Brewers Association Announces Revised Craft Brewer Definition
The BA has changed the definition of "small" to include breweries producing up to 6 million barrels per year. It was previously 2 million barrels.
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Jim Dorsch
Jan 17, 2011 07:20 PM
Some interesting observations in a recent issue of Craft Brew News from Beer Marketer's Insights. They mention, for example, that Matt qualifies as a craft brewery because most of their output is Saranac, and that means their Utica Club volume is included in the craft total. Meanwhile, Boston Beer's Twisted Tea is not included.
They also mention that inclusion of North American Breweries could go either way, depending on whether you considered the owner of Magic Hat/Pyramid to be NAB or the fund that owns it.
I'm sympathetic to the view that the BA needs somehow to define its members, but it looks as if they'll be forever be painting themselves into one corner or another while doing it. And craft beer shipment figures depend on it, of course, so they could swing one way or the other as the definition is tweaked.
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Insidious Rex
Jan 4, 2011 11:20 AM
Great write up on this yesterday from Andy Crouch. I had forgotten about the Goose Island omission.
›1 Reply-
re: Insidious Rex
Jim Dorsch
Jan 4, 2011 06:54 PM
Thanks for pointing that out. I need to visit Andy's site more often.
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