow all those images of the alkaline ramen noodles? GAAAAAAH I NEED ONE! NEED, NOT WANT! I looked at Goodwill yesterday, hoping that maybe pasta makers are showing up there at the same rate as bread machines, but no luck. I can't wait to try the saran-wrap poached egg thing!

                          I'm loving the whole thing so far. I'm just slowly working my way from front to back. The Tokyo travelogue killed me. LOVE the old fellow with the towel-wrap who benevolently rules his business from his tea table on the porch!

                          1. re: dingey

                            I'm trying the Parisienne Gnochi this weekend.

                            I've also consumed the Momofuku cookbook thats been laying around the house for over a year. Can't believe I didn't pay it that much attention when I first picked it up.

                            The chicken liver terrine for the Bahn mi is also on my short list of recipes to try asap.

                          2. re: laststandchili

                            I'm curious about the egg recipes. Can you tell us more about those?

                            ~TDQ

                          3. really like the mag so far, no ads so the high price per volume is made up for in terms of real content!

                            1. I can't find a copy and am dying to know which instant ramen won the showdown... anyone?

                              2 Replies
                              1. re: banquisha

                                McSweeney's said they got more copies of Issue #1 in, so you can order it from their website.

                                1. re: banquisha

                                  Myojo Chukazanmai Japanese Style Noodles.
                                  I happen to grow up and live around the area where she buys all her noodles. I haven't tried that brand, but my favorite has been the Thai MAMA brand.

                                2. OMG, got the first issue Friday, my brother ordered it for me. It's grand. The chicken soup is now simmering on the stove. I had planned to roast it then saw this Asian influenced recipe and had to try. Also can't wait to make the PS 46 ragu. But it's not just about recipes, it's the whole approach to a subject that absolutely blew my mind. I am subscribing. It's an experience. Any NOLA's out there check out 7th ward ramen.

                                  1. Because of this thread, I just ran out to Barnes and Nobel and am ready to dig in and gain a couple of pounds reading!

                                    1. page one won me over with 'a quick note' and 'a word about this issue'

                                      1 Reply
                                      1. re: Bellachefa

                                        It really is fantastic. Chicken soup was great. Busy this weekend, next will be PS 46 ragu. Brother actually got me the mag cause of Chang on Treme. How cool.

                                      2. My copy arrived in Australia a couple of weeks ago and I'm really impressed. Once you include the international shipping it is quite expensive, but the magazine has substantial content especially with no ads. Looking forward to issue 2!

                                        1. Ordered mine from Amazon! Anybody know what's going on with the Iphone/Ipad app?

                                          1. I bought my copy at the local supermarket. There are a lot of repeat recipes from the first Momufuku cookbook, but the mag is so awsome, I can't wait for the next few issues just to see where they go with it beyond Ramen. I've been working pretty hard on my slow poached eggs, and I think I've gotten pretty close to a decent 62.5 degree egg now. Now I need to play around with dishes that would go great with eggs like this. It is a pretty amazing texture if you've never tried it.

                                            2 Replies
                                            1. re: egbluesuede

                                              Okay, so I'm just a bit confused with these eggs. Do you slow poach them in the shell? Couldn't quite tell...
                                              If so, how do you get it out?

                                              1. re: wanderlustre

                                                yeah, you poach them in the shell, which allows you to be able to store them in the fridge for a day or two before you use them. You can quickly warm them back up in warm water if you do that. Just quickly crack the egg like you would otherwise, and the poached egg just slides right out without breaking.

                                            2. I heart Wylie for his multiple smackdowns of Bourdain in the conversation. Tony was pontificating about ingredient driven cuisine and he dryly responded, "it's called cooking" I never realized how funny he is!

                                              1. Hippest magazine I've ever seen. Love the discussion btwn chang, dufraine and bourdaine. Great stuff. I'm obsessed with noodles now!

                                                1. The conversation between Chang, DuFresne and Bourdain is the single disappointment in the issue. I thought it was kinda pointless and not even clever - such a disappointment. The rest of it, I'm loving.

