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For better or worse, McDonald's has been keeping "Big" secrets from us Americans

This article from the WSJ details the new "Big America 2" burgers debuting in Japan.

A summary of the new offerings in Japan:

Japan's top restaurant chain by number of stores, McDonald's Holdings Co. (Japan) Ltd. rolled out its Big America 2 campaign last week, featuring four burgers named after U.S. locales. The Idaho burger, which will make its debut by the end of this month, features a quarter-pound beef patty, melted cheese, a deep-fried hash brown, strips of bacon, onions and pepper-and-mustard sauce. The calorie count: 713.

The Texas 2 Burger—with chili, three buns, cheese and bacon—comes in at 645 calories. The 557-calorie Miami burger has tortilla chips—not as a side dish, but nestled on top of the beef patty. By contrast, McDonald's Japan's Quarter Pounder and Big Mac mainstays come in at 556 calories each.

Full article here: http://online.wsj.com/article/SB10001...

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  1. I wonder what is on the fourth of their big four burgers, the Manhattan.

    8 Replies
    1. re: Firegoat

      According to QSR:

      "Finally, the Manhattan Burger is a flashier version of last year’s New York Burger, and will be sold beginning in mid-March. It includes a slice of mozzarella cheese, lettuce, onions, a slice of pastrami and a sour cream-based sauce."


      1. re: ipsedixit

        Pastrami and sour cream sauce? Fuhgeddaboutit. Not in the Manhattan I know.

        1. re: rockycat

          But it almost makes sense in the country known for putting corn and mayonnaise on pizza.

          1. re: rockycat

            With all the random crap tossed on the burgers it makes me think they hired Rachael Ray as a burger design consultant -- except they aren't called sammies or sliders.

            1. re: rockycat

              You think pastrami and sour cream is weird for a "Manhattan" burger?
              Just look at their "Miami" burger -- it's got fried tortilla chips on it!
              No way in hell in Miami!

              1. re: racer x

                and people in hawaii DO NOT generally put pineapple on everything they eat. but i guarantee if you see a hawaii burger or hawaii pizza anywhere, it will come with pineapple on it. this is about selling perception, something mcD's is an expert at.

                1. re: racer x

                  racer x,

                  Isn't that ironic that the Miami burger would have fried tortilla chips on it but the Manhattan would not when Bobby Flay's burger joint in Long Island is famous for its "Crunch Burger" with potato chips?

          2. uhhh.... so where is this 'big secret' the OP is talking about? the whole thread should be pulled or re-titled.

            to the best of my knowledge mc donald's makes no secret about what it is putting on or in it's burgers. they do not pretend to sell organic beef raised in the most humane conditions. they make no bones about the calorie count in their food.

            and their burgers, around the world, are 100% beef, as defined by USDA standards. Have any of you ever tried a burger from a japanese chain? like them or not, they are anything but 100% beef.

            1 Reply
            1. re: KaimukiMan

              Um, I think it was more that these burgers weren't being offered here in the States rather than what's in them.

            2. The secret is: JAL will soon have to start making their seats bigger............

              1. Their Angus burgers here already clock in at around 750 cals, as compared with, eg, 5 Guys little burger ca 540 c, or a KFC Double down grilled at 460, or DD fried at 540, or how about a Cheesecake Factory Grilled Turkey Burger at 1331 calories?

                1. Reminds me of a prior thread about the semi-secret mcd's menu...Mc10:45, mcgangbang, mcwhitey, etc

                  1. that Idaho burger actually sounds really good to me. but i am a potato junkie, so that's not shocking.

                    1 Reply
                    1. re: Jelly71

                      i was also thinking that i would like my own private idaho....wait a minute

                    2. I would eat these burgers, maybe combine the Texas with the Idaho by replacing the middle bun in the Texas with a hash brown patty.

                      No shame.

                      1 Reply
                      1. re: Eat.Choui

                        Yeah, that's what I was thinking! Ha. I see absolutely no use for that third bun in the Texas 2...

                        I'd totally eat the Idaho burger...if the burger wasn't at McDonald's. I just can't get into their burgers. Every now and then I have a craving for a Big Mac, but their Angus Thirdpounders just tasted like their regular hamburger, only bigger and more expensive.

                      2. Mmmmmm.

                        I ate the old Texas burger, and it was pretty good except for a gross "jalapeno" sauce.

                        Around these parts we look forward to the seasonal burgers - if not to eat them, then at least to marvel at how gross they look (eg the Carbonara burger, complete with scrambled eggs and a white sauce).

                        1. Very old post but I guess in Japan people still consider McD's a treat based on what's popular there. Americans consider McD's an every day restaurant,therefore the demand for "healthy" options.

                          4 Replies
                          1. re: fara

                            I live in Japan and in the past 20 years McDonalds would never be considered a treat. It is an everyday cheaper alternative to the loads of mom-and-pop restaurants.

                            1. re: Tripeler

                              treat meaning people wouldn't eat there everyday. not as an upscale thing. there is a substantial population in Japan that eat at mcd's every day?bc there is here.

                              1. re: fara

                                I rarely eat at McD's but understand that some Japanese people may eat there several times a week, but I am sure that few eat there every day. It is certainly not considered a treat since it is relatively inexpensive.

                                1. re: Tripeler

                                  I think we're talking about semantics here. I know Mcd's is not expensive in Japan. Still, I don't eat doughnuts every day as I consider them a treat. They are less than $1, but they are so unhealthy that the price is irrelevant.