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Jun 18, 2011 06:17 AM

Why isn't Rouge Et Blanc getting more attention? It's great!

I'm very surprised this restaurant isn't getting more acclaim. Its fabulous! Anybody know why?

Rouge et Blanc
48 MacDougal St, New York, NY 10012

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  1. Agreed. I just tried it and it was excellent. I was surprised I had not heard of it before.

    1. I dined here this past Friday night. We enoyed the food very much as well. We had the watermelon salad, mushrooms en papillote, spanish mackerel, and lamb ribs. Not to say this is the reason for why the place hasn't gotten more acclaim, but our chief complaint though is the size of the portions for the price. The watermelon salad was great but came with 5 little pieces of fruit for $9. We enjoyed the mushrooms, but again there weren't that many for $15 bucks. The lamb dish came with 3 ribs for $25 and the barigoule entree came with a small piece of spanish mackerel, two small scallops, and 1 shrimp for $26. They want $34 for a skirt steak and $18 for 1 soft shell crab! We had come from happy hour where we had raw bar and small appetizers and we not even close to being full by the end of this meal. They recommend ordering a few little plates, a few small plates, and a couple of entrees to split for 2 people. In my opinion, this place is serving tasty food but the price/value ratio is not good. The vibe also was just ok. We really liked the decor, but the place seemed a little dull. In their defense, it was a Friday in the summer.

      1 Reply
      1. re: ASL123

        Love this restaurant! - and disagree about the portion sizes - atleast on my visit, we ordered 2 apps and 2 mains and left very much full, and I thought that the prices were actually on the low side for Soho.

        It was a bit empty - probably due to the lack of attention it is getting int he food media - hopefully they'll get a couple of good reviews soon. would hate to see this one leave my neighbourhood.

      2. After reading this thread, and looking at their delicious menu, we had a nice dinner there yesterday that I would agree with the OP. Place has a good vibe, and nice staff & caring owner, along with well-prepared food which is on the balance of scale more asian than french. I would also agree with monab that the portion here is not small; we had two starters and two main along with a dessert and did not finish all the dishes. I think their price point is also right for what they serve and for their location. My only criticism - more a wish - would be that they have more wine by the glass choices to get a representative taste of their carefully selected list. We would definitely return.

        We walked around the neighborhood a bit before and after the meal (7-9pm), and noticed several restaurants on McDougal were nearly as empty as ReB, and few currently vacant spaces that used to be restaurants in the past while other streets in SoHo were packed with pedestrian and restaurant traffic. The macrobiotic place down the street was packed though...

        While I truly enjoy trying out this kind of fusion/unique places, perhaps ReB may suffer from not having a clear identity, as people are unable to put a finger on what they are about? Also, at least for me, fusion places tend to become a place to "try & experiment" occasionally rather than of routine dining destination. So for this place to become a routine for me, I would like their menu to be much more French with hints of Vietnamese but have a few (weekly) specials or signature dish that showcase chef's Vietnamese flavors. I think this will draw larger general NYC crowd of all ages as well as curious and adventurous crowd.

        It's been a while, but Le Colonial and former Vong comes to my mind to compare ReB's food and it's far far better IMO. Looking forward to trying their other dishes, and the wines.

        Rouge et Blanc
        48 MacDougal St, New York, NY 10012

        1. Eighteen dollars for one soft shell crab is absurd, unless you are at Daniel. Ditto the high price for an inexpensive cut like skirt steak. When will some spots recognize that their prices scare off many (setting aside over priced wine lists) or get the diner in once and never again?

          3 Replies
          1. re: comiendosiempre

            I had to take a look. $34 for skirt steak!? Maybe it's the uni that jacks up the price?

            1. re: comiendosiempre

              Why should only Boulud or Keller justify the high price tag? Why not the new kid on the block who is cooking his heart out and decides that it is worth just as much as top chefs renditions?

              Perhaps you are right, and those prices are relatively high in comparison for the usual soft shell crabs or skirt steaks you would get. I didn't taste those to make comment on their worth. And maybe the chef went a bit overboard with a couple of novelty dishes. But is it really the price that makes you to not want to return here? How about some of their other dishes that are more reasonably priced?

              FWIW, our dinner bill for two, without including the tip and drinks, came out around $100. There are many places that delivers far less for that price IMO, and I feel their overall price points justify the quality. I am just glad to have found a place in SoHo where food is excellent, service and atmosphere is great, and the menu that sings.

              1. They might get a bit more traffic soon - they were just featured on Mike Colameco's show on Channel 13 today.
                Clip here: