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Why is In-n-out so damn good?

There is nothing particularly special about it right? I can hand leaf my own damn lettuce and make patties that were never frozen. But why is that taste so hard to replicate? Could it be the cheese or sauce? I wouldnt be surprised if they sprinkled crack in there

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    1. I for one cannot understand all of the glorified hype of In N Out? I've tried to like it but to me, it tastes like a regular take out hamburger. The fries are nothing spectacular even though it's cut fresh with each order. Good but not good enough to drive out of my way just to have it. I do respect their business philosophy but for now I'll settle for a double whopper or Big Mac and be just as happy. Sorry.

      2 Replies
      1. re: Clinton

        One enormous difference comes immediately to my mind. I can't get a double whopper or a big mac cooked my way (medium rare). I can get a double double cooked exactly the way I like it.

        1. re: Servorg

          Another big difference is that (at least at McD's) you're never getting a freshly grilled burger like at InO. Since around '95, McD has been par-grilling and then nuking them. Also, InO doesn't use the usual commodity ground beef, but grinds their own.

          That said, their fries suck unless ordered well-done.

          I consider InO to be the burger of my youth, i.e. what you could get at the average independent drive-in in the 60's, but rarely find these days.

      2. I, too, have tried to get the In N Out thing and just don't get it. It's good, but it's hardly great. It does kick butt over McDonald's, Burger King, Jack In the Box, Wendys - those sort of places, but frankly, I find it on about a par with Carl's Jr. and nowhere near as good or interesting as any number of other independent or small chain burger places. And it's true, it's fries are really not all that good at all - better if you order them "well done" and they follow orders, but still...

        1 Reply
        1. re: estone888

          Because there's not a lot of them, and so it feels like a special treat when you go to one.

          If they blanketed the area like McD's and you saw them on every corner, then it wouldn't be the same even if everything was exactly the same.

        2. Quality you can taste.®.