What's with Susie Cakes?
Much ado about nothing: Pricey, mediocre flavor, worse than supermarket appearance.
Am I missing something?
I totally agree. I never saw what the attraction was. They are extremely overpriced. Sweet Lady Jane sells cupcakes for around the same price and they definitely are bigger and better tasting.
Actually, the cupcakes they sell in the supermarkets taste better.
Taste is a very subjective issue, but I have to disagree with both of you. SusieCakes' flavor, balance of flavors (sweetness/flavor/fat) moistness, crumb, and texture and seasonal offerings are superior to average supermarket baked goods, at least on my palate.
"Appearance" of supermarket cakes and cupcakes are typically very uniform and inspire no whim or style - very institutional. SusieCakes' style has "Americana" down pat.
I've never tried SLJ's cupcakes, but her cakes are good - as long as they're fresh - which had been an issue with me and why I stopped going a few years ago (along with the overbearing customer service issues). My favorite items of her's have always been her lemon fill-in-the-blank. I prefer Lido in Manhattan Beach when looking for a SLJ sub - the family running the shop used to work for SLJ. Great products with the SLJ artistic flair, very similar in most ways except I get treated like I exist.
While I've only been to SusieCakes' a handfull of times, one of my lads loves their lemon bars and the butterscotch with ? pudding while a bit expensive is really delicious!
Note that while CHOW linked to WLA and Newport branchs, I've only been to the store in Manhattan Village.
11708 San Vicente Blvd, Los Angeles, CA
2043 Westcliff Dr, Newport Beach, CA
I can only speak for the Susie Cakes in Calabasas, but I think in the realm of cupcakes, their red velvet is one of the gold standards out there. The frosting is amazing and they are able to maintain a high quality throughout the day. That being said, the value proposition is definitely not part of SC's virtues...I once ordered 4 dozen cupcakes, and asked if they might consider a quantity discount...short answer was sorry.
I agree with you. Their frosting is overly sweet and the cake is too dense and also too sweet. The frosting doesn't taste like real buttercream. I don't know what they put in there but it ain't all butter. I'm sure there's a butter substitute in there. I can taste it.