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Dec 28, 2010 03:37 PM

Is this magazine being rather economical, deceptive, smart or ... ???

Last month when I received my bi-monthly "Taste of Home" magazine in the mail an enclosed letter explained that as this issue was thicker than normal it would count as two magazines. I subscribe to nine magazines and have done so for years and this is the first I've heard of this. Some "Food and Wine" issues are far thicker than others, for example. ToH isn't exactly a favourite magazine of mine, either. I am patiently waiting for it to run out - someone kindly renewed it for me for four years! Not that it is a terrible magazine, it is just so darned basic! (Another topic.)

To those of you who receive this magazine what did you think of the letter? And to those who do not, what is your view? My initial reaction was surprise followed by slight disgust. I can see them trying to save money but what the heck? Not that it truly matters (especially since I don't exactly love the magazine, anyway) but it is those little things that can be annoying! ;-)

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  1. Some of the magazines that I purchase regularly have occasional double issues; notably The New Yorker, a weekly.

    Doesn't chap my buns particularly, their staff need some time off too. (I've never heard of Taste of Home, but I don't buy many magazines.)

    1 Reply
    1. re: SherBel

      Some of the magazines I get also have double issues- but the websites clearly state this. LIke Vegetarian Times- the website says how many issues per year are sent out and which months are combined.

      I'm surprised that Taste of Home would just combine two months to make one larger issue...

    2. Maybe I'm missing something but what exactly are you annoyed at? If they were trying to be deceptive, why would they have sent you a letter stating their intentions? It should be clear that it has to do with money. I work for a major magazine publisher, in a financial capacity, and let me say that producing a magazine is extremely expensive.

      It is in no way about giving staff time is about money.

      2 Replies
      1. re: valerie

        I think I was annoyed by the wording of the letter. Too bad I didn't keep it! I did not realize other publications did the same thing.

        1. re: chefathome

          Yes, it is fairly common. I am a librarian and have spent a fair amount of time over the years checking in periodicals. It happens in mass-market magazines, trade magazines, small newsletters, etc and has for years (pre-recession too). Usually the double issue falls at the end of the year or in the summer, which does actually make me think it could have to do with staff time off at those times (though of course money is always a factor). I'm surprised that they included a letter -- maybe because they did not indicate at the beginning of the year that they would combine two issues, as most publications do.

      2. Also, magazines, like newspapers, are facing very tough financial times these days trying to compete with online content, etc. Don't be surprised in the future to see more magazines taking money-saving measures like this. I think within the next 5-10 years magazines and newspapers may be going the way of the dinosaur.

        1. I would be annoyed that it would be several months before the next issue.

          1. Don't feel bad, I received the Christmas issue on 12/24. I think the subscription is only $10 in the States so it doesn't particularly bother me. Yes the letter was a bit on the craven side.

            3 Replies
            1. re: buttertart

              Yes - subscriptions in the US are usually about twice as cheap, if not more, than here in Canada. I believe one can get Bon Appetit for $1 per issue in the US! Saveur is currently $19.95 US and it is $56.95 in Canada! Crazy. Perhaps I should have started a thread on that instead!

              1. re: chefathome

                Not sure if it applies to Canadian customers also.. but usually has the best prices for magazines. Last year I got Food & Wine, Eating Well, and a few others for $5 each.

                1. re: chefathome

                  I know, I grew up in London, ON. Books are more expensive too. No fair!