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Jan 21, 2011 09:12 AM

Sugar Rush, Red Bank - new cake store

Has anyone had the pleasure of buying their cakes yet?

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    How in the world did they get around this long standing business venture?

    4 Replies
    1. re: HillJ

      i don't think copyright infringement applies when the businesses in question aren't the same class.... what I mean is, one is/was a television show and the other is a food establishment... maybe

      1. re: aklein

        perhaps. The television series Sugar Rush is based on the very popular baking career of Cake Love shop owner, Warren Brown, Washington, DC. I'm not clear if infringements apply either but I don't believe the name of the RB bakery is a coincidence.

        1. re: HillJ

          Plus, their place is called sugarush. One word, not 2.. one R, not 2.

          1. re: leesh782

            It's known as the pricey cupcake place now. $4-7.00 for a custom cupcake.
            One word not 2, one R, not 2 doesn't make a bit of difference really.
            But, I'm glad you are enjoying it and I hope they can stay afloat on cupcakes alone.
            The custom cake we ordered for an event was very expensive and very disappointing.

    2. Sugarush cupcakes are the perfect size (not too big, not too small; They have just the right amount of icing (which in itself is the perfect consistency, whether its buttercream or whipped cream or any of their other specialties), all while being not overly sweet. The cakes are never dry... they are fresh and moist, light and airy. Some of them even come with various fillings (such as mint buttercream, raspberry coulis and more), not to mention all kinds of toppings beyond the realm of generic... plain ol' sprinkles are SO last year...

      It's also obvious that the owners are fully aware that everyone eats with their eyes first. The shop itself is a feast for the senses, artfully decorated in candy colors and textures from floor to ceiling.

      Another cool concept that Sugarush employs is the idea of a "cupcake bar" wherein you the customer gets to select an un-iced cupcake, and then customize the icing, toppings, and any other embellishments you'd like.

      They also have a big selection of vintage/retro candy as well.

      Really cool, fun place!

      8 Replies
      1. re: leesh782

        Leesh, care to share the price one pays for such customized pleasure?

        1. re: leesh782

          Like most of the real estate in RB, way too costly and waaaay too trendy. Enjoy it while it lasts

          1. re: Tay

            I tried Sugar Rush and thought it was just ok. I would gladly put down the money especially if I felt the quality was there. The concept is cool..but this most likely will not survive. The cake was dry, and I didnt taste any butter in the "buttercream". Drop the price 2 bucks and open as a kiosk in a mall and you would do well. Red Bank rents and expenses will chew this cupcake apart. So far in my cupcake travels, no one has beaten Crumbs, for flavor and imagination.

            1. re: foodislove1958

              Well to each his own, I suppose. For instance, I loathe Crumbs. But I love Sugarush and Flaky Tart (in Atlantic Highlands).

              As for the price, I don't mind because I typically go there for *a* cupcake or two.. as for the $7 price claim, haha yes if you wanted your cupcake iced, filled and topped with over 15 different things! Typically, realistically... most people's cupcakes would be between the $2.50-$3.50 range.

              (Btw, the reason I pointed out the correct spelling of sugarush was because someone had asked about the Warren Brown show on Food Network, and I was just pointing out the different spelling.)

              Anyway, I wish them the best and at the very least, they are brightening people's day with their cute shop and fun concept.

              Flaky Tart
              145 1st Ave, Atlantic Highlands, NJ

              1. re: leesh782

                leesh782, Having started this post in the first place, I wondered what fellow CH thought of this new bakery upon visiting. My first order/impressions weren't great.

                I understood why you pointed out the difference in business name spelling, and I still don't believe the choice of business name is accidental.

                We paid $12.00 for two cupcakes when they first opened and our custom cake cost over $75.00 and tasted dry/awful.

                While I wish the owners good luck, I can't honestly endorse the products. Fun concept aside, a business that can stay afloat on $3.00 cupcake customers is a magical formula in any economy...,let alone this economy. I trust they will focus on superior quality/great cake sales and event planning to attract a sustaining venture.

                Flaky Tart has an outstanding formula for success. The least of which, great baking skills, without gimmicks.

                1. re: HillJ

                  Very well put HillJ. Leesh...I did forget about the Flaky Tart...duh...of course theirs are good. I had their Coconut one..honestly one of the best Ive ever had. The sucess of any of these establishemnets really is great baking skills. I learned a long time ago that cooking is an art..but Baking is all about science as well..

                  1. re: foodislove1958


                    If I was going to endorse a glorious cupcake, worth the miles traveled, it would be one from The Bent Spoon in Princeton, NJ. Known for their unique and locally sourced ingredients that boogle ice cream lovers vetting quality scoops, their cupcakes are also uniquely stellar.

                    1. re: HillJ

                      I second the Bent Spoon cupcakes. I love their frosting - not too sweet, and just perfect.

                      The Bent Spoon
                      35 Palmer Sq W, Princeton, NJ 08542

        2. I understand two additional shops catering to the cupcake loving crowd are opening in Red Bank; making for a total of three cupcake shops within walking distance of one another.

          While I wasn't a personal fan of Sugar Rush's gourmet cakes and harbor a high bar for the perfect cake/icing combo, I really wonder if three similar bake shops can co-exist in one shops certainly have to.

          1 Reply
          1. re: HillJ

            I was perplexed by this as well. As an ice cream store owner, I certainly would not want to go into a town where two other stores were opening. There is more of a demand for pizza, I would imagine, than for cupcakes! It's a tough go, especially in this economy. I wish them all luck.