Cheese counters you love...
Cheese Plus at Polk x Pacific is terrific! I think it's 2001 Polk St, SF. Ray Bair owns it and went 'out on his own' after being a cheese buyer for Whole Foods. They also do espresso, and have other specialty foods (sausages, wine, crackers, oils, pasta, etc) and sandwiches.
2001 Polk St, San Francisco, CA