HOME > Chowhound > San Francisco Bay Area >

Discussion

Why no Pinkberry in SF?

  • 12
  • Share
LOCKED DISCUSSION

Had a craving last time I was in the city - but am led to believe there is no pinkberry to be found anywhere in SF?! I can't believe that's true...but if it is am curious as to why it hasn't opened in SF yet. I would have thought SF would be a major market (regardless of what you think of the taste...)?

-----
Pinkberry
368 Santana Row, San Jose, CA 95128

  1. In the city, try Fraiche, which I think is much better than Pinkberry or the mom and pop pinkberry clones. My current obsession is the mediterranean--plain frozen yogurt with honey, walnuts and dried figs.

    -----
    Pinkberry
    368 Santana Row, San Jose, CA 95128

    7 Replies
    1. re: Scotty100

      I think it is too late for Pinkberry in SF. There are several fro-yo places that are all over SF, including one in Westfield and one in Embarcadero off the top of my head which are pinkberry-esque and people are not falling over themselves to get it.

      One reason is that the frozen yogurt craze is fading following previous crazes like bubble tea. Another reason is that this is SF and it is too cold to eat frozen yogurt 2-3 times a day. Also, SF people aren't really into "hip"--they prefer local, frozen yogurt made from organic milk, or ideally some dude making salami flavored ice cream in the mission.

      -----
      Pinkberry
      368 Santana Row, San Jose, CA 95128

      1. re: sfbing

        Actually Noe Valley.
        http://www.urbandaddy.com/sfo/food/12...

        1. re: wolfe

          Well, both neighborhoods, from the same source. Humphrey Slocumbe had Boccalone prosciutto ice cream before Chris branched out with the nduja.

          I'm not sure it beats Fraiche in health benefits though.

          -----
          Boccalone Factory - Not Open to Public
          1924 International Blvd, Oakland, CA 94606

        2. re: sfbing

          Not into hip. Give me a break!!! The food can be so self conscious, it should be in long term psychotherapy. Pinkberry is not hip enough.

          There are a few Pinkberry places in the Southbay ie the ever happening Westgate West strip mall on the edge of Saratoga. Sorry Scotty100 I am well out of the demographic you cite, so, sadly, I am afraid Pinkberry is no longer hip.

        3. re: Scotty100

          Cefiore, which does just fine in LA in the Ktown area and San Gabriel Valley, opened in Westfield center and totally tanked. It was bought out by a similar chain (I think Yoppi). Yoppi also has a presence in SF FiDi and appears to do reasonably well.

          I don't think SF has the market for Pinkberry-and-clones that exists in LA. It's just not the city's vibe. It's well known that Pinkberry is just a bowl of frozen chemicals. Fraiche and the half dozen or more independently owned gourmet ice cream shops do far better with their emphasis on quality ingredients. sfbing is right; it's COLD in SF. If I'm going to have a frozen treat, I want a small cone of something packed with flavor, not a big bowl of something for the sake of cooling down. You don't see Hawaiian or Chinese-style shaved ice taking off around here either. On a 90-degree day in LA, however, I'd gladly stand in line to get Pinkberry or shaved ice!

          -----
          Yoppi
          475 Sansome St, San Francisco, CA

          Pinkberry
          368 Santana Row, San Jose, CA 95128

          Cefiore
          59 New Montgomery St, San Francisco, CA 94105

          1. re: Pei

            There's a Yoppi in the Mission, too.

            -----
            Yoppi
            475 Sansome St, San Francisco, CA

          2. re: Scotty100

            I love Pinkberry and would go in a second.

            This discussion of SF hipness is hysterical.

          3. There is going to be a Pinkberry opening up at SFO. I think that's the only way Pinkberry will be in SF.

            -----
            Pinkberry
            368 Santana Row, San Jose, CA 95128

            1. Scotty, just FYI, I think there are plans for a Pinkberry in Berkeley, maybe on University Avenue but not sure when it's supposed to open.

              I agree with everyone that the fro-yo craze is dying down, as we've seen a few fro-yo shops closed. But despite that, Pinkberry still is going strong. They recently opened another shop in San Jose. I've tried a lot of frozen yogurt and I'm not a fan of the imitators but I do like Pinkberry so I for one would check it out even though they're originally from LA and is now a chain. It's still good, so I'm not going to snub it.

              As for San Francisco, I think it's more a cost-factor than a demand issue. Just doing business in the city is a lot of headaches. For now, I agree with others that the Fraiche outlet in the city is a great alternative to Pinkberry.

              -----
              Pinkberry
              368 Santana Row, San Jose, CA 95128

              1 Reply
              1. re: singleguychef

                Dozens of independent / tiny chain frozen yogurt places have opened in SF in recent years, so the lack of Pinkberry outlets in SF proper obviously doesn't reflect a lack of demand for that general sort of product.

                There is a Pinkberry opening in Berkeley, two blocks from UC on Telegraph Avenue. They'll be competing with half a dozen other froyo places in the immediate neighborhood.

              2. Hi Hounds, sorry to interrupt, but speculation on demographics and business issues are unfortunately off topic for this board. Since there are some chowy tips here, we're locking this thread and leaving them for those on the frozen yogurt trail.