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East End Pizza now open! (Alameda)

Ruth Lafler Apr 16, 2011 06:26 PM

East End Pizza -- featuring artisan pizza from a wood-burning oven -- is now open in Alameda (sort of -- open today, closed Sunday for a couple of days to install computers and train staff, then reopening). Right now hours are anticipated to be 11:30 to 7:30.

The owner -- Paul, who used to work at Farmstead Cheeses and Wines -- is offering a handful of pizza combinations (and a couple of customizing options), plus cheese and pepperoni (Hobbs) by the slice. He's using local organic ingredients (organic if possible, if not organic, then as local as possible, he told me).

I bought a slice of cheese and it was yummy. The crust was thin and fairly soft, and faintly sour. I asked him if it was sourdough, and he said sort of: it's naturally raised (without commercial yeast).

Slices were $2.50 for cheese, $3 for pepperoni, $14 for a full-size cheese and up to $18 for combos.

Since I could use good pizza close to home, please all go out and support him!

  1. Glencora Mar 14, 2012 09:34 PM

    There have been complaints about slow pizza here, so I wanted to say that my half baked took all of 5 minutes. The owner (?) complained that business has been slow. So people should support this place.

    The smokestack -- seasonal mushrooms, smoked mozzarella, olive oil and rosemary with optional Hobb's bacon was delicious. Especially the mushrooms.

    4 Replies
    1. re: Glencora
      Robert Lauriston Mar 15, 2012 09:14 AM

      The pizzas cook very fast, but the oven can only hold a few at a time, so if a lot of orders come in it can take a while. He makes some of the best pizzas in the East Bay. Current hours:

      Tuesday - Saturday 11:30 - 8:00
      Sunday 12:00 - 7:00


      1. re: Glencora
        Pius Avocado III Mar 15, 2012 10:48 AM

        I had 2 dismayingly delicious slices at East End last weekend- dismaying because it was my first visit. I could have been eating this pizza for nearly a year now, for shame.

        Great ingredients, great crust- I'm looking forward to trying the whole pies, and will do my part to pick business up.

        It's not particularly close to my house, so the half-baked might be a better option for me than transporting the freshly-baked pie, but I'm wary of this- does the crust still get the nice char my slices exhibited?

        1. re: Pius Avocado III
          Glencora Mar 15, 2012 10:53 AM


          1. re: Glencora
            Ruth Lafler Mar 15, 2012 01:44 PM

            Good to know, Glencora. Although I live so close that by the time I get home it's just cool enough to eat without burning my mouth.

      2. j
        Jason Kwong May 9, 2011 11:24 AM

        just a note, slices are only available from 11:30am - 2pm

        1. Robert Lauriston May 8, 2011 03:35 PM

          I got the last slice of cheese from the lunch shift today. Very good. Thin, somewhat crisp, closer in style to Roman pizza than New York or Neapolitan.

          East End Pizza
          1650 Park St, Alameda, CA 94501

          1. s
            shanghaikid Apr 30, 2011 09:49 PM

            my 3rd time there discovered they are closed on mondays. on line menu will be up soon if not already.

            3 Replies
            1. re: shanghaikid
              Robert Lauriston May 1, 2011 10:40 AM

              There's a photo on their Facebook page, but it's hard to read.


              1. re: shanghaikid
                shanghaikid May 8, 2011 07:16 PM

                finally went there and they're open!
                got a supreme whole(16) and would rate it a superior pizza. if not the best in alameda, it's the best on park ave.

                crispy, thin crust. tasty, stringy cheese, tasty ingredients. it's not pizzaiola but better than lanesplitter.....

                1. re: shanghaikid
                  Robert Lauriston May 9, 2011 09:02 AM

                  I think the pizza's as good as Pizzaiolo's. Atmosphere leaves something to be desired.

              2. Ruth Lafler Apr 30, 2011 08:39 PM

                I tried one of their specialty pizzas tonight: the diabilita, which was delicious. Crave-worthy.

                1 Reply
                1. re: Ruth Lafler
                  Ruth Lafler May 29, 2011 02:10 PM

                  The slice of the day was "Dig for Victory" which features braised kale. I got it with the optional Baron's sausage ($3.25). I don't know what's in their "house cheese blend" (I don't know if it's a secret, or if they'd tell me), but the flavor was very complex. I got hints of bitterness from the kale, fennel from the sausage, something slightly smoky (I'm not sure what) and something tangy (the crust?). I'm no expert on pizza styles but as Robert noted, it reminded me of pizza I had in Rome. She also pointed out to another customer that all their pizzas are actually vegetarian, with the option of adding meat -- the combinations are so interesting I hadn't even noticed!

                  Apparently they've gotten off to a better than expected start and have actually had to hire some employees, so yay for job creation!

                2. m
                  Martin Strell Apr 25, 2011 05:30 AM

                  We tried a half baked pizza during one of the trial runs about two weeks ago. I really liked it. It was a white mushroom pizza. The crust was thin and crisp and the toppings fresh and tasty.

                  1. m
                    Michael Rodriguez Apr 16, 2011 11:47 PM


                    3 Replies
                    1. re: Michael Rodriguez
                      wolfe Apr 17, 2011 03:52 AM

                      1650 Park Street
                      Unit F
                      Alameda Marketplace

                      1. re: Michael Rodriguez
                        Robert Lauriston Apr 17, 2011 09:54 AM

                        Due to a bad auto-link the map is showing the wrong Farmstead. It's where Feel Good started out (before they moved down the hall to a bigger space).

                        Farmstead Cheeses & Wines
                        1650 Park St, Alameda, CA 94501

                        Feel Good Bakery
                        1650 Park St, Alameda, CA 94501

                        1. re: Michael Rodriguez
                          Ruth Lafler Apr 17, 2011 07:05 PM

                          Oops! Sorry! Thanks, guys!

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