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For better or worse, McDonald's has been keeping "Big" secrets from us Americans

This article from the WSJ details the new "Big America 2" burgers debuting in Japan.

A summary of the new offerings in Japan:

Japan's top restaurant chain by number of stores, McDonald's Holdings Co. (Japan) Ltd. rolled out its Big America 2 campaign last week, featuring four burgers named after U.S. locales. The Idaho burger, which will make its debut by the end of this month, features a quarter-pound beef patty, melted cheese, a deep-fried hash brown, strips of bacon, onions and pepper-and-mustard sauce. The calorie count: 713.

The Texas 2 Burger—with chili, three buns, cheese and bacon—comes in at 645 calories. The 557-calorie Miami burger has tortilla chips—not as a side dish, but nestled on top of the beef patty. By contrast, McDonald's Japan's Quarter Pounder and Big Mac mainstays come in at 556 calories each.

Full article here: http://online.wsj.com/article/SB10001...

 
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  1. I wonder what is on the fourth of their big four burgers, the Manhattan.

    8 Replies
    1. re: Firegoat

      According to QSR:

      "Finally, the Manhattan Burger is a flashier version of last year’s New York Burger, and will be sold beginning in mid-March. It includes a slice of mozzarella cheese, lettuce, onions, a slice of pastrami and a sour cream-based sauce."

      http://www.qsrweb.com/article/178707/...

      1. re: ipsedixit

        Pastrami and sour cream sauce? Fuhgeddaboutit. Not in the Manhattan I know.

        1. re: rockycat

          But it almost makes sense in the country known for putting corn and mayonnaise on pizza.

          1. re: rockycat

            With all the random crap tossed on the burgers it makes me think they hired Rachael Ray as a burger design consultant -- except they aren't called sammies or sliders.

            1. re: rockycat

              You think pastrami and sour cream is weird for a "Manhattan" burger?
              Just look at their "Miami" burger -- it's got fried tortilla chips on it!
              No way in hell in Miami!

              1. re: racer x

                and people in hawaii DO NOT generally put pineapple on everything they eat. but i guarantee if you see a hawaii burger or hawaii pizza anywhere, it will come with pineapple on it. this is about selling perception, something mcD's is an expert at.

                1. re: racer x

                  racer x,

                  Isn't that ironic that the Miami burger would have fried tortilla chips on it but the Manhattan would not when Bobby Flay's burger joint in Long Island is famous for its "Crunch Burger" with potato chips?

          2. uhhh.... so where is this 'big secret' the OP is talking about? the whole thread should be pulled or re-titled.

            to the best of my knowledge mc donald's makes no secret about what it is putting on or in it's burgers. they do not pretend to sell organic beef raised in the most humane conditions. they make no bones about the calorie count in their food.

            and their burgers, around the world, are 100% beef, as defined by USDA standards. Have any of you ever tried a burger from a japanese chain? like them or not, they are anything but 100% beef.

            1 Reply
            1. re: KaimukiMan

              Um, I think it was more that these burgers weren't being offered here in the States rather than what's in them.

            2. The secret is: JAL will soon have to start making their seats bigger............

              1. Their Angus burgers here already clock in at around 750 cals, as compared with, eg, 5 Guys little burger ca 540 c, or a KFC Double down grilled at 460, or DD fried at 540, or how about a Cheesecake Factory Grilled Turkey Burger at 1331 calories?

                1. Reminds me of a prior thread about the semi-secret mcd's menu...Mc10:45, mcgangbang, mcwhitey, etc