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May 15, 2011 12:16 PM

Ree Drummond, aka The Pioneer Woman, gets her own show

According to the L.A. times, her Food Network series will premiere in August:


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  1. Quick on the draw, Jadore. Ree announced her debut on FN on her FB page but has yet to talk about it on her blog. Have to admire the pioneer gal for taking every opportunity and building it into the next opportunity.

    The Pioneer Woman - Ree Drummond
    I'm excited to confirm that I'm doing a Food Network show straight from the ranch. Details to come, but for now I'll just promise you that it'll be fun, a little different, possibly wacky, full of kids, dogs, and horses...and I won't cook anything that I wouldn't normally cook in my everyday life. This would include anything involving bananas or fat substitutes.

    21 Replies
    1. re: HillJ

      This would include anything involving bananas or fat substitutes.
      LOL! cute. but they're filming at her ranch in Nowheresville, Oklahoma? don't know how the crew who lands this assignment is going to feel about that.

      1. re: goodhealthgourmet

        hey ghg! If the show is a hit, the crew is going to be very happy :)
        And, Nowheresville OK was good enough for Bobby Flay.
        I think PW is a very smart cookie.

        1. re: HillJ

          oh i agree she's a sharp one, and i didn't intend to demean the locale or lifestyle out there so i hope that's not how it came across...there's something quite appealing about the simplicity and tranquility of ranch life. i was just thinking that since most FN shows are shot in urban settings like NYC or LA, it might be culture shock for an NYC crew to do a longer haul - Bobby & his team were only there for a day or two.

          1. re: goodhealthgourmet

            heck no, you came across just fine. Frankly, I love food shows that aren't in a studio. There has been no mention as to how long Ree's show will run or where the FN team will come from....but I'm sure details will be along shortly.

        2. re: goodhealthgourmet

          Allegedly, her hubby is pretty wealthy and their ranch is huge. The random pics I've seen of their kitchen look very beautiful, so maybe it won't be so bad!

          1. re: Jadore

            The Drummonds are the Rockefellers of that area. That ranch is roughly the size of New Hampshire. Not kidding.

            1. re: MandalayVA

              *Whistles* I read something online where Ladd Drummond states he makes $100,000 a year, and everyone was saying he makes faaaar more. Maybe they were right!

              1. re: Jadore

                regardless of how much he makes, a dollar buys you a lot more out there than it does in major cities/metro areas.

                1. re: goodhealthgourmet

                  True. I'm a California girl, and the first thing I thought of was the price of housing in the Bay Area and in SoCal.

                  Still, I wouldn't cry over $100,000 a year. :)

                2. re: Jadore

                  and i just read a New Yorker article where she grudgingly admitted she made "a solid one million dollars" in 2010." I loved her story - she came from a well-to-do family in an affluent part of OK, went to the big city (Los Angeles) to study broadcast journalism, and was going to become an attorney when she went home for a visit and met her husband and became a rancher's wife. She sounds smart and creative and I have nothing but admiration for her turning a blog into an empire.

                  1. re: mariacarmen

                    I fully agree, mariacarmen! More power to her. She's awesome.

                      1. re: mariacarmen

                        I read the same article and got a rather different impression. Martha Stewart-style monomania. I wouldn't be siurprised to hear she was not thrilled at being described as having "pleasant good looks" for some reason.

                        1. re: buttertart

                          really! I didn't get that... hopefully not true. i'm just extremely jealous and admiring of starting a blog and 3 (? where did i get that from?) years later she's getting a food network show and has book and movie deals. I would be happy with just a very successful blog. Of course, I'd need to actually start one. details, details....

                          1. re: mariacarmen

                            Maybe it's the Ruth Reichl effect with me too. Why not me, God?

                            1. re: buttertart

                              Because you don't live on a ranch, for starters. :)

                            2. re: mariacarmen

                              I have followed her blog for years and somewhere I remember reading she had a friend in the business in LA who got the rough draft of her book (the one about meeting her husband) in front of the right people and things took off from there. I seem to remember the movie rights were sold before the book was finished. So much of it seems to be one of those "it is the people you know" type of luck. Not that there is anything wrong with that.

                3. re: HillJ

                  Haha, thanks HillJ! I went to her site and couldn't find an official announcement, so I stuck with the Times.

                  Actually, I went to her site and got distracted by the Beet and Chevre ravioli she posted a pic and link to. GUILTY!

                  1. re: HillJ

                    I've read and enjoyed her blog for years and I have speculated that her days must have more than 24 hours with the cooking, blogging, ranching, gardening, home-schooling, novel writing, and photography that she does. She seems to be a smart and witty woman, but I did not like the show. I fault FN for this and not her. FN is waaay overplaying the cowboy theme. As a matter of fact, I was thinking the show would make a great drinking game and everybody would be smashed if you had to drink everytime she said the word "cowboy'.

                    1. re: rouxmaker

                      rouxm, I couldn't agree more. No slight to PW although this format might actually be neutral enough for Ree. She's not prone to any level of confrontational marketing. It's a short "series" for consecutive Saturdays. Not a full on show (yet). I'll be curious to see where this adventure does take her next tho. No one has piggy backed their marketing skills quite like PW.

                      1. re: rouxmaker

                        I agree. I enjoy her blog because of her sense of humor but that didn't come across much in the show.

                    2. I like her. She is like a grown up Rachel Ray in the country!

                      I don't suspect she will be teaching new techniques or provide earth shattering recipes but I always get inspiration from her blog. I appreciate these types of cooks where you can tune in and get instant ideas for dinner- kind of like having a friend there with you and saying "what shall I make for dinner tomorrow"...."I have a chicken defrosting"....."oh, yeah, biscuits with cheese and chives" Or "thats what I can do with my vanilla sugar"!

                      I am glad they are adding a simple everyday cook and not more competition shows.

                      1. I love her books and recipes and have made more than my fair share of her dishes at home.

                        My concern is her ending up like Paula Deen where her down home, Americana nature turns into a parody of itself and the show becomes a spectacle instead of a show about her cooking.

                        The fact that it is on Food Network even gives me more pause as that place can suck the life out of any well-meaning cook/chef.

                        I wish her show great success (if it stays true to her), but would have hoped it would have ended up on PBS Create instead of on Food (Competition) TV.

                        (Oh, and if she EVER pairs up with Sandra Lee for any reason, I will burn her books immediately.)

                        2 Replies
                        1. re: Seth Chadwick

                          Seth, I agree, I really don't want to see her become a young Paula.

                          Also, while I agree about FN's terrifying ability to turn a cook into a living, breathing product, PBS isn't where you want to go if you want to become a huge star overnight. Let's face it, if her show does well, she's going to have legions of brand new fans who will rabidly snatch up anything she puts her name on. That type of success will be in part of Ree's natural charm and great recipes, and partially because Food Network is brilliant at creating celebrities, if you will.

                          1. re: Seth Chadwick

                            (Oh, and if she EVER pairs up with Sandra Lee for any reason, I will burn her books immediately.)
                            ha! love it :) but if that does happen, don't be so quick to blame Ree - the network often calls the shots in those situations.

                          2. I just hope she knows when to stop before becoming over-exposed like Paula Deen who I think has pretty much lost all of her charm. She's selling mattresses now. Seriously. Queen Deen has definitely jumped the shark.

                            1 Reply
                            1. re: gritsandgreens

                              I hope PW is not only riding the wave of blog glory for all its worth but living the (unplanned or planned) dream so many people would give their right eye to experience. More power to her and her team. Jump the shark? Hardly. It's the opportunity of a lifetime.

                            2. I'll watch at least once. Her blog is funny but being funny on TV is a whole different kettle of fish.

                              2 Replies
                              1. re: NYCkaren

                                I like her blog, and I check it a couple of days a week. Her recipes are pretty solid, too. But, and I am kind of ashamed to admit this - her voice bothers me. I don't know if I can listen to it. Something about it. I'll watch it once, just to see if it really bothers me, or if it was just a first impression thing.

                                1. re: jeanmarieok

                                  I like her blog as well, but when I first saw her on one of the morning talk shows, her voice bothered me as well. It's odd, but she sounds very nasal. On the other hand, her Pesto, fresh tomato and mozzarella pizza has become my favorite pizza to make. So, I will check out her show
                                  I followed her blog while she was doing "the Lodge" over and realized just how well off they are. I believe that's where they will film her new show.

                                  Congrats to her for taking her new found fame and runniing with it.