                                                  2 Replies
                                                  1. re: MsDivinaLoca

                                                    I guess it is all how you read it. I thought it was hysterical!!! Especially Wylie Coyote's comments. Sorry you didn't see the humour, or maybe I read too much into it with my own humour.

                                                    1. I see someone posted they got this magazine at Save-On foods in Canada but we don't have this store in Ontario. Any Ontario/GTA spottings?

                                                      2 Replies
                                                      1. re: ylsf

                                                        I got my copy at the CookBook Store on Yonge in Toronto. I had actually pre-ordered mine at my local Chapters, but for some reason, they cancelled my order!! GURRR!! Thank goodness I put my name on the list at the CookBook Store too!! :)

                                                        Loving the read - thank goodness, an edgy, foodie type magazine!! :-D

                                                        1. re: ylsf

                                                          To follow up on my own post it is available at certain Chapters stores. You can find it in their online system and check store stock. My local store didn't have it in the magazine section and it was in the book section. Best to check the online system.

                                                        2. Amazon has copies again, though it apparently takes an extra 6-10 days to process.

                                                          ~TDQ

                                                          10 Replies
                                                            1. re: Shrinkrap

                                                              I went to the local Barnes and Noble and got mine in five minutes!

                                                              1. re: Bellachefa

                                                                But I bet you had to pay tax!

                                                                Just kidding!

                                                                1. re: Shrinkrap

                                                                  Anyone know if I order a subscription now from McSweeney's website...will I get issues 2, 3, 4 and 5??

                                                                  The site says issues 2 to 5...but I assume if you pay 28 dollars you should get 4 issues. so that would include issue 5...anyone know??

                                                                  1. re: wreckers00

                                                                    I just ordered #1 from McSweeney's and then ordered a subscription. I subsequently noticed that it is also available on Amazon.

                                                                    1. re: roxlet

                                                                      It is available on Amazon, but takes awhile to arrive. I ordered mine a week ago and it has yet to arrive.

                                                                      ~TDQ

                                                                      1. re: The Dairy Queen

                                                                        Mine came in a couple of days from McSweeney's. I was actually surprised by how quickly it came.

                                                                        1. re: The Dairy Queen

                                                                          That must be frustrating. There is still a small pile of them at "my" Target. I should start my own mail order service :)

                                                                          1. re: alliegator

                                                                            Huh. Target, eh? I need to run to Target for another reason, perhaps I should have a look. Is it just in with the magazines?

                                                                            ~TDQ

                                                                            1. re: The Dairy Queen

                                                                              Yup, I just stumbled on it in early July and it's still there. It was crammed in the very back, behind Taste of Home, etc. Good luck!

                                                              1. Coasts, knowing that the magazine will likely have a readership outside of NYC, why would you write, "I have no doubt that this post will be moved to some off off location. I'm posting here because David Chang is ours."?

                                                                Why would you care if a post about a magazine, again, that is going to be read outside of NYC, would be located in Food Media And News?

                                                                Just curious.

                                                                1 Reply
                                                                1. re: DougRisk

                                                                  Not everyone in New York subscribes to this board, but we all have at least some interest in David Chang.

                                                                2. in event you haven't seen the other thread, Issue # 2 is out now - The Sweet Spot.

                                                                  15 Replies
                                                                  1. re: coasts

                                                                    Received my copy courtesy of Amazon on Saturday. Looks good.

                                                                    1. re: ellenost

                                                                      Same here Amazon took a while to get it delivered despite me preordering it a few days before release. Guess I need to order it earlier.

                                                                      On another note I read their recipe corrections for the first issue and holy crap the baked soda measurement for their ramen dough was off by alot. No wonder my noodles tasted so bad.

                                                                        1. re: jeanmarieok

                                                                          I have the 4-copy subscription. Anyone else that has subscribed get their 2nd issue yet?

                                                                          1. re: wreckers00

                                                                            Not me - still waiting. But others have received theirs.

                                                                            1. re: jeanmarieok

                                                                              Still waiting too. I was hoping to get it before thanksgiving. Now I have my sights set on Christmas.

