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Jan 27, 2011 09:49 AM

Alex Guarnaschelli poster girl for I Can't Believe It's not Butter

Hey now...

Alex Guarnaschelli is now plugging a butter substitute:

Is this this the same Alex Guarnaschelli who is the executive chef at Butter? (Hmm...maybe now the place will called I Can't Believe It's Not Butter.


Is this the same Alex Guarnaschelli who shoots chefs dirty looks when they don't use good enough ingredients on Chopped?

Is this the same Alex Guarnaschelli who gushed in a recent interview how much she adored Kerry Gold butter because of its rich flavor and deliciousness?

Why yes it is.

Guess Kerry Gold didn't make her a deal.

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  1. The photo of her in the link--it either looks like she has lost a lot of weight, or the pic was taken at a very weight-flattering photo. Maybe she is using this stuff at home. Either way, she has to be a better spokesperson than Megan Mullalley doing that dumb dance in the grocery store.

    1 Reply
    1. re: jarona

      That picture definitely looks like one that was taken probably 5-10 years ago. I just watched her Chefography on the Cooking Channel, and it looks like pictures of her they showed when she was an up-and-comer.

    2. I can't be the only one who finds her annoying...

      2 Replies
      1. re: yfunk3

        You're not.

        And as someone else noted, I find it "interesting" that she (being the chef she is) is now hawking this. I guess it's hard not to take the money when offered, though.

        1. re: yfunk3

          Hey, I never much liked Fabio but honestly? I'd rather be sentenced to a white room with a chair and a tv and an endless loop of Fabio commercials than watch her plug fake butter even one single time.

        2. The link gives a more nuanced view on why she did it and the drawbacks of the product. She states clearly it's not butter and can't be substituted wholeheartedly. I don't see why this is such a big deal.

          They asked to see if she could develop something tasty using it and she did.

          1 Reply
          1. I'm sorry but if I were the owner of Butter, I would immediately dismiss her. That is an absolute embarrassment to the restaurant. It's a slap in the face to the title of their business and the ethos of their food. Doesn't matter if it was just a one off event or what not, you don't disrespect your employer like that.

            1 Reply
            1. re: piano boy

              Who's to say the owner of Butter doesn't already know about this? And maybe even wants the PR? From what I've read on this site, Butter doesn't have that great a rep to begin with.

            2. I think the use of the term "poster girl" in your header is misleading as it is Kim Cattrall who will be seen by the public as the spokesperson. Alex is just contributing recipes and "singing the praises" of the stuff on some blog.

              2 Replies
                1. re: TrishUntrapped

                  I stand corrected! Gosh, I'm embarrassed! Thanks for setting me straight, Trish.