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craigcep Mar 14, 2011 07:58 AM

Good bye Supersol. From Koshertopia:

Supersol to Change Name
By: KoshertopiaAdmin

The popular supermarket chain, Supersol, currently with four locations across the tri-state area has been sold. Koshertopia has been informed that the new Management will rebrand all locations under the name ‘Seasons’. The change will take place on March 21st.

  1. m
    MartyB Mar 25, 2011 06:37 AM

    http://www.5tjt.com/featured-news/997...

    Supermarket Sweep
    Written by Larry Gordon
    Thursday, 24 March 2011 12:21

    A traumatic transition took place last week on Central Avenue in Lawrence, and very few of us even noticed. And that was the plan, as SuperSol moved off into the sunset and, without as much as a nail being knocked into the wall, was renamed overnight by the new owners and is now “Seasons.”

    Laurence Garber, a kosher food innovator who opened SuperSol almost 30 years ago, handed over the keys to his four stores, in Lawrence, Queens, Scarsdale, and Manhattan, to the energetic and new young visionary, Meyer Gold, to see to it that the store—which, frankly, is kind of run down—finally becomes state-of-the-art and moves into the 21st century, a mere 11 years behind schedule.

    “We’re going to move along slow at first and continue the tradition that was set in place by Laurie Garber and his staff at SuperSol,” said Mr. Gold, as we looked around at the many improvements that are needed in the store, which they hope to have drastically redesigned and upgraded by the end of this coming summer.

    In Queens, Seasons took over the old SuperSol on Main Street six months ago and had hoped to be open for the Passover shopping rush, but, Gold said, it looks like for now the new store will be opening after Pesach.

    A big part of this story is the luring away of the dynamic and hardworking Alex Wercberger, the prime moving force behind Kosher World of Far Rockaway, to the management team at Seasons. What that will mean for Kosher World remains to be seen, as Seasons begins the process of slowly renovating and upgrading all the departments at the old SuperSol until it is brought up to the level of some of the biggest and most advanced kosher food emporiums throughout the New York area.

    Shoppers at Kosher World on Tuesday were somewhat stunned to hear that Alex was gone, and some were just as surprised that he had not gone too far and that he could be found on Central Avenue in Lawrence, at Seasons. Rabbi Yosef Eisen, director of the Vaad HaKashrus of the Five Towns, said that he was hopeful that Kosher World would be able to stay open and that he thought the store plays an important role in the shopping dynamic of the area.

    For Alex Wercberger, after 12 years at Kosher World, it’s a new start and a new challenge. Alex is a young activist who resides in Boro Park with his family but is simultaneously an important fixture and personality in daily life in Far Rockaway and the Five Towns. His instincts and ability to build relationships that benefit the community have made him a community liaison to the 101st precinct in Far Rockaway, where he enjoys an excellent rapport with top police brass. Alex is also at home with Nassau County police officials, including police commissioner Lawrence Mulvey.

    I walked around the store with him on his first day at work at Seasons and it was easy to discern the enthusiasm he had for being part of the effort and redoing the store and bringing it up to par. One of his goals is to make Seasons as popular a shopping haunt as Brach’s in Lawrence and Gourmet Glatt in Cedarhurst have become.

    Benji Schrier, veteran store manager at SuperSol, joined us on the walk through the store and talked with us about his 27 years with SuperSol and his role at the new Seasons. He said he understands that the store needs some serious renovation and he is confident that the new owners will accomplish precisely that over the short term. About the SuperSol and now Seasons customers, Benji says there is a unique loyalty and relationship that shoppers have with the store. It’s hard to explain, he says, but the Five Towns has grown considerably and people shop where they do for a variety of understandable as well as inexplicable reasons.

    Whatever it is, Meyer Gold of the new Seasons promises to be creative and innovative in his approach to his new business and feels that the winners of the old/new place to shop in town—especially as yom tov approaches—will most of all be the consumers. So the management team is in place in the personages of Alex, Meyer, and Benjie. I suppose you can say that along with the arrival of spring a new season has begun.

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      dfsny613 Mar 16, 2011 11:23 AM

      I have been told that the kosher supermarket in Riverdale (Skyview) is also becoming a Seasons.

      1 Reply
      1. re: dfsny613
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        robocop Mar 16, 2011 04:50 PM

        The kosher supermarket in Riverdale has been bought by the person who ran the catering arm of Supersol Westchester--Elisha Block. I have been at Riverdale Kosher Market since the new ownership took over. It looks beautiful, bright and clean with well stocked grocery shelves and freezers, a good selection of meats and chicken, and the prepared take out food that I tasted was delicious.
        The old Riverdale Kosher Market was good. The new Riverdale Kosher Market is better.

      2. m
        mggn Mar 16, 2011 07:54 AM

        Funny, several months ago, the Supersol on Main St. in Flushing was sold and was going to re-open as Seasons. Maybe he bought the other Supersols as well?

        10 Replies
        1. re: mggn
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          at9001 Mar 16, 2011 09:33 AM

          i've heard a rumor that the one is scarsdale is about to undergo a major renovation and expansion, as well.

          1. re: at9001
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            craigcep Mar 16, 2011 10:00 AM

            Good. It is much too suburban to look like the old UWS one.

            1. re: at9001
              m
              MartyB Mar 18, 2011 02:07 PM

              Speaking of expansion, I was at Gourmet Glatt today and noticed that they are in the process of expanding their store. I used to be a Brach's hassid but for the past few months have switched over to Gourmet Glatt - parking headaches and all.

              1. re: MartyB
                berel Mar 18, 2011 02:29 PM

                I found when GG is busy it's easier to enter the lot from the Washington Ave entrance and park in 2nd row or on the side. Which store are they expanding into?

                1. re: berel
                  m
                  MartyB Mar 20, 2011 12:54 PM

                  To the right facing the store. I guess where the Karate place was.

                  1. re: MartyB
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                    dfsny613 Mar 20, 2011 01:43 PM

                    They usually take over one of the empty storefronts in the mall for their pesach annex. Was that it?

                    1. re: dfsny613
                      m
                      MartyB Mar 21, 2011 01:28 PM

                      No, this clearly looks like an expansion. They broke through the wall.

                      1. re: MartyB
                        berel Mar 21, 2011 07:16 PM

                        was there tonight ,it's a room full of freezers and fridges

                        1. re: berel
                          m
                          MartyB Mar 25, 2011 06:32 AM

                          I am now confused. Looks like an expansion. Headline in the 5 Towns Jewish Times says "Finally, Gourmet Glatt Expands" but then goes on to say.

                          "Kosher supermarkets throughout the area are geared up for the big pre-Pesach food shopping rush. Above, the staff at Gourmet Glatt in Cedarhust in its expanded special Passover store that opens for business on Sunday."

                          http://www.flipbookserver.com/scripts...

                          1. re: MartyB
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                            MartyB Mar 25, 2011 10:45 AM

                            Went there today. It is a full blown expansion. Wall was completely removed, fridges and freezers were mostly stocked. Once the pesach holiday is behind us it will be interesting just how the full layout of the store changes. Mazel Tov to them!

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