                                                                            2. re: wreckers00

                                                                              I havn't received it yet either. I emailed them before Thanksgiving. They said the subscription copies were sent out Nov 9 and I should wait another week and then contact them again if I don't receive it. I still have not and did contact them again asking for a replacement to be sent.

                                                                              custservice@mcsweeneys.net

                                                                              1. re: pamf

                                                                                I emailed them - thanks for the information!

                                                                                1. re: pamf

                                                                                  I finally received the replacement issue. It looks like they sent it out Dec 1st.

                                                                                  1. re: pamf

                                                                                    Here is the response I received on Dec 2.
                                                                                    Hi Jean Marie,

                                                                                    Your copy of Issue 2 may still be en route. If you haven't received your magazine by Monday of next week, let us know and we'll send a replacement right away.

                                                                                    Our apologies for the wait. We're working on a way to get Issue 3 to subscribers much, much sooner.

                                                                                    Best,
                                                                                    Sunra

                                                                                    I am out of town for work this week, so I don't know if it has arrived yet. It does not sound like they are sending me a replacement, if I am reading this correctly, until I confirm I have not yet received it.

                                                                                    1. re: jeanmarieok

                                                                                      I got a similar email and waited until after Thanksgiving to email them again for a replacement. As I said it finally arrived today.

                                                                                      1. re: pamf

                                                                                        OK - great. I checked with my husband and it hasn't arrived yet. I'll email them.

                                                                                        1. re: jeanmarieok

                                                                                          I got a similar email reply from them on Sunday. They told me to write back for a replacement if I haven't received it by the end of this week........2 more days!

                                                                                  1. re: wreckers00

                                                                                    I thought I subscribed but can't find proof. Ordered again, and got mine within 3 business days from Amazon, the same way I got number one.

                                                                            3. Lucky Peach, Issue number 3 arrived today. It is titled "The Cooks and Chefs Issue".

                                                                              2 Replies
                                                                              1. re: pamf

                                                                                I just got number 2 about three weeks ago. Subscribed thru McSweeneys. Bummed others are already getting 3.

                                                                                1. re: pamf

                                                                                  I got my issue 3 on Wednesday. I didn't get issue 2 until late December. So it's nice to get it earlier this time.

                                                                                2. I just subscribed & am waiting for Issue 3. I bought Issue 2 at a bookstore & wish I could find Issue 1 somewhere, even to just read, not necessarily keep. They're on ebay but cost an arm & a leg. Wish they would reprint it, but highly doubt they ever will.

                                                                                  19 Replies
                                                                                  1. re: jcattles

                                                                                    jcattles, I saw Issue 1 on Amazon going for $125.00-$300.00. That's crazy.
                                                                                    Call McSweeney's store and ask them about back issues for #1.

                                                                                    1. re: HillJ

                                                                                      I know it's nuts!

                                                                                      I've looked on McSweeney's website but maybe I'll look up their number and give them a call. The worse they can say is no.

                                                                                      1. re: jcattles

                                                                                        I got on their website today for the phone number & figured I'd take a look at the store. They have Issue 1 available for purchase. It was only $10 but they charged $10 and change for shipping & handling. Kind of crazy that I bought a 4 issue subscription for $28 with free shipping, but I really want to read the ramen article so I bit the bullet & bought it. (besides, it's a helluva better deal than Amazon or ebay!)

                                                                                        1. re: jcattles

                                                                                          I have a subscription through McSweeney's. Don't hold your breath waiting for your issues. Oh, they do eventually come, but not as soon as if you bought them on Amazon or elsewhere. My second issue came about 2 months after its release and after many emails.

                                                                                          1. re: roxlet

                                                                                            I've bought each issue @ Barnes & Noble right off the magazine rack. I like Lucky Peach but I would never pay 2nd hand prices of $125.00-300.00 for a single issue let alone the whole (eventual collection) that's just crazy fanatical nonsense.

                                                                                            1. re: HillJ

                                                                                              "...that's just crazy fanatical nonsense."

                                                                                              It sure is. I guess there really are some people who have more money than sense.

                                                                                            2. re: roxlet

                                                                                              They did have some problems getting Issue #2 out to subscribers, but they were very good about addressing that and sending personal email responses if you complained.

                                                                                              It looks like they have fixed that problem. As I posted earlier, I received issue #3 on Wednesday. It was sent from an address in Southern California (looks like they found a new mailing company), so if you are east coast or beyond it may take a few more days.

                                                                                              1. re: pamf

                                                                                                Hmmm...I live in Southern California and have yet to receive issue #3. Bought my subscription via the McSweeny web site.

                                                                                                1. re: DiningDiva

                                                                                                  I don't think issue #3 is due in stores until March 13th so it's still nice + early yet. I imagine they are doing everything they can to avoid the delivery problems for subscribers they experienced for issue #2.

                                                                                                  1. re: Manybears

                                                                                                    I saw issue 3 at the bookstore today.

                                                                                                    1. re: emily

                                                                                                      I went to my local B&N and they didn't have it yet. I did notice Jamie Olivers rag that seems to be a similar format but has been around for quite awhile.

                                                                                                      So is Lucky Peach riffing off of Jamie's mag or is it simply artistic coincedence?

                                                                                                      I didn't buy Jamies latest rag, but did take notice. Something to consider.

                                                                                                2. re: pamf

                                                                                                  I am in VA, and I got my issue 3 last Wednesday, also. I liked this issue as much as the first one.

                                                                                                  1. re: jeanmarieok

                                                                                                    My issue arrived in the mail on Saturday and I'm about a third of the way through it already.

                                                                                                    I really liked the first issue but the second issued kind of left me cold...I just couldn't get into it. I've really been enjoying this issue so far.

                                                                                                    1. re: DiningDiva

                                                                                                      Looking forward to it! I too was let down by the 2nd edition, but was not surprised since the 1st was a hard act to follow. Thrilled that the 3rd is on track.

                                                                                                      1. re: Bellachefa

                                                                                                        Less overt ego in issue 3 than in 2...

                                                                                          2. re: HillJ

                                                                                            While I certainly wouldn't spend $125 0 $300 for the first issue, I certainly wouldn't sell my copy for that unless they were going to foreclose on my home. While I look forward to the 3rd issue, I don't think another issue will compare to the first.

                                                                                            And for all of you fools who let it get into the recycle bin instead of with your cookbooks - for shame!

                                                                                            1. re: Bellachefa

                                                                                              I agree with you too. I'm not selling my first issue either. It's become a valued part of my humongous cookbook collection and I'm glad to have it.

                                                                                              1. re: flourgirl

                                                                                                Same I think the first issue was amazing and while the 2nd one didn't quite strike a chord with me I'm starting to think I might want to order two subscriptions (one for collector's sake/reselling). I saw the 3rd issue at B&N and was so tempted to look through it but I have my Amazon copy coming in two weeks.

                                                                                              2. re: Bellachefa

                                                                                                Amazaon is offering to let me seel my first issue back for a $2.00 gift card.

                                                                                          3. Issue 3 is now in Milk Bar midtown, probably elsewhere in Manhattan.

                                                                                            1. Is it me or is this issue like way too focused on cheffing and becoming a chef. Seems like a lot of self service, ego inflating going on in this issue and a bit light on food.

                                                                                              3 Replies
                                                                                              1. re: Johnny L

                                                                                                It's the "chef" issue. That *is* the focus of issue 3. I actually think it's quite good.

                                                                                                1. re: DiningDiva

                                                                                                  I know but still felt a bit disappointed. The first issue is what this quarterly should consistently strive to be in my opinion.

                                                                                                  1. re: DiningDiva

                                                                                                    I liked the wide variety of cooks they interviewed.

                                                                                                2. The opening story, conversation was really difficult to read in certain sections due to the dark airbrushed type backgound.

                                                                                                  I hope they don't fall into the Vanity Fair, disturbingly small type pages. I want to read, I have decent eye site, I shouldn't have to work so hard to read something that interests me.