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May 30, 2011 08:46 AM

prime ko is going to open a bakery on upper east side and more

Now that Prime Hospitality Group's Upper West Side Japanese steak house Prime Ko is primed for summer with its outdoor patio, PHG is gearing up plans for the Upper East Side.

The group, which also owns Prime Grill and Solo, has signed a lease to open an ambitious kosher bakery and butchery. The location will be about 2,500 square feet, plus a basement, on Second Avenue between 81st and 82nd streets.

"Right now there is no full-time kosher bakery in Manhattan. It's a niche market," said Steven Traube, the company's director of operations.

He added that although PHG is known for its meats, they are also going to expand and come up with their own branded line from prepared foods to sauces and frozen travel meals.

They will start with their own barbecue sauce. Soup and veal stocks are next on the menu.

"It won't be one-stop shopping, like a supermarket, but we hope to have a lot of products," said Marissa Rosenberg, PHG's marketing director.

The butcher/bakery shop -- which does not yet have a name -- will also carry a line of frozen food based on some of its restaurant specialties, like vegetarian and duck spring rolls, dumplings, and Moroccan specialties, Rosenberg said.

They are also considering putting in some seating -- a counter and some tables in the bakery, and some tables by the meats displayed in the butchery, so patrons can nosh on the gourmet-style brisket and other meat sandwiches they order from the counter.

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  1. I found the whole idea intriguing. I'm excited about the prospect of buying stocks - something not readily available on the Kosher market (although I suppose Osem instant serves in a pinch) - and some of their sauces - particularly the barbecue sauce they serve with the duck spring rolls at prime grill. I'm also eager to make a prime Prime rib roast for Rosh HaShanah!

    8 Replies
      1. re: DeisCane

        It's true. On the other hand, you can buy challah with reliable certification at almost any grocery store in neighborhoods where Jews live. (Last year I could see the loaded challah rack through the window at S'Ag's on Yom Kippur - only in America!) And stores in Jewish neighborhoods stock many fresh and refrigerated baked goods they bring in from bakeries in the boroughs or N.J. Then there is Fairway which bakes its own wonderful baguette and creates or brings from other bakeries an amazing array of baked goods.

        But if you have a simcha, even something simple like a birthday kiddush where you want a decorated cake, you have to order long distance - from a bakery across the river.

        1. re: AdinaA

          While you're right that there's not a ton, I think it's semantics.

          1. re: AdinaA

            Gideon's in Washington Heights is exclusively a kosher bakery, although they bring in the baked goods from another branch in NJ. They don't sell anything else, other than coffee and a few cholov yisroel products in a small refrigerator. To me, that's a full-time kosher bakery.

            1. re: GilaB

              There are still bakeries on the LES too.

              1. re: avitrek

                I am pretty sure that Moishe's in the East Village qualifies.

                1. re: Kosher Critic

                  I stand corrected. There are kosher bakeries on the LES, and Gideon's is delightful, and a perfect outing paired with a visit to the Cloisters and the beautiful gardens between the bakery (where you can have a coffee and pastry) and the museum - though I'm not sure that they bake anything there, I think they bring most things (everything?) in from someplace across the river.

                  You know Manhattanites, if it's not in our neighborhood, we forget that it exists.

          2. re: DeisCane

            Well costco but its milchigs and on the upper upper east side. We did get an awesome sheet cake there for my son's B day.

        2. Prime's "babka," though they sell it as their own
          and claim "it's baked here," is identical to the
          cardboard-like product sold all over town under
          the Greens label, and also Delancey, and
          also Zabars and even Fairway. It's not very good,
          and it misrepresents. But it's cheap.
          They could/should do better.