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BURGER LOUNGE SUPERDINER

I found it rather strange that the UT's Superdiner, Burger Lounge Owner Dean Loring, prefers McDonalds to his own. Their web site touts their sustainable culture, but when push comes to shove, he likes factory meat better than the organic that he touts.

I guess he can have his burger and eat it too.

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  1. He didn't say he 'preferred' it. He said it is what he wants at 3 a.m. after a night of bad behavior.

    He gives in to his cravings and admitted it.

    1. You must have read a different article than I did. The one I read quotes Dean Loring as saying:

      "It’s 3 a.m., I’m dulled from a night of generally bad behavior. While wearing a large sombrero and Jackie Onassis sun shades I slide into the local McDonald's, where I quietly sink my teeth into a steamy hot Quarter Pounder with cheese. A sublime balance of fat, sugar and salt creeps beautifully across my wine stained palate. Slowly I finish it off with the best fast food french fries in the business. The morning sun slowly rises across the parking lot. Its offensive rays dance against a red-headed plastic clown named Ronald. I am ready to take on the day with barely a tinge of guilt."

      A few thoughts come to mind:

      1) Burger Lounge closes at midnight, depending on location.
      2) It would be unseemly to promote one's own business in the Superdiners column.
      3) Nowhere in that text does it say anything at all about preferring McDonald's product to his own company's offering.

      1 Reply
      1. re: Josh

        I think you got the context correct, one's standards will vary depending on the situation. A great example, airline food.

      2. I wonder if he likes going to Bully's East to get prime cut steak, too?

        http://chowhound.chow.com/topics/6616...

        -----
        Bully's East
        2401 Camino Del Rio S, San Diego, CA 92108

        1. When did craving fast food become a culinary sin? Even Julia Childs admitted that she liked McDonald's fries.

          With that said, Mr. Loring's real crime is tha a true San Diego would only eat carne asada burrritos at 1:30 a.m. For shame.

          8 Replies
          1. re: wanker

            EXACTLY!!!! right about the burrito.

            I have felt their website and philosophy to be a little holier than thou. How can you be so self riotous and have a whole marketing campaign based on telling me how good and environmental you are and I should also feel good about dining with you, but given the opportunity the owners do not practice what the preach.

            1. re: normalheightsfoodie

              So at 3 a.m., Dean Loring needs to go to Roberto's for commodity beef rolled up in a commodity flour tortilla, because that's better than eating commodity beef in a commodity flour hamburger bun.

              Brilliant.

              1. re: Josh

                I do not have a problem with commodity beef. But if you are enticing clients with a marketing campaign that claims how careful and cautious you are, I find it a bit of talking from both sides of his mouth, do as I say, not as I do.

                1. re: normalheightsfoodie

                  Again, it's not like he does it all the time. He stated he is not perfect, in a tongue in cheek fashion (since McDonalds aren't open at 3 a.m.)

                  At least he is being honest about his indiscretions, which is better than lying directly or by omission.

                  The 'marketing campaign' doesn't push anyone to *only* eating organic for your whole life, but encourages you to do so and lets you know you don't have to make an extra effort to do so at his restaurant.

                  1. re: normalheightsfoodie

                    Sorry, I just think that's nutty. Ideological purity is impossible in our society. I don't see what one thing has to do with another.

                    1. re: Josh

                      I think Josh just accidentally admitted he broke down and is eating a Double-Double while posting on Chowhound.

                      1. re: MrKrispy

                        No, but I did have a commodity chile relleno burrito for lunch.

                        The horror, the horror...

                        1. re: Josh

                          Well, let's get carried away, shall we?

                          I watched a snail crawl along the edge of a straight razor. That's my dream. It's my nightmare. Crawling, slithering, along the edge of a straight razor … and surviving.

                          --Col Kurtz

            2. I found his accessories totally wrong for a 3 am Mc'Donald's run..

              'While wearing a large sombrero and Jackie Onassis sun shades I slide into the local McDonald's'

              2 Replies
              1. re: Beach Chick

                I dunno -- sounds like a typical late-night at the PB McD's...

                1. re: bizzwriter

                  You have a valid point bizz on PB...lots of freaks late night in PB.

              2. I'll have lolipops with my son once in a while. Doesn't mean I prefer them