I think I picked up that new flavor at the Harlem Fairway; worth calling to find out. I would say it's middle of the road with regard to their flavors, but I don't tend to like their sweeter flavors as much as their tart ones such as, say, Cherry Pie. Does no Whole Foods carry it? The Columbus Circle one often has new flavors of nutrition bars.
2350 12th Ave, New York, NY 10027
10 Columbus Cir, New York, NY 10019