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Mar 11, 2011 08:17 PM

Brand Failures

After reading the topic Brands that have not changed over the years I began to think of products under a brand that flopped: Cheeseburger Doritos and Purple Heinz ketchup come to mind.

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  1. Crystal Pepsi is the first and biggest that comes to mind. I grew up near a bottling plant, so the hype in the surrounding area was unbelievable. Also, Pudding Roll-Ups, even though I kinda liked them.

    1 Reply
    1. re: theferlyone

      I actually loved Crystal Pepsi and was disappointed when they stopped making it. I also enjoyed the Holiday Spice they had out about 5 years ago at Christmas. I stockpiled it while I could get it.

      02putt, my children would beg for the Cheeseburger Doritoes and I liked them better than some varieties.

    2. New Coke... can't think of anything that was a bigger marketing travesty.

      5 Replies
      1. re: iluvcookies

        'New Coke' was one of the greatest marketing campaigns in history. Coca Cola had millions of people demanding they bring back 'classic' Coke so they did and they had one of the biggest sales increases in company history. More han 25 years later, people are still talking about it. If they somehow could have anticipated the reaction, they still would have introduced New Coke.

        1. re: John E.

          Good point... though the actual product was a failure.
          Perhaps I haven't given Coca Cola the credit they deserve for such a smart move.

          1. re: iluvcookies

            Coke had lost a little market share to Pepsi at that time so they took the drastic step to sweeten Coca Cola, to make it taste more like Pepsi. I remember buying a six-pack of Coke in cans so I would have some of the old stuff. I dropped it in the parking lot and a couple came open and were squirting and the rest were dented. I just drank the damn stuff.

            1. re: John E.

              Coke became sweeter because that was when they switched from sugar to corn syrup...

              1. re: jlbwendt

                They actually switched to corn syrup BEFORE the New Coke thing happened.

      2. The Tropicana carton re-design debacle. $35 million and no focus groups to determine how consumers would feel about it. When they objected loudly, Pepsi Co. had to backpedal and bring back the old packaging.

        5 Replies
        1. re: Pedr0

          as far as failed packaging redesigns go, i'm not sure anyone can trump Sun Chips:

          1. re: goodhealthgourmet

            "The company is returning them to their former bags that can't be recycled — but won't wake the neighbors — while it works frantically to come up with a new, quieter eco-friendly bag."

            They might try using a "paper" bag. I've heard they're recyclable...

            1. re: Pedr0

              ha! i know, it's rocket science, right?

            2. re: goodhealthgourmet

              Getting the chips out of those bags quietly was like trying to unwrap a piece of candy quietly during the sermon at church so your kids don't notice.

            3. re: Pedr0

              I loved the little orange as a cap, it was SO cute.

            4. I remember back at some point here in Canada that Hostess chips put out a bunch of fruit flavored varieties.

              2 Replies
              1. re: im_nomad

                Egad, I had forgotten (blocked?) those fruit flavours but just had a flashback to cherry chips...

                1. re: grayelf

                  I don't remember that one and am glad I don't ;P

              2. Does anyone remember clear Pepsi?

                2 Replies
                1. re: enbell

                  Yep... that's the Crystal Pepsi mentioned above.
                  Snapple also had a line of sodas that included a clear cola, which I happened to like. Not sure if the Snapple sodas were considered a true failure or just abandoned in favor of the teas/juice drinks, but I sure do miss them.

                  1. re: iluvcookies

                    Every time I struggle to wash a purple stain off the counter, I wish those drinks were clear.