Sixpoint to brew up cans by June
- Silverjay May 17, 2011 09:18 AM
This is a really good brewery that I enjoy out of Brooklyn that thus far is limited to draft distribution around the city and maybe parts of NJ. Really excited to read this news though...
I love the Righteous Rye, which isn't always as available as the other brews. Great beer!
Sounds good. Great to see the small breweries embracing packaging in cans now that there are small systems available, and just as importantly, smaller minimum orders for printing of the cans themselves.
As far as I'm concerned, the lowly can is probably almost _the_ ideal container for good beer.
re: The Professor
Do you know if they are brewing and canning this themselves, or like most craft entries into canning lately, contract brewing and/or canning somewhere else? A thread on BA suggests that these might be made by Lion in PA - which may not be a bad thing considering Sixpoint's quality inconsistencies.
The TTB label approvals for the canned Sixpoint beers list the secondary address as:
"Plant Registry/Basic Permit/Brewers No (Other):
MAD SCIENTISTS BREWING PARTNERS LLC
700 N PENNSYLVANIA AVE
WILKES BARRE, PA 18705
("Mad Scientists" is a corporate name for Sixpoint, the address is The Lion's).
While the can labels themselves say only "Brooklyn, NY" on the can labels, which is unusual - most contract-brewed craft beers (Brooklyn, Lancaster, 21st Amendment, Magic Hat, etc) list the actual brewing city even when the "dba" craft brewery name is used, not the location of the craft brewery's home. Even Harpoon's cans, brewed in VT. but canned it Utica by Matt's notes the two different sites.
> "...made by Lion in PA - which may not be a bad thing considering Sixpoint's quality inconsistencies."
Of course, fans of many breweries that had some of their bottled/canned beers done at The Lion (Penn, Lancaster, Legacy) have complained about the dumbed down quality of some of those beers, as well.
"Of course, fans of many breweries that had some of their bottled/canned beers done at The Lion (Penn, Lancaster, Legacy) have complained about the dumbed down quality of some of those beers, as well."
Good point. Although I'd venture a guess that sometimes "dumbed down" actually means more cleanly and consistently brewed. LOL.
Iit's not totally out of the realm of possibility that some beers may wind up improved by production in a more controlled (and more experienced) environment.
In any case, I wasn't aware that the Sixpoint can project was a contract arrangement (not that there is anything wrong with that).
Either way, the result should be interesting.
"...brewed & bottled by sixpoint no mention of Pa...."
Sixpoint is being very deceptive about their contract brewing/alternate proprietorship arrangement with The Lion, and the TTB is apparently going along with it . There is a loophole, usually used by multi-site companies like A-B, M-C or Yuengling, in the labeling regulations http://ecfr.gpoaccess.gov/cgi/t/text/... -
"The bottler's or packer's principal place of business may be shown
in lieu of the actual place where bottled or packed if the address
shown is a location where bottling or packing operation takes place.
The appropriate TTB officer may disapprove the listing of a principal
place of business if its use would create a false or misleading
impression as to the geographic origin of the beer. "
Sure seems to me that Sixpoint is creating a "false or misleading impression" in this case, and numerous threads around the 'net, including this one and the one cited below, prove that.
For example, these quotes from someone with the screen name "Sixpoint" -
"Both the cans and the draft come out of the exact same tank, and the canning and kegging are often done on the same day, and even simultaneously."
"But we brew and operate at two separate facilities."
from http://beeradvocate.com/forum/read/39... Notice he never mention "The Lion" or Wilkes-Barre, or describe the actual legal/business arrangement - contract vs. alternating proprietorship, etc.
Even in the early days of the craft/contract controversy, companies like Old New York (New Amsterdam brand), Boston Beer, Brooklyn Brewery always listed the actual brewing location such as "Utica, NY" or "Pittsburgh, PA", etc., on their labels, even when they used their own corporate "dba" name.
Still, there are a number of articles on the 'net, with quotes from Sixpoint officials admitting that both the kegs and cans are coming from Wilkes-Barre.
I live in Brooklyn and have been drinking their brews since the beginning. Really enjoying the cans this summer. They're in every bodega.
They ran out of space in their Redhook facility and tried to pick up somewhere else in the borough- I thought I heard East Williamsburg or Bushwick- but it didn't work out for now. I do not really see them playing up their Brooklyn origin as part of their identity. In terms of packaging, it's a simple line on the back of the can that says "Canned and Brewed By Sixpoint Brewing Brooklyn New York". It's a small company trying to establish a brand.
> I do not really see them playing up their Brooklyn origin as part of their identity.
From just the home page of their website:
--- "Brooklyn's own Sixpoint Craft Ales"
--- "Craft brewers in Brooklyn, NY USA"
---"The Sixpoint heritage shines bright in Brooklyn, NYC as every keg of magically fermented (huh?) keg of Sixpoint beer is branded with the potently symbolic Sixpoint star."
and, elsewhere on their site:
---"We remind you that we are from Brooklyn, and are proud to represent."
> It's a small company trying to establish a brand.
So, it's OK to be deceptive by taking advantage of a legal labeling loophole? Reich's Old New York Brewing Co., Koch's Boston Beer Co. and Hindy/Potter's Brooklyn Brewery were also once small companies trying to establish a brand, but their labels clearly noted the source brewing cities of their early contract-brewed beers.
I'm with you Jess on this one. Forgetting what I think about their product (not much, it's ok, noting more), the whole Brooklyn thing (represent my Queens boy ass will ya?) is bogus, they aint even from Brooklyn from what I've heard. But....not to mention where the product is made is pure bs.....
Your analogy is off. For brewers that use the city name for their company, there is more of a consumer expectation that the beer is made there. When they brew, bottle, or can elsewhere, there is more of a burden on them to clarify because their identity and brand are tied to that location name. Sixpoint, they don't really play up the Brooklyn thing all that much. It's part of their identity but not part of their marketing strategy. Simple taglines touting their origins on the website is hardly marketing. It's barely mentioned on the packaging. They are not attempting to claim real nor intrinsic qualities in their beer being from Brooklyn. Nor are they co-opting the name of the borough or the city for marketing purposes....And they started out like many businesses in NYC did- came from elsewhere and found a successful environment and a market.