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Lost and Faded Booze Brands of an Innocent Past... Hereford Cows Anyone?

StriperGuy Nov 9, 2010 06:36 AM

A recent thread about Crown Royal reminded me of booze brands that are no longer cool. Heck some of them don't exist at all any more.

Does anyone remember the atrocious Hereford Cows sweet dairy liquor that came in vanilla, strawberry, or chocolate? From a Time Magazine archive article in 1976:


How about some Champale?

Please feel free to chime in with other time capsule booze brands.

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  1. Veggo RE: StriperGuy Nov 9, 2010 07:58 AM

    Champale! In 1979 I bought a bottle for each of 2 shivering homeless gentlemen in New Haven around the holidays, and really made their morning.
    I know the Marie Brizzard brand is around somewhere, but I never see it and I used to enjoy their Pear William. No whole pear in it, but decent budget stuff.

    1 Reply
    1. re: Veggo
      Jenny Ondioline RE: Veggo Nov 9, 2010 09:40 PM

      Marie Brizzard is plentiful on the shelves here in Boston: their Apry is essential for a properly-made periodista.

      Remember those horrible single-serving premade cocktails sold under the brand name The Club? In my teens in the 1980s, they were my introduction to the world beyond beer, although even then I knew they were ghastly.

    2. Scott M RE: StriperGuy Nov 9, 2010 04:07 PM

      Riunite (on ice)
      Chill A Cella by Aldo

      4 Replies
      1. re: Scott M
        StriperGuy RE: Scott M Nov 10, 2010 05:22 AM

        Riunite on ice.. that's nice.

        Funny thing is I don't mind a Lambrusco (Italian sparking RED wine) but on ice, ick.

        1. re: Scott M
          EvergreenDan RE: Scott M Nov 10, 2010 08:01 AM

          Always makes me think of this:

          1. re: EvergreenDan
            StriperGuy RE: EvergreenDan Nov 10, 2010 08:39 AM

            I'll crack out my big-lapelled leisure suit.

          2. re: Scott M
            postemotional1 RE: Scott M Feb 6, 2012 10:38 PM

            Ripple Pagan Pink
            Tango, immortalized in THE WANDERERS
            Brass Monkey, immortalized by the Beastie Boys on LICENSED TO ILL

          3. JMF RE: StriperGuy Nov 15, 2010 11:49 AM

            I remember seeing the big jugs of the Hereford cow as a kid. I drank Champale a few times in my teens. Remember the Heublein pre-mixed rtd's from the 70's-90's? I liked the Pina Colada and the Whiskey Sour as a teen.

            Heublein was bought up by another company, then sold and bought a few times, then rolled into the company that became Diageo. Now they make the cocktails under the name The Club. But I don't know if they are up to the halfway decent quality Heublein ones.

            1. r
              roaddogg3006 RE: StriperGuy Jul 17, 2011 08:42 AM

              Yes. I actually have a Hereford's Cow sign from the 70's. 30 Proof cows. "A cow on the rocks is not a bum steer."

              3 Replies
              1. re: roaddogg3006
                StriperGuy RE: roaddogg3006 Jul 17, 2011 09:45 PM

                Take a pic and post it, or heck, email it to me at striperguy at yahoo dot com.

                Way cool to actually own the sign.

                1. re: StriperGuy
                  roaddogg3006 RE: StriperGuy Jul 17, 2011 09:54 PM

                  I have it posted on flickr. Check it out.

                  1. re: roaddogg3006
                    StriperGuy RE: roaddogg3006 Jul 18, 2011 05:35 AM

                    You forgot to link, but the search function did the trick. AWESOME!


              2. y
                Yarmag RE: StriperGuy Feb 3, 2012 06:17 PM

                Mmmm. Hereford's Cows. Brings back memories of warm summer evenings at the lake
                faking out the rangers when they made their walking rounds. No one ever paid attention
                to what looked like chocolate and strawberry milk. We'd pick up the cows at the convenient
                store on the way to the lake, my girlfriend let me in on that secret. We'd also get an 8-pack
                of Goebel or Pearl, get a mesh bag and drag it behind the rowboat and swim off the boat.
                Much simpler times - turn the clock back!

                1 Reply
                1. re: Yarmag
                  StriperGuy RE: Yarmag Feb 4, 2012 12:41 PM

                  Sounds delightful!

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