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Apr 17, 2011 06:25 PM

New Creuset Color at Williams-Sonoma

It's called "Linen" and appears to be somewhere between Dune and Truffle. Not particularly thrilling as my choices go, but new is exciting in any case!

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  1. I don't care for that much, however, I do really like the ocean color.

    1. Yet another edition to their Dull & Dreary color line. I wish someone would get the head of LC marketing some Prozac. What happened to the bright and pretty colors they are known for?

      11 Replies
      1. re: blondelle

        All my LC is in the flame color, but I also find some of the more muted tones quite attractive; and in any case, tastes vary widely. Years ago, a friend of mine bought a set in graduated gray: not my style at all, but it was what she liked, and she's been very happy with it. So I say hold off on the Prozac (for now), and be glad that LC produces something for everyone!

        1. re: Miss Priss

          For LC to make money they need to produce products that appeal to the broadest segment of their customer base. That base has bought and loved their brightly colored products. I understand that they might not be to everyone's taste, but it appealed to enough customers to put them on the map as the premier manufacturer of enameled cast iron. Yes, tastes do vary, but these type of colors for the most part, do not appeal to their core customer I wish they would go back to making, bright, pretty colors. There is already enough of Truffle, Black, White, Dune, Cassis to appeal to their customer who doesn't like bright colors and wants to stay more neutral..

          1. re: blondelle

            Don't forget Ocean. It's pretty drab for a "color" as well. And, for those from past years, they could have Chestnut and that steely grey color as well.

            And I guess you could include that lousy spinach color at C&B. It's not exactly current or happy...

            1. re: blondelle

              I'm think you're making some unfounded assertions here. How do you know that the broadest segment of Le Creuset's customer base likes brightly colored products?

              I have loved Cassis and Ocean and bought French ovens in both those colors, although I admit to not liking Linen at all. And perhaps there are many others like me who have been buying the darker, more elegant colors. I spoke with a woman who works at Williams Sonoma and she told me that Ocean is one of the most popular colors they've had in a while. It took me a while to buy mine because they were out of stock for so long.

              I think that Le Creuset is going through color rotations, which makes sense. For a while, they had colors like Dijon, Lemongrass, and Caribbean - all of which are very bright and colors I wouldn't buy. Now they're going through colors like Cassis, Ocean, and Linen while still carrying bright colors like Cobalt, Flame, and Red.

              I would not make assumptions and say that I represent the broadest segment of their customer base, and I wouldn't say that you do, either. I would say that Le Creuset is trying to appeal to a wide range of customers and that's what they're supposed to do.

              1. re: Jade72

                << How do you know that the broadest segment of Le Creuset's customer base likes brightly colored products?>>

                Because those customers put them on the map as the premiere vendor of enameled cast iron cookware. They started with Flame and they wouldn't have continued with these bright color unless they sold well. Mostly all the colors after Flame were bright. Do you really thing they would go on with that trend if their customers weren't buying all those bright, cheerful colors? That's what LC has been known for all these years, and what helped them be what they are today!

                1. re: blondelle

                  Time goes on and things change - including people's tastes. There must be a market for these more muted colors or they wouldn't keep producing them. Especially not in this economy. I like many of the bright colors and I also like many of the more muted, understated and elegant colors.

                  1. re: flourgirl

                    I, for one, always thought the bright colors were really "something"...but I never owned a piece of Le Creuset until the more subdued colors hit the market. Color is a trend whether or not anyone wants to admit it...think avocado and harvest gold...we are all little sheep following trends, for the most part, and color, like scent, conjures feelings - many of you may love those bright colors because they bring you back to a happy time in your life. Granite counters were a trend...some still love them. Others will think of the 1990's when they see it. It is your perception through your own filter. Williams Sonoma is having a hard time keeping Ocean in...while the Linen has had its day. It was too boring.

                  2. re: blondelle

                    So, let's just pretend for a moment that I'm the head person at LC. I've been selling bright colors to folks around the globe for years now and sold a lot of this product, but not everyone has bought the bright colors. The bright color folks can only buy so many pieces and then they have to have a larger kitchen, which costs money, so they can't afford more bright pieces anyway. But the dull color group that hasn't been buying is a market ready to tap into. They have all kinds of room for new LC pieces because they haven't bought any of the bright colors over the past 20+ years. I'll make dull colors to appeal to this group for a few years until the bright color group is ready to start buying agin to fill their new larger kitchens. I've just opened up a new market segment to replace one that is already saturated.

                    What the heck do I know, but if coppertone and avacado green and harvest gold can become so pervasive in homes, then maybe there is a group of potential customers for LC in the drab tones.

                    1. re: mikie

                      Exactly, Mikie. Not everyone bought into the bright colors. As I stated in my post...they were noticed by me, but I never jumped. LC tapped me when they came out with what inspires me.

            2. re: blondelle

              Exactly. Particularly in WS. I think they are discontinuing Dijon yellow and have a new one called Quince which is dull and lusterless.

              1. re: blondelle

                Like many on this thread, I prefer the bright colors of LC, but for me it's all about what I can find on sale. A handful of years ago I found "Big Blue," aka, their 13 1/4 quart Dutch oven in cobalt, and out the door including tax I picked it up for $180. That's more than half off.

                Recently while on a trip to Savannah, my wife and I found a LC outlet and picked up a 7 1/2 quart in Kiwi for $110. We call her "Limey." We also have a perfectly serviceable one about the same size in flame we call "lil Red," but its from another company whose name I cant' recall. We picked it up from Target.

              2. Check out Restoration Hardware. Neutral everything. Someone on high in the Style World has deemed it so.

                2 Replies
                1. re: twodales

                  I like neutral too, but in a neutral kitchen I like bright color accessories to liven things up. Bright colors have been VERY strong in housewares!

                  1. re: twodales

                    I just got the latest Crate and Barrel catalog. Everything is white and neutral. And very mid-century. I love it. But not that Linen. Looks dirty.

                  2. Then again, most people don't buy 10 of these things.

                    They create all the different colors to bring in new customers, not to appease the customers they already have.

                    1. Bright and background colors both need to exist, it's all part of the grand tapestry of life haha...

                      Someone here (perhaps Candy?) mentioned her Creuset is all in white and dark green -- that sounds classy and attractive.

                      My kitchen stuff is Joseph's coat for sure--I like lots of different colors on a white background.

                      I *do* object to the pretentious name, though--if that's "Linen", it's dirty linen!

                      18 Replies
                      1. re: blue room

                        I do have a blue terrine and one flame 2 qt. pot. That little pot was a prize! I picked it up at a church rummage 35+ years ago for $5.00

                        I do have hunter green and white. White is available again, and the new fennel is a nice color. The fennel works well with the glowing yellow. I'm thinking about buying the tagine in yellow.

                        LC runs colors in cycles. I was surprised to see black come back so quickly. They dropped the color about 4-5 years ago and here it is again. It is attractive when kept shiny and bright. We've got the cassis in the shop so-so, that shade is too greyed. It is not a best seller. The Emile Henry figue which is a rich deep purple is a better seller and more appealing.

                        There are a lot of people out there who are color phobic and they need to be able to buy something that makes them feel secure.

                        Oh, by the way, my DH surprised me with lasagne for dinner one night. He used the LC terrine which is one noodle long and wide. He got a stack of 3 in it. Perfect for dinner for 2 and a small leftover lunch sized portion. An excellent use for it when not making terrines and pates!

                        1. re: Candy

                          I have nothing against quieter, more neutral colors. The problem is I don't find the new, drabber colors pretty. I would prefer a soft, pretty, celadon green to that blackish, brackish Ocean color. That pinkish taupe called Truffle is a horror, and the new Linen is a khaki beige, and isn't the most attractive color either. I do love the new Coastal Blue color. A grayed, light to medium country blue would be pretty. What about a white shading to dove gray with a white interior and stainless knob. Would be stunning! The Cassis is growing on me. Soft colors should also be pretty. Most of LC's new colors aren't, at least to me.

                          1. re: Candy

                            Oh good, my memory can still be trusted, I remembered correctly it was you with the dark green & white. So pretty -- pine trees & snow -- spinach & feta!

                            Yes, the figue (fig) color of Emile Henry! The minute I saw it on the cover of a catalog I knew I'd buy... also love the performance of the Emile Henry "Flame Top" cookware. I use my figue brasier for...braising, and it's superior to metal--at least it seems to be. A gentler heat, though that might be my imagination.

                            The "Grenadine" color that Staub makes is one I like too, a little brighter and redder than their eggplant/aubergine color.

                            "One noodle long and wide" -- what a good idea!

                            1. re: blue room

                              I think we are non the same page when it comes to color!

                              1. re: blue room

                                What LC colors do you think would look good with the Staub grenadine? White? Dune? Fennel?.........

                                1. re: ShawnPA

                                  sorry, I don't use or sell Staub so I am not familiar with their palatte

                              2. re: Candy

                                Color-phobia is the truth, especially when working in your kitchen! I seem to remember Le Creuset sold a solid red - I think at the time they had a ton of colors available, but it could have been at least ten years ago. Now their red is two-toned, as well as Staub's. So I find myself leaning towards the Batali's poinsettia red, and I know I'm compromising quality. I had a peek at the LC French website to no avail, don't think I can wait till they decide to reproduce that solid color if they in fact ever had it. (And then it would have to be a 'cool-toned red').

                                1. re: lilgi

                                  My experience is that the Batali chips extremely easily. I would not consider this, as quality should trump the color choice :)

                                    1. re: lilgi

                                      The Batali pots look better online than they do in person. The colors are very bright and pretty but the pots themselves are crummy looking - heavy, unevenly cast, and the lids don't rest flat on the pot. They would be an acceptable $25 pot, but they aren't a good $100 pot.

                                      1. re: ratgirlagogo

                                        Thanks ratgirl, sometimes things do look better on-line. I agree, at a bargain worth it but not at the current selling price. It looks like I'm gravitating towards the Staub high polished cherry - it has a bit of orange I can do without, but I have no choice. I'm also looking at some vintage pieces that might fit the bill, but in no hurry.

                                        Sur la Table is selling a Revol 3 3/4 quart cocotte (link not working) - love it but on a backburner because I know I want it for looks ;)

                                        1. re: lilgi

                                          Returning the shopping favor, lilgi. My mom bought me the Staub oval Coq Au Vin two birthdays ago in grenadine. Definitely check it out in person. It's a stunner and not all photos do it justice.

                                          ETA: One more color thread you may find helpful:

                                          Happy shopping! I never even knew what a Staub was and it was one of the coolest b'day presents of my lifetime. I use it ALL THE TIME. :)

                                          1. re: kattyeyes

                                            Thanks so much Katty! I'm glad you posted about the grenadine because I kept going back and forth. I thought the color might be a bit dark or muted. I was hoping to see it today, but the place where I went only had Le Creuset.

                                            I think Staub made a wise choice with stainless steel accents, Le Creuset uses black - when you put one color against any other color - especially black - it changes the tone. The Staub also has a more polished look, very stunning. Someone loves you very much! Very nice gift ;)

                                            1. re: lilgi

                                              Amazon had the 6 qt. Staub Coq Au Vin in Grenadine for $169.99 today. Not sure if it's still that price.

                                              1. re: blondelle

                                                What a great price! Not sure if I'll be purchasing next month or the following, so I'll have to keep checking; thanks for bringing it to my attention.

                                                Also having fun browsing through vintage items - I think the trick to finding the really good stuff is to widen the search and keep it non-specific; takes longer though.

                                  1. re: lilgi

                                    It does involve some waiting, but there are a lot of LC pots on ebay in fine condition, many in beautiful solid colors no longer available new. Might be worth a look...

                                    Even bigger bargains can be had in equally high-quality and durable Copco and Descoware, but those color ranges may not be to your liking.

                                    1. re: ellabee

                                      Ellabee, I'm way ahead of ya! ;)

                                2. re: blue room

                                  It's antique linen, I'd say ... it's representative of the natural color of linen. When you find old linen that's never been washed or bleached, it's in this same color family.