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Top Chef Target Adds

Granted, blatant sponsor tie in but I did get a kick out of the spots. Always a fan of Kevin good to see him poking fun at himself.

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  1. i love them! kevin is probably my favorite cheftestant in the shows history. very funny

    1 Reply
    1. re: mattstolz

      I liked that the commercials were playing role reversal on Kevin's skills. Not being able to release food from a pan; not including bacon in a dish. Clever and tongue in cheek all the way. Kudos to the folks who dreamed them up and kudos to Kevin for playing along!

    2. I liked them as well - pretty cute! And quite frankly, I'd MUCH rather have an ad like that vs. having one of the cheftestants say "We're jumping in our Toyota Rav4s and heading over to Whole Foods to shop for Buitoni products!"

      And like Matt, Kevin is one of my all-time favorites - I've missed seeing him. :-)

      6 Replies
      1. re: LindaWhit

        I really like Kevin and Eli, the "little buddy' of that season.

        1. re: LindaWhit


          I thought the ads were quite witty. Kevin's self-consciousness and acting skills (not) made them endearing. In contrast, when the camera lingered on the sight of a huge store display of Swanson chicken stock/broth with no context, I thought "Do you think you can be any more obvious dealing with sponsorship issues?" Typically, the camera's loving shots of a sponsor's logo of the ovens or the cars has some context: the contestants are riding someplace or the contestants are in the midst of cooking. This close up of chicken broth came out of nowhere.

          1. re: Indy 67

            Agreed a lingering shot of the chicken broth whilst the contestants are searching for ingredients for cookies is a little distracting. At least have some sort of context; ie flour perhaps.

            1. re: Withnail42

              LOVE this quote from Eater.com's Mike Silvestri: "Our cheftestapants scramble to begin making cookies. Bravo nicely presents us with a shot of Swanson Chicken Stock, because this is a cookie challenge."

              I was pleasantly surprised with the Target ads - I wasn't expecting it, and so I lauged out loud the first time I saw it!

            2. re: Indy 67

              My husband and I BOTH called out that weird chicken broth placement at the same time. It was annoying....like they aren't even trying to pretend anymore that it is something other than a product placement.

              1. re: Indy 67

                I noticed that, too! I'm usually tolerant of the product placement ads, but that one made me go, "Ummmm, wha?" Another one from that same episode was the kosher salt shots throughout the cookie challenge. Yes, I know you use some salt in baking. But I think we saw the kosher salt boxes/pours at least 3 times during Cookie Monster/Elmo/Telly Quickfire.

            3. Very clever ads, good choice using Kevin - all in all, brilliant marketing by Target.

              1. Kevin and padma and no pork is pure genious on both their acting parts. priceless expressions

                1. This is the right way to do a sponsor tie-in instead of some awkward placement in the middle of the show that ruins the flow.

                  1. I thought the entire Target episode was entertaining. I'm not bothered in the least by the Target placement. I kind of wish they would have used one of the Voltaggio brothers in the spot rather than Eli. I didn't really care for him much during his season. Much like Mike, I think he thought his dishes were always better than they really were.

                    I too was a little confused by the chicken stock footage during a cookie challenge.

                    3 Replies
                      1. re: John E.

                        i wouldnt have minded the fact that the episode was one giant target ad as much if it had been earlier in the season. however, i feel like the season is getting down to the wire a little too much for these gimmicky kind of challenges. would much rather see them being able to cook the food that they are good at making and be able to make it right.

                        1. re: mattstolz

                          I see your point. Some of these ECs seem to be less about the chefs' food and more of an endurance contest. I did like the outdoor cook on an open flame sleep in a teepee challengexin TC 6 however. None of the Elves or Bravo people know much about American Indians however. The only Indians that had teepees were the plains Indians, not those in the desert southwest.