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Did Red Medicine commit suicide?

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They kicked Irene Virbila out of their restaurant and posted her photo on the net.

http://la.eater.com/archives/2010/12/...

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Red Medicine
8400 Wilshire Blvd, Beverly Hills, CA 90211

  1. well there's one restaurant i'm in no hurry to go to.

    4 Replies
    1. re: ns1

      why? one less person/party to fight with to get a table

      1. re: mc michael

        i'm not down with restaurants booting out critics.

        1. re: ns1

          Critic kicks restaurant. Restaurant kicks back. Now, that's news (in the "man bites dog" vein)

          1. re: Servorg

            It would be 'man bites dog' if a restauranteur decided to write a review of SIV's food writing. In this case, she was doing her job, and someone decided go nuts.

            The whole thing is so odd - restaurants don't seem to live or die based on LAT reviews, I've noticed. And, since many L.A. restaurants seem to be in the publicity, rather than the food business, it wouldn't surprise me if this weren't some massive PR backfire.

            That said, it'll probably fail anyway (Asian fusion restaurants don't exactly thrive around here), but this ain't gonna help prolong its life.

    2. They say no publicity is bad publicity, but this 'Hound feels that this level of spite has no place in the food service / hospitality industry. Shame on Red Medicine management for taking the low road. This was a poor PR move, in my opinion.

      Though it may not be anything truly substantial, this story may also give the general public the sense of "What are they trying to hide at Red Medicine?". Was the whole "outing of the critic" drama intended to be a diversion from the actual issues in operations?

      Side note: In this age of mobile devices and easy, quick digital photography, don't expect any real degree of anonymity, especially if you're writing about restaurants and sharing it with a huge number of readers. SIV admitted herself essentially that she was going to be "outed" by somebody sooner or later...

      1. They have the right to refuse service to anyone (or I assume they have one of those signs that every other place has), but their argument seems weak. I haven't read any of her reviews, BUT they tried to make it seem like she knew nothing about food. I read an article and she KNOWS the biz. She used to own a restaurant (or multiple, I dont recall), and has played every role. She's got more experience than the guy who runs Red Medicine, that's for sure!

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        Red Medicine
        8400 Wilshire Blvd, Beverly Hills, CA 90211

        1. If Red Medicine thought that this would bring publicity they were right, LA food blogs are buzzing about this topic.

          But I think in the long run, this negative publicity is not going have had a bigger impact than if they would have just stepped it up and received a good review from SIV. I do trust her knowledge, though I may not agree with her palete.

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          Red Medicine
          8400 Wilshire Blvd, Beverly Hills, CA 90211

          1. He's a putz. She was doing her job by visiting his restaurant, and by unmasking her, he was trying to interfere with her ability to do her job. She could have been a judge, an auditor, a police officer, a sports scout or a book reviewer. There are many people whose job is to critique or pass judgement on the work of others. You might disagree with these people, but to preemptively try to ruin her career (remember she hadn't yet even eaten at his retaurant, let alone review it) because she was going to write it up shows a nasty streak that is really beyond the pale. I, for one will not ever eat there. Certainly, he has tried to create a little local restaurant war, and I am proud to say that in this one, I have chosen my side.

            1 Reply