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FYI: "All Braun appliances discontinued"

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Birmingham Jun 14, 2011 07:57 PM

SInce I broke the beaker to my Braun multiquick hand blender (white plastic model), I went online to see if I could purchase a new one. Never found a beaker but I saw an impressive video for a fancy schmancy new cordless Braun hand blender that is supposed to be just as or more powerful than other cordless blenders out there--plus it doesn't splatter when lifted up.

I was ready to buy one right then and there but was puzzled when I couldn't find anyone selling one. I went through the whole "Contact Us" routine and was redirected to Proctor and Gamble's contact page where I asked where I could get one of these cordless Braun Multiquick 7 hand blenders (MR 730 and 740 I think).

This is the reply I got:

"I'm sorry you had difficulties locating the Braun multiquick hand blender. However, all Braun appliances have been discontinued including the hand blenders too and they’re no longer available. Generally, decisions to start or stop making products are based on consumer demand, so feedback like yours is extremely valuable. Please be assured I'm sharing your information with the rest of our team.

"However, you can do a basic internet search to locate Braun Hand blenders online as there may still be some retailers who have this product in stock. All our household appliance have a one year warranty and suggest if you do purchase one to make sure you hold onto your receipt. If you locate the unit and if you happen to buy one, we do have multiple reliable service centers available in your state in the event you need one in the future. You can find service center listing online at www.braun.com or you can call our toll free number and obtain this information from a representative.

"To answer your question if these blenders will be coming back soon in the US we have no plans; but I will pass on your information to the rest of the team."

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That news really took my by surprise. The reason I'm posting it here is because of that line "I'm sharing your info with the rest of our team." If any of you are attached to Braun products, you might want to shoot P&G an email and tell them so. Sounds like they might reconsider if they get enough input from customers.

I'm just disappointed to have gotten all excited about this beautiful-looking cordless hand blender that doesn't splatter--and then being told I can't buy it. Apparently it hasn't even come to the US so it's not like I'll be able to find "retailers who have this product in stock."

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    cutipie721 RE: Birmingham Jun 14, 2011 08:31 PM

    Thats sad.

    1. Kagemusha RE: Birmingham Jun 15, 2011 06:36 AM

      Sorry but unless I'm looking at the wrong links, I'm not seeing anything like this on the Braun sites.

      Where's the link to a press release???

      4 Replies
      1. re: Kagemusha
        b
        Birmingham RE: Kagemusha Jun 15, 2011 09:14 AM

        It wasn't a press release, it was a personal email in reply to my request for information.

        1. re: Birmingham
          Kagemusha RE: Birmingham Jun 15, 2011 09:38 AM

          They seem to be alive and well as of this afternoon in Canada.

          1. re: Kagemusha
            b
            Birmingham RE: Kagemusha Jun 15, 2011 09:43 AM

            Look, I'm in the US and I went through the process of contacting Braun in the US which is Proctor and Gamble. Above is the reply they gave me. Do you think I'd have some reason to make this up? I was just trying to let people--in the US--know about it. Okay?

            1. re: Birmingham
              Kagemusha RE: Birmingham Jun 15, 2011 11:35 AM

              Relax. It's strange, though, that Braun/PnG hasn't made this public on their sites.

      2. e
        ellabee RE: Birmingham Jun 15, 2011 08:42 AM

        I read online a year ago that Braun was leaving the US market entirely. Found it hard to believe, but in line with our imperial decline, and doubt I would have believed it if it had not been in a business news report. Will find link and post here.

        1. e
          ellabee RE: Birmingham Jun 15, 2011 11:53 AM

          This link from January 2008 is the most on-point I found in a quick search
          http://www.foodandwine.com/blogs/mout...

          :: Braun, one of our favorite companies in a few categories, will start phasing kitchen appliances out of the U.S. market in March. ... Braun will continue to distribute other products, like toothbrushes and shavers. After Braun stops distributing kitchen appliances to stores, people will be able to buy them online until stock runs out. Then, they will only be available abroad. ::

          For whatever reasons, Braun (or P&G) did not put this news out in a press release. It's pretty clear that media who learned of it had to make individual inquiries, just as Birmingham did.

          If they still market a full range of kitchen machines in Canada, am I right that they'd be fine without any conversion for US electrical systems? Kagemusha, what Braun kitchen items can you document as being sold right now in Canada?

          4 Replies
          1. re: ellabee
            Kagemusha RE: ellabee Jun 15, 2011 02:10 PM

            Document? Look for yourself. They're around. No voltage issues. Note the CSA electrical inspection clearance isn't the same as UL for insurance purposes.

            1. re: Kagemusha
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              Bethcooks RE: Kagemusha Jun 15, 2011 05:21 PM

              Really sorry to learn that Braun has stopped distributing kitchen appliances in the U.S. Strange that there has been so little information about what prompted this decision.

              1. re: Kagemusha
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                ellabee RE: Kagemusha Jun 16, 2011 10:54 AM

                Took you up on that gracious invitation, and found that at the big chains (Sears Canada, Canadian Tire, Costco.ca) the only Braun offerings are the shavers and tooth-cleaning machines, just as in the U.S. for the past several years. Amazon.ca just has one lone kitchen product, a food processor, among a dozen or two shavers/toothbrushes.

                So, I figured, they must be sold at kitchen stores. Here, I'm at a real disadvantage in not being in or from Canada. Light Googling turns up citychef.ca in Toronto, which sells only Cuisinart and Viking in the usual Braun categories (blender, food processor, grinder). The baking-focused Golda's Kitchen doesn't include any Brauns in its offerings, either.

                Not turning up much more, I was just figuring I'd ask Kagemusha and others here where knowledgeable cooks go for kitchen electrics in Toronto, when a chow thread from last fall appeared in the results. It asked where to buy a Braun hand blender, and Kagemusha (!) provided the answer, a link to the site of a large kitchen or small-electrics specialist in Toronto. Unfortunately, it was during the first intermission of the Stanley Cup final when I was doing my Braun-seeking, and I didn't save the link; by the second intermission, I was not in a mood for it (we were pulling for Vancouver). And I'm not going to do any more searching for it, since I'm sure K. can and will provide.

                I do have one useful link, though, for those who might have a Braun appliance and want a part or accesory for it: http://www.theessentials.com/shopping...

                A remarkably wide array of offerings. Maybe Birmingham's beaker is among them.

                Update: Found my window still open with the link -- the store is Arora Electric http://www.aroraelectric.ca/catalog/i... The chow thread is here: http://chowhound.chow.com/topics/743560

                Canadians with other Braun sources please feel free to chime in; it's a long border, and Braun kitchen machines have left the shelves down here almost completely.

                1. re: ellabee
                  Kagemusha RE: ellabee Jun 16, 2011 11:29 AM

                  Arora is still the place AFAIK. They've been around for years. They've always been good with parts/repairs. I'd just contact them re: availability of whatever you're after.

            2. buttertart RE: Birmingham Jun 16, 2011 11:56 AM

              This is rotten. Their designs are very attractive. I'd kill to have one of their 1970's Kitchenmachines again...

              1. r
                ratgirlagogo RE: Birmingham Jun 19, 2011 12:48 PM

                Yes, it is really a bummer. I discovered this last year when I was trying to replace our wonderful little twenty-five-year old Braun coffee bean grinder. It only cost ten dollars and what a champion it was! How I wish I had known this was coming so I could have bought another one to go for another twenty-five years. Alas, I ended up getting a horrendous Cuisinart Grind Central just because it was on sale.

                1. b
                  Birmingham RE: Birmingham Jun 20, 2011 02:04 PM

                  I emailed P&G to verify whether this was just the US or all of North America. Here's the reply:

                  "We appreciate your interest in our products and the information you received is correct. Braun kitchen appliances have been discontinued in NA and are no longer available. Generally, decisions to start or stop making products are based on consumer demand, so feedback like yours is extremely valuable. Please be assured I'm sharing your disappointment with the rest of our team.

                  You may be able to find replacement parts online, online retailers include: amazon.com, yahooshopping.com and google.com. We realize online shopping is often more expensive because of shipping costs, but we like to recommend it in case there’s no other alternative."

                  So, as I said before, they want to hear from you if you're upset about this news. If enough people let them know, they'll probably change their minds. I went to Braun.com/contact us/then followed all the steps that got me to P&G North America contact us.

                  1 Reply
                  1. re: Birmingham
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                    ellabee RE: Birmingham Jun 20, 2011 06:49 PM

                    I wonder how much Braun kitchen stuff Arora Electric will continue to have. Or, in fact, how they obtain the merchandise they carry now. [Note, they're another source for parts -- a good many parts for grinders, blenders, and food processors that they don't currently sell: http://www.aroraelectric.ca/catalog/i...]

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                    stickers11 RE: Birmingham Feb 26, 2012 10:41 AM

                    Ha, every few months I google "why no Braun appliances in North America", and I came upon this thread. I too am upset that Braun has left North America. We have a toaster, burr coffee grinder, and 400 Watt hand blender with attachments. No other hand blender comes close in terms of features and power. Also, Braun is a well designed product, well built, and reliable. I am constantly amazed at the limited offering we get in North America in relation to Europe. Seems a little healthy competition would be good for the marketplace...but alas. I always wonder if it more a "mutual agreement" between large players to stay out of certain markets. Nothing would surprise me anymore.

                    1 Reply
                    1. re: stickers11
                      j
                      JustyBear RE: stickers11 Feb 27, 2012 07:40 AM

                      Collusion wouldn't be worth the risk of treble damages.

                    2. p
                      PepinRocks RE: Birmingham Feb 27, 2012 08:30 PM

                      TRAGIC! I LOVE my Braun Food Processor. It rocks and has 16 speeds and German engineering! It better not ever die on me!

                      1. b
                        bobbieo RE: Birmingham Sep 15, 2013 06:23 AM

                        I live in Germany and have been using my Braun Multiquick immersion blender and all my other Braun products happily for years. Now we are planning to build a vacation home in Nova Scotia and I started looking online to purchase the same Braun appliances in 110V for use in Canada that I have in 220V for use here and I am devastated that I can't get them! I hope Braun will reconsider and get back in the North American market. I have never had a single problem with any of my Braun appliances and I've been using them regularly for over 20 years.

                        1 Reply
                        1. re: bobbieo
                          buttertart RE: bobbieo Sep 18, 2013 07:17 PM

                          I love them too. Check eBay, perhaps?

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