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May 14, 2011 11:42 AM

Wagyu at Loblaws

I'm surprised this hasn't been mentioned yet. This week's Loblaws flyer is advertising Wagyu steaks for $20/lb. I stopped at the Queens Quay location last night and they only had 4 steaks. Only one of them was even remotely marbled well. The other 3 had less marbling than the regular striploins beside them.
I bought the marbled one and grilled it in a pan on the stove. It was decent, a bit better than your typical supermarket steak but definitely nowhere near other Wagyu I've had before. It lacked the tenderness and flavour you'd expect. They claim it's been cut from USDA Prime but I definitely didn't see how the marbling qualified it for that level.

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  1. It's flogged as "Wagyu-'Kobe-style'-beef. That could be almost anything except the real deal which you could hardly expect for that price.

    3 Replies
    1. re: Kagemusha

      Well I'm assuming it's American Wagyu. The Kobe part is just marketing since most people don't know what Wagyu is. I'm betting Wagyu is going to be the next Black Angus where the brand is going to be abused and not any semblance to what it should be. I see Angus all over T&T but the marbling is no different than the AA beside it.

      1. re: sbug206

        It's the "sizzle" not the steak that matters. Loblaws is doin' us again.

        1. re: Kagemusha

          Longo's at the ACC has Wagyu at $50 a steak.

    2. There was a single tray of Wagyu strip loin at Loblaw Liverpool Rd. Sat. P.M.
      It had good thick marbling, but no small marbling networks, like a web. It was machine cut, about 1" thick.

      I'm going to wait on this offering, or pick it up when they reduce